Packers expose what's powering the NFL's historic boom in revenue and reach
In a powerful financial reveal that lays bare the sheer scale of the NFL's money-making machine, the Green Bay Packers disclosed that each team received $432.6 million in national revenue during the 2025 fiscal year—marking a sharp rise from $402.3 million the previous year.
The publicly-owned franchise's annual report, a rare financial window into the league, confirms the NFL's national income surpassed $13.8 billion, propelled by record-breaking media rights, live sports dominance, and strategic streaming expansion.
TV deals and streaming strategy power NFL's rise
NFL games remain one of the few live events Americans consistently tune in for, and the league has capitalized on that with historic media contracts. According to Packers president Mark Murphy, 'A big part of it obviously is TV.
How people watch TV is changing dramatically.' That shift helped push the NFL's national revenue to an all-time high, as newer streaming models complemented existing broadcast deals.
While tech-driven innovation has expanded reach, traditional television still dominates. Murphy added, 'The vast majority of our national revenue is coming from broadcast television,' noting that the NFL's hybrid media approach is helping maintain consistent growth—targeting an annual 7% increase across its revenue streams.
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Packers' local revenue surges as Lambeau delivers again
Beyond the national windfall, the Packers posted strong gains in local income. Their total revenue jumped 9.9% year over year to $719.1 million, with local revenue climbing 13.7% to $286.4 million—boosted significantly by hosting a ninth regular-season home game at Lambeau Field. These surges reflect how well the franchise has balanced national exposure with hometown loyalty.
Operational profits also told a strong story, rising to $83.7 million, a 39.3% increase, while the team's corporate reserve fund reached $579 million, up 8%.
These numbers highlight Green Bay's healthy financial backbone and their ability to convert NFL momentum into local economic power.
National revenue now makes up 60% of Green Bay's earnings
With over half of the Packers' total earnings sourced from the league's national revenue share, the financial strategy of the NFL has become essential to every franchise's stability. 'That's mostly the growth in the national TV deals,' Murphy noted, emphasizing how broadcasting remains the league's financial engine.
The numbers, now set to be shared at the team's shareholder meeting, underscore why the NFL's structure is considered one of the most lucrative in sports. And as the NFL pivots further into digital partnerships while holding strong on network television, the league appears poised for even more growth.
Also read:
'Get paid soon': CeeDee Lamb pressures Jerry Jones as $45M Micah Parsons standoff shakes Cowboys camp
FAQs
Q1: Who is Mark Murphy ?
He is the president and CEO of the Green Bay Packers, the only publicly owned team in the NFL.
Q2: Why do the Packers share their financials?
Because they are publicly owned, unlike other privately held NFL franchises.
Q3: What makes the Packers' financial report significant?
It offers rare, official insight into the NFL's actual revenue distribution—data no other team is required to release.
Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
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