Max Eisenbud Named Head of Client Representation for WME Sports
Eisenbud most recently served as Head of Clients for the agency's IMG Tennis division, which he will continue to lead. Clients include active players such as Grand Slam champions Carlos Alcaraz, Coco Gauff, and Iga Swiatek; legends such as Serena Williams, John McEnroe and Andy Murray, and American standouts Taylor Fritz, Ben Shelton and Frances Tiafoe.
More from Variety
British Olympic Diver Tom Daley Aims for U.S. Ventures With WME, MVE
Why Artists Must Own Their Data: Guest Post by WME's Co-Head of Music Kirk M. Sommer
'Sakamoto Days' and 'Hype House' Star Vinnie Hacker Signs With WME (EXCLUSIVE)
Eisenbud started his career with IMG in 2000 and helped build commercial portfolios for champions Maria Sharapova and Li Na.
'There are few individuals like Max Eisenbud — an agent and a leader who is passionate, creative, and one of the hardest working people in our business,' said Christian Muirhead, the WME Group co chairman, in a statement. 'Over the past 25 years he has developed some of the world's top tennis players and transformed IMG Tennis into the undisputed leader. Max is a natural fit to lead WME Sports into the future where we will continue to invest and grow under Max's leadership.'
Lee White will lea WME's sports content group, while Josh Levy continues to lead the agency's sports broadcast group. Mike Zavodsky continues to run WME Sports' property solutions business. Jason Horrell continues to lead its golf division. Mark Ervin remains at the helm of WME Sports' action and Olympic sports division.
Best of Variety
New Movies Out Now in Theaters: What to See This Week
'Harry Potter' TV Show Cast Guide: Who's Who in Hogwarts?
Final Emmy Predictions: Talk Series and Scripted Variety - New Blood Looks to Tackle Late Night Staples
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Post
an hour ago
- New York Post
Jena Sims hits back at notion husband Brooks Koepka got her ‘Happy Gilmore 2' role
Jena Sims is clapping back at the haters. In a TikTok video posted Monday night, the actress and Sports Illustrated Swimsuit model, 36, pushed back against the notion that she received a role in Netflix's 'Happy Gilmore 2' because she's married to LIV Golf star Brooks Koepka, who appears in the star-studded comedy. 'When I actually auditioned for Happy Gilmore 2, but everyone thinks I'm in it because of my husband,' Sims captioned the video that featured her dancing in a trailer while mouthing, 'And my man, thank you to my man.' Advertisement 4 Jena Sims in her TikTok about her cameo in 'Happy Gilmore 2.' @jenamsims/TikTok Sims made a brief appearance in the film as a die-hard fan of a golfer who rivals Adam Sandler's titular Happy. Advertisement In addition to Koepka, who has been married to Sims since 2022, golfers such as Rory McIlroy, Bryson DeChambeau, Scottie Scheffler and Xander Schauffele were among those featured in the sequel to the 1996 original. 4 'Happy Gilmore 2' premiered on Netflix in July 2025. Scott Yamano/Netflix Sims told People this month she loved offering acting tips to Koepka, 35, not to mention the shared experience of being in a film together. 'He felt like he was stepping into my world,' Sims said. 'I had to teach him how to read a script and how to find certain things within the script. It was cool watching him step out of his comfort zone because that rarely happens.' Advertisement 4 Jena Sims on the set of 'Happy Gilmore 2.' @jenamsims/Instagram Sims, who often supports Koepka on the road with their 2-year-old son Crew, said her role in 'Happy Gilmore 2' is a stark contrast to how she typically goes about her business at golf tournaments. 'I try to blend into the background or even not even be seen at golf tournaments,' she relayed to People. 'This was the complete opposite. I had to literally jump up and down and scream and try to get this other guy's attention.' 4 Brooks Koepka and Jena Sims at the Sports Illustrated Swimsuit Kick Off Dinner on May 30. Getty Images for Sports Illustrated Advertisement A five-time major champion, Koepka tallied nine wins on the PGA Tour before defecting to LIV Golf in 2022. Sims' acting credits range from 'Attack of the 50 Foot Cheerleader' to the 'Sharknado' franchise.
