Paige Bueckers Makes Announcement a Day After Return to Minnesota
Bueckers had a tough night shooting, going just 3-of-11 from the field, but she still recorded the first double-double of her WNBA career, finishing with 12 points and 10 assists.
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The 2025 No. 1 overall pick took to social media on Thursday morning to announce a new partnership with Sherwin-Williams, a company that manufactures and sells paint. Bueckers teamed up with Sherwin-Williams to help unveil a new paint color:
"I'm excited to partner with Sherwin-Williams to unveil The Loneliest Color™ 2025 – Radiant Lilac SW 0074," Bueckers wrote on Instagram. "💜 Led by creative visionary Dapper Dan Harlem, we crafted this unique look for the tunnel walk in my hometown. 🏀 Fashion is a big part of how I express myself and I love the quiet confidence this color brings."
This announcement came just one day after Bueckers wore a Dapper Dan pregame outfit featuring Sherwin-Williams' "The Loneliest Color."
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Here's a photo of her entering the Target Center on Wednesday night:
Sherwin-Williams' director of color marketing, Sue Wadden, made it clear in a press release that the new color is meant to celebrate the "unique, daring shades that have often been overlooked" — just as "women's professional sports have long been overlooked.'
Dallas Wings guard Paige Bueckers and Minnesota Lynx forward Alanna SmithBruce Kluckhohn-Imagn Images
"We're always looking for ways to inspire consumers to take bold and unexpected approaches in their color choices," Wadden said. "The Loneliest Color™ is exactly that — celebrating the unique, daring shades that have often been overlooked and would have been considered unconventional before."
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"Much like Radiant Lilac SW 0074, women's professional sports have long been overlooked. But the tide is changing, and the next generation of athletes are continuing the work the legends have started and are helping to ignite attention and inspire new fans."
Related: WNBA Shares Four-Word Reaction to Paige Bueckers' Unexpected Public Appearance
Related: Dallas Wings Have Bad News for Paige Bueckers' Rookie Season
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