logo
Floral Grace: Must-Have Kurtas You'll Love This Myntra's Payday Sale

Floral Grace: Must-Have Kurtas You'll Love This Myntra's Payday Sale

India.com2 days ago
Looking to upgrade your ethnic wardrobe during the Myntra Payday Sale (1st to 6th July)? This is just the right moment! Be it big florals or simple embroidery or delicate cotton material, these kurtas are affordable and stylish. Whether it is office appropriate attire and couture, or fun and festive they are the one-stop comfort and style. Offering huge discounts and fast delivery, Myntra presents you the best-rated items that suit all the seasons. These are amazing offers that you should not miss out on- shop and be on trend!
1. Anouk Women Floral Printed Floral Anarkali Kurta
Image source - Myntra.com
Order Now
This is the graceful looking Anarkali style of a kurta. The floral print is adorable, the flared hem turns it into an ideal festive day attire or a casual outfit. Combine it with leggings or palazzos making it an entire ethnic look.
Key Features
Elegant Anarkali silhouette with flared hem
Soft hues all-over flower print
Round neck and three-quarter sleeves
Lightweight fabric for everyday comfort
Knee-length—great with leggings or churidars
Fabric may require ironing to maintain its shape
2. Sangria Floral Printed Straight Kurta
Image source - Myntra.com
Order Now
Try on this straight kurta which is 100 percent cotton, when you love comfort and fine prints. It is great in the hot weather and in work clothes. They are simple and yet elegant, making you look and feel fresh all day.
Key Features
Pure cotton fabric—breathable and soft
Subtle floral print for a fresh look
Straight-cut design for a clean silhouette
Side slits add ease of movement
Ideal for daily or work wear
Light colors may be slightly see-through
3. BAESD Floral Embroidered V- Neck Straight Kurta
Image source - Myntra.com
Order Now
This beautiful V-neck kurta with floral embroidery is an idyllic choice in case you want a mix of elegance and tradition. It is flattery and is subtly detailed. Appropriate for semi-formal events or luncheons.
Key Features
V-neckline enhances face shape
Intricate floral embroidery on front
Straight hem with comfortable fit
Lightweight fabric—easy to wear all day
Three-quarter sleeves for added coverage
Embroidery may need delicate washing or hand care
4. Vishudh Lavender Embroidered Kurta
Image source - Myntra.com
Order Now
This ethnic style kurta is characterized by a mandarin collar and ethnic patterns of colors on lavender color. It is perfect as a party or family affair and can be combined with modernity within tradition. Match it with white pants in a balanced way.
Key Features
Mandarin collar adds a modern twist
Embroidered ethnic motifs for rich detail
Soft lavender tone for a soothing look
Straight silhouette suitable for all body types
Comfortable cotton-blend fabric
Embroidery threads can snag if not stored properly
In case you are going to shop in Myntra Payday Sale scheduled between 1st to 6th July, then you should not overlook these stylish kurtas. Both are special in their own way, be it the casual ease of cotton prints, the serene elegance of Anarkali or the refinery of embroidery. With pensive designs and comfortable breathable material, they ensure dressing up is a pleasurable task.Therefore, when in need of comfort, style and savings in your wardrobe, these kurtas can be precisely what you want in this season!
Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Timeless Beauty: Best Nude Lipsticks for Effortless Everyday Glam
Timeless Beauty: Best Nude Lipsticks for Effortless Everyday Glam