Newsweek
6 hours ago
- Newsweek
Rory McIlroy Issues Clear Message on What PGA Tour Must Learn From LIV Golf
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content. After years of resistance, Rory McIlroy is finally leaning into the idea that LIV Golf might have gotten a few things right. The five-time major winner, once the PGA Tour's loudest critic of the renegade league, has softened his stance in recent months. From joking around with Bryson DeChambeau on the set of "Happy Gilmore 2" to openly admitting he and others should have been "more open-minded" about the PGA-LIV merger, McIlroy is now urging the PGA Tour to take notes from LIV's playbook, especially when it comes to attracting younger fans. AUGUSTA, GEORGIA - APRIL 11: Rory McIlroy of Northern Ireland watches his second shot on the 18th hole during the second round of the 2025 Masters Tournament at Augusta National Golf Club on April 11,... AUGUSTA, GEORGIA - APRIL 11: Rory McIlroy of Northern Ireland watches his second shot on the 18th hole during the second round of the 2025 Masters Tournament at Augusta National Golf Club on April 11, 2025 in Augusta, Georgia. (Photo by) More Getty Images "I think tapping into a different demographic. You know, if you talk about being a golf purist and a traditionalist, and I think that's the PGA Tour appeals to that type of golf fan," McIlroy stated on the "How Leaders Lead with David Novak" podcast. "Where LIV (Golf) appeals to a completely different demographic ... the average age of a golfer in the United States is over 60 years old. So, how can you tap into this younger demographic where hopefully they're gonna hopefully gonna watch golf for, you know, the remainder of their life?" "So, being a little more forward-thinking and having a little more vision, I think it is something that LIV (Golf) has done pretty well," McIlroy commented during his interview posted on YouTube last week. McIlroy's comments come at a time when the PGA Tour is still the most-watched golf platform globally, but LIV Golf has made undeniable waves. Though LIV Golf stopped reporting its TV ratings, claiming it has made it challenging to determine its current viewership situation. But the comparisons with the PGA Tour show a significant gap. According to reports from the PGA Tour averaged 3.1 million viewers on CBS/NBC during head-to-head Sundays in May, while LIV pulled in just 175,000 on FOX/FS1/FS2. Even during LIV's best weekend, Miami in April, reports suggest the league's 484K viewers were dwarfed by the PGA Tour's 1.7 million for the Valero Texas Open. Still, McIlroy believes the disruption was a necessary wake-up call for the PGA Tour. "They've definitely been a disruptor in the game of golf, he told Novak as quoted. "Sometimes things need a shakeup and if anything, I think it was a bit of a wake-up call for the PGA Tour to maybe focus a little bit more on the future." He didn't shy away from criticizing LIV Golf's format, calling out the 54-hole structure, shotgun starts and team element, that he thinks still needs But at the same time, acknowledged that the league had to launch with an imperfect product. McIlroy's broader message was clear that the PGA Tour must evolve or risk losing relevance. "There are so many inbuilt advantages that the PGA Tour has over LIV (Golf) ... But at the end of the day, all of that stuff goes away -- the sponsorship deals and media rights -- if people aren't willing to watch and engage with the product you're putting out there." And while he reaffirmed the PGA Tour's dominance, he also highlighted the growing desire among fans to see the best players compete together again. "A lot of people that I talk to are outside of the golf world that just enjoy watch golf, would much rather all the best players be together again," the grand slam winner stated in the podcast released after his Open Championship battle in Scotland. That sentiment is echoed by new PGA Tour CEO Brian Rolapp, who took office on July. Rolapp, a former NFL executive, has already emphasized the importance of "growing the Tour" and "moving on from a position of strength". His relationship with LIV Golf CEO Scott O'Neil, dating back to their time at Harvard Business School, could be key in navigating future unification talks. As McIlroy put it, "We just need to see the bigger picture and try to do what's best for the game of golf." And with both sides inching toward common ground, that picture might finally be coming into focus. More Golf: PGA Tour pro goes unrecognized in 'undercover' club fitting video
Yahoo
7 hours ago
- Yahoo
Sean Payton: Dre Greenlaw plays like Mike Tyson
Linebacker Dre Greenlaw made the most of the first day in pads at Broncos training camp. Greenlaw filled gaps and delivered hits throughout team drills in Denver and head coach Sean Payton said you didn't even have to be watching to know that Greenlaw was the one landing blows. Payton said "you can hear it" when Greenlaw makes a hit and then went on to compare his style to another knockout artist from a different sport. "He plays like Mike Tyson," Payton said, via the team's website. "He's tough, he's physical. He's built that way. There's not a lot of leaky yardage. Some guys [allow that]. He's a knock-back tackler. They stop where he hits them. There's an intensity to how he plays. He's one of those players that if you put the film on and didn't say anything, at some point early, you'd ask, 'Who is this guy?'" Greenlaw was limited to two games for the 49ers last year because of injuries and a quad injury interrupted his first offseason in Denver, so one key for the Broncos will be making sure Greenlaw's healthy enough to deploy that physicality on a regular basis. If he is, facing an already tough Broncos defense will be even less enjoyable for opposing offenses in 2025.
