Influencer is slammed for ridiculous move in the water: 'This is really harmful'
The American beauty and lifestyle influencer, 22, decided to go for an ocean swim with her make-up bag.
'Mermaid makeup,' the influencer captioned a short clip that shows her applying a face of make up whilst taking a swim.
The video shows Kayla holding the make-up products in her mouth and haphazardly applying them to her cheeks as she bobs in the water.
'Mermaids wear SPF too,' she captioned the post.
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The Charlotte-based content creator has built a following of 360,000 on Instagram and 642,000 on TikTok with her Gen Z-focused makeup and skincare tutorials.
However, this seemingly innocuous video has raised more than a few eyebrows after it started racking up thousands of likes.
Many of Kayla's followers questioned whether the click-worthy act was 'necessary'.
'Literally what is the point of this,' one commented.
'Why do you even need make up in the water? Hopefully it's water resistant,' added a second, as eco-warriors got up in arms about the potential for water pollution.
'Hi, babes! So, that is actually really harmful for the body of water you are in, please apply products out of the water,' a third added.
The influencer did have her supporters, though, with tens of thousands liking comments penned in her defence.
'Not y'all blaming global warming on one girl's makeup while cruise ships out here leaking gallons of oil every day. Be for real,' the top comment on the video reads.
View this post on Instagram
A post shared by Kayla Ryan (@kayla.ryan1)
The video has raised more than a few eyebrows after it started racking up thousands of likes
It has been liked 49,000 times.
Australian influencers often attract criticism for their attempts to generate traction with attention-grabbing displays, but rarely do we see this kind of act.
Sydney TikTok star Indy Clinton, who copped severe backlash following her rhinoplasty surgery, hired professionals to identify women who have been 'trolling', 'harassing' and 'defaming' her over the years.
Indy then took to TikTok to share a clip regarding her investigation into the trolls, revealing some of them were 'mothers'.
'How it feels receiving a 64-page report from my PI [private investigator] after an extensive three month investigation on all my ladies (mothers) who have continuously bullied, defamed and trolled me and my family for months and months and even years,' she wrote across the video of her dancing.
'Send me some outfit inspo pics for court,' she captioned the post, alluding to the fact that she was taking legal action against the cyberbullies.
The action has been heralded by Australian influencers as something of a rallying cry, with dozens of high-profile content creators praising the effort online.
'Think I might do this too. You are not anonymous trolls,' AFL WAG Bec Judd commented on the post.
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Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Why have a coffee when you can drink a refreshing and energizing matcha lemonade instead? Jade Leaf's Matcha Lemonade Mix is the go-to drink of the summer, and an entire pack can be yours for under $15. Matcha Lemonade Mix Replace coffee with this healthy drink that packs between 20 to 40 milligrams of caffeine. Mix it in with water and add in your favorite flavorings for an afternoon pick-me-up. The brand also offers free shipping on orders over $40! $14.95 Shop All you need is still or sparkling water, and two spoons of this lemonade mix. Mix it well and your summer mocktail is ready to go! Each serving holds about 20 to 40 milligrams of caffeine — the equivalent of one third of a cup of coffee. For those who are newer to matcha or don't know if they fully enjoy the flavor yet, this is a great introduction. It packs that slightly sweet flavor of matcha but also the tangy flavor of lemonade, for a smoother sipping experience. The matcha used is also 100 percent pure, according to the brand. This means it's crafted from pure, shade-grown green tea leaves, and then ground into a fine powder for this mix. Plus, while you don't need to add anything but water to make this drink, you can customize it by adding sweeteners, other flavorings, or even milk — the opportunities are endless. It's also easy to travel with, and you can also bunch up your order and add a few to take advantage of free shipping — the brand offers free shipping on all orders over $40. Customers seem to love it too: 'Swapped out my daily cold brew for this! Perfect for a mid-morning energy boost without the crash later. Tastes so refreshing!' says one shopper. Another adds: 'Tastes amazing and I purchased it at 10pm and it came literally the next morning!!!!!' If you're looking to cut back on your coffee intake but not looking to give up caffeine entirely, Jade's Matcha Lemonade Mix is the best option for you. Grab a pack for under $15 and mix it into your next cup of water to see the difference.