India.com

timean hour ago

  • India.com

Timeless Beauty: Best Nude Lipsticks for Effortless Everyday Glam

Available in various finishes—matte, satin, glossy, and creamy—they cater to different preferences and comfort levels. Whether you're going for a "no-makeup" makeup look or a chic, understated style, nude lipsticks remain a go-to option for enhancing your natural beauty with simplicity and sophistication. Video Courtsey: Myntra 1. MARS – Matte Muse Lightweight Mousse Lipstick Image Source: Order Now The MARS Matte Muse Lightweight Mousse Lipstick is a soft, airy formula designed for all-day comfort and effortless style. With a velvety texture that glides smoothly on the lips, this mousse lipstick offers a matte finish without the typical dryness. Its lightweight feel makes it ideal for long wear, and the nude shades provide a subtle, natural look that pairs beautifully with both casual and dressy makeup. Key Features: Soft mousse texture for smooth application Lightweight and non-drying matte formula Comfortable for long wear Subtle, flattering nude shades Doesn't crack or flake over time Cons: May require touch-ups after meals Not fully transfer-proof Slightly sheer—may need layering for full opacity 2. SWISS BEAUTY – Pure Matte Lipstick Image Source: Order Now The SWISS BEAUTY Pure Matte Lipstick is a budget-friendly option for those seeking bold nude shades with a classic matte finish. This bullet lipstick delivers high color payoff in just one swipe and sets to a smooth matte look. It's designed for those who prefer traditional lipstick formats but still want modern, transfer-resistant performance. Ideal for everyday wear, this lipstick combines pigmentation and simplicity in one compact package. Key Features: Classic bullet lipstick with a true matte finish Intense color payoff in a single swipe Smooth, creamy texture upon application Variety of nude tones for different skin tones Travel-friendly and easy to apply Cons: Can feel slightly dry over time Might settle into fine lines if lips aren't prepped Needs reapplication after eating or drinking 3. SWISS BEAUTY – Long-Lasting High Colour Pay Off HD Matte Lipstick Image Source: Order Now Designed for all-day wear and bold impact, the SWISS BEAUTY Long-Lasting HD Matte Lipstick offers rich pigmentation and a long-lasting formula. This lipstick delivers a full matte finish without compromising on smoothness. Its high-definition color and comfortable wear make it a great choice for long office days or social events. The nude shades are specially formulated to enhance natural lip tones with just the right hint of color. Key Features: HD matte finish with rich, vibrant pigmentation Long-lasting wear ideal for extended use Creamy application that sets to a matte finish Sleek, compact packaging Wide shade range including everyday nudes Cons: May emphasize dry patches if lips aren't exfoliated Not completely smudge-proof Slightly thick texture for a matte product 4. Lakme – 9to5 Weightless Matte Mousse Lip & Cheek Color Lipstick Image Source: Order Now The Lakme 9to5 Weightless Matte Mousse Lip & Cheek Color is a multi-use product that functions both as a matte lipstick and a blush. Its mousse texture offers a soft, blendable feel, allowing for smooth application on the lips and cheeks. The formula is weightless, making it comfortable for all-day wear, while the nude shades give a natural, sophisticated look suitable for work or casual outings. This is a go-to for minimalists who want versatility in their makeup routine. Key Features: Dual-use formula for lips and cheeks Lightweight mousse texture for comfort Matte finish with soft color payoff Long-wearing and smudge-resistant Ideal for a natural, everyday makeup look Cons: Might fade faster on cheeks than lips Limited coverage on very pigmented lips Needs blending skill when used as blush Nude lipsticks continue to be a beauty essential for their versatility, subtle elegance, and ability to complement any makeup look. Whether you're aiming for a fresh, everyday style or a balanced look with bold eye makeup, nude shades provide the perfect touch of refinement. From mousse textures and bullet formats to dual-use lip and cheek products, there's a nude lipstick for every preference and occasion. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.

Crafted for the boardroom: Indiework by Myntra setting the new language of Indian officewear
Crafted for the boardroom: Indiework by Myntra setting the new language of Indian officewear

Time of India

time12 hours ago

  • Time of India

Crafted for the boardroom: Indiework by Myntra setting the new language of Indian officewear

