Almost 1000 people gather in Edinburgh to watch man fold fitted sheet
The UK-based performer said it was probably the 'craziest marketing stunt' of his career as videos circulating on social media show droves of people cheering Boerman on as he completed the task.
Explaining why he decided to pull the stunt, Boerman said that he didn't have thousands of dollars to promote his show at this year's Edinburgh Fringe Festival and had to 'think outside the box' to advertise it.
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Along with the short video, which has raked up almost 15,000 likes on Instagram alone, Boerman said: 'Yesterday I summoned almost a 1000 people to the top of Calton Hill to watch me fold a fitted sheet in what was probably the craziest marketing stunt of my career.
'Somebody who legally wasn't me put these fliers all around town.
'Word began to spread in group chats and all across social media.
'By the time of the event, nearly 1000 people showed up to watch the action take place.
'If you don't have rich parents and thousands of dollars for PR, sometimes you just got to think outside the box and everyone there was super excited and had a great time.'
In another post on Instagram, the comedian wrote that several other people attempted to fold the sheet, with varying success.
He also thanked the hundreds of people who gathered for creating a 'fun' atmosphere.
Boerman wrote: 'A couple punters from the crowd stepped forward to try themselves.
'One crushed it. One… gave it an honest go.
'Thank you so much to everyone who came through today. Such a fun atmosphere.'
The Dan Boerman Folds a Fitted Sheet on His Own show will be running at The Apex Conference Center in the capital from August 1 to 25 at 2pm each day.
The self-proclaimed 'high-energy and chaotic Kiwi comedy' describes his hour-long show as a love letter to 'our better halves and/or our situationships,' which you can find tickets for here.
The comedian said he has returned to the festival this year after selling out his shows in Edinburgh last year and has just returned to the UK after touring Melbourne and New Zealand.
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