For many, the workday begins not with meetings, but with a moment of decision in front of the wardrobe. Trying to seek an outfit that feels like them, that balances comfort with expression with ease. Sarees, kurta sets , co-ords and ethnic separates, which were once reserved for special occasions, are now being embraced as daily essentials in professional wardrobe. This movement towards self-expression, rooted in heritage and designed for functionality, is transforming the concept of office-appropriate attire. At the forefront of this shift is Myntra's Indiework, a curated in-app space featuring approximately 16,000 styles from more than 80 homegrown brands. The collection seamlessly blends traditional craftsmanship with modern cuts, including A-line, asymmetrical anarkalis, and long straight fits, while using fabrics like linen, handloom, chikankari, schiffli, and cotton. These breathable, elegant pieces are crafted for everyday workwear. By onboarding 80+ labels focused on minimal and premium ethnic wear, Indiework makes it easier to discover clothing that balances both expression and practicality. Let's explore how contemporary ethnic workwear is reshaping office wardrobes, with Myntra's Indiework platform leading the way. The return of cultural ease in everyday style There is a quiet shift unfolding in office wardrobes where traditional garments, once reserved for special occasions, are now making a confident return as everyday essentials rooted in comfort and self-expression. One of the brands championing this shift under Myntra's Indiework segment is Suta , known for its airy mul cotton sarees and thoughtfully handcrafted blouses. 'Myntra's Indiework has been pivotal in reimagining sarees as a modern, practical choice for the workplace,' shares Sujata Biswas , co-founder of Suta. 'It challenges the notion that sarees are only for special occasions, positioning them as stylish, comfortable and functional for daily wear.' With its signature focus on subtle textures, lightweight fabrics and minimal prints, Suta has witnessed a twofold rise in demand since joining Indiework, especially among young professionals across metros and beyond. The demand for workwear that blends Indian styles with modern functionality is growing, with Myntra's Indiework leading the shift. 'We aim to enable discovery, foster brand growth, and help professionals feel at home in what they wear to work, offering a curated collection that reflects their unique identity,' says Jayanti Ganguly, Myntra's Vice President of Apparel & Footwear. The platform is set to empower brands like Suta to reach new audiences, showcasing breathable fabrics like handloom cotton and linen. By spotlighting brands that combine comfort with elegance, Indiework is making contemporary ethnic wear a seamless part of everyday office style. Design that works: Brands respond to the new office aesthetic The workplace is no longer bound by traditional dress codes. With flexible work environments and evolving fashion sensibilities, there's a renewed demand for pieces that feel as functional as they are expressive. Recognising this, brands in this segment are reshaping their collections to reflect the rhythm of contemporary professional life. Among the labels leading this shift is trueBrowns, a homegrown brand known for its pared-down elegance and thoughtfully structured silhouettes. With an emphasis on hybrid-ready styles, trueBrowns redefines ethnic wear for the everyday. 'We have embraced the need for hybrid functionality by designing versatile pieces that blend tradition with modern needs,' shares Udita Bansal , founder of trueBrowns. 'Our use of 100% pure cotton, low-wrinkle silhouettes and travel-friendly styles ensures all-day comfort and ease', she added. The brand's design language is refined yet expressive, featuring collared kurtas, blazer-style co-ords, flared pants, and co-ord sets crafted with smart tailoring and subtle print play. As workplace wardrobes continue to prioritise comfort without sacrificing personality, Myntra's Indiework is enabling homegrown labels to align with this evolving demand at scale. With a focus on lighter silhouettes, breathable fabrics and timeless design, the platform is curated to spotlight brands that seamlessly blend functionality with cultural relevance. The 80+ brands featured on Indiework embraced this evolution with modern tailoring and airy weaves, while staying anchored in its craft-led storytelling. Platforms as enablers: Building a new fashion economy The appetite for contemporary ethnic workwear is growing, so is the demand for platforms that champion this evolving aesthetic. For Myntra, this presented an opportunity not just to curate, but to lead a larger cultural shift in professional fashion. 'We noticed a rising need for workwear that balances tradition with functionality, something that reflects personal style while staying workplace-appropriate,' says Jayanti Ganguly, Vice President – Apparel & Footwear, Myntra. 'That's where the idea behind Indiework came from. We wished to create a space that empowers Made in India brands while making thoughtful, modern ethnic wear more accessible to today's professionals,' she added. With silhouettes rooted in comfort and design that reflects evolving sensibilities, the platform is building a distinct identity in the workwear landscape. 'We are seeing strong momentum, especially around minimal and elegant styles, and that reaffirms our belief in this shift,' adds Jayanti. 'Our focus remains on staying ahead of the curve through brand collaborations, strategic curation, and a sharp understanding of what the new-age professional is truly looking for.' For homegrown brands like trueBrowns and Suta, the Indiework platform has unlocked meaningful visibility and growth by aligning with the evolving needs of modern professionals. 'Platforms like Myntra and now a niche space with Indiework are instrumental in bridging the gap between tradition and modernity,' says Udita Bansal, founder of trueBrowns. 'They enable us to connect with a diverse audience seeking work-ready ethnic wear that's both functional and expressive.' With an emphasis on inclusive sizing and fluid silhouettes, trueBrowns has carved a niche among customers looking for style with purpose. Suta, known for its breathable sarees and storytelling-led design, has seen a twofold surge in demand since joining the platform. 'Indiework allows us to share the journey behind each saree, amplifying local craftsmanship and mindful fashion,' shares Taniya Biswas , co-founder of Suta. 'It's helped us reach younger professionals across metros and smaller cities alike.' Together, these voices reflect the larger impact Indiework is creating that is making thoughtfully crafted ethnic wear more accessible, inclusive, and relevant in today's workplace. Comfort, culture, confidence The demand for workwear that effortlessly merges tradition with modern functionality is steadily rising, and platforms like Myntra's Indiework are at the forefront of this transformation in professional fashion. By offering a curated space that champions homegrown brands and thoughtfully crafted pieces, Indiework is empowering women to embrace a fusion of heritage and contemporary style. This shift allows professionals to confidently express their unique identities while staying true to their roots, with every piece reflecting a seamless balance of tradition, comfort, and modern-day elegance. Disclaimer: This article has been produced on behalf of Myntra by Times Internet's Spotlight Team.

CHK Launches Made-in-India Sneakers for Gen Z & Millennials
CHK Launches Made-in-India Sneakers for Gen Z & Millennials

Fashion Value Chain

time2 days ago

  • Fashion Value Chain

CHK Launches Made-in-India Sneakers for Gen Z & Millennials

Homegrown lifestyle brand CHK has launched its first sneaker collection, featuring 35 trend-forward styles designed for India's Millennial and Gen Z consumers. With a clear focus on style, innovation, and Indian manufacturing, CHK's sneakers are now live on their website: The debut features four themed collections, each reflecting the identity, mood, and lifestyle of young Indian consumers: Brat – Fearless and rebellious styles that defy conformity Legend – Timeless, refined silhouettes for classic tastes Retro – Nostalgic looks inspired by 1980s fashion City Hopper – Sleek, lightweight styles for fast-paced urban life 'Our mission is to give young Indians sneakers that match their vibe—stylish, functional, and rooted in identity,' said Deepan Babu, CHK Co-founder. 'Each pair combines modern aesthetics with comfort and thoughtful design.' Founded in 2024, CHK proudly crafts all its sneakers 100% in India, with design operations in Bangalore and manufacturing in Tamil Nadu. The brand's end-to-end in-house development model enables rapid innovation and quality control. The debut sneakers come with advanced features including: Size-adjusting insoles for a personalized fit Dirt-repellent coatings to keep sneakers fresh Featherweight materials for maximum comfort CHK's founding team includes industry veterans like Sankar Bora (Myntra, DealShare), Deepan Babu (ex-McKinsey), Bharat Mahajan (ex-Puma, Adidas), and Deepak Patil (Myntra, with design roots from FDDI. The brand raised $2.5M in seed funding, led by Accel and BlueStone Jewellery & Lifestyle. Sneakerheads can also explore the new range at AYC 2025, India's premier streetwear festival, being held at Jio World Convention Centre, Mumbai from July 4–6.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store