Let Perform Chepstow's viral video inspire you to 'break a leg'
But for busy cast and marketing team member, Beth Riordan Francis, the real story isn't just the numbers. It's what they reveal about the power of local theatre to connect, entertain, and inspire.
The video, a lo-fi behind-the-scenes glimpse into the group's upcoming production of Spamalot, blends absurd humour with genuine charm. It's part of a growing trend for Perform Chepstow, whose previous Beauty and the Beast campaign reached over two million views. 'People love the silliness,' says Francis. 'But what they're really responding to is the heart behind it.'
The ensemble has made full use of local castle scenes to enhance the video's appeal.
Now, Francis is using the momentum to call on locals to get involved - as audience members, performers, backstage crew, costume wranglers, and more. 'We're not just putting on a show,' she says. 'We're building a community. And we need people of all ages and skill levels to help us do it.'
Spamalot runs August 7–9 at Wyedean School, Chepstow. Tickets and info at www.performchepstow.co.uk.
The cast of Spamalot includes volunteers aged 18 to 50+, many of whom balance rehearsals with jobs, studies, and family life. The production promises flying cows, musical knights, and plenty of Monty Python-style chaos. But behind the comedy is a serious commitment to making theatre accessible, inclusive, and joyfully collaborative.
Perform Chepstow's viral success is proof that local arts can punch far above their weight. And Francis hopes it will inspire others to step into the spotlight, or lend a hand behind it. 'If you've ever wanted to be part of something creative, now's the time. Come help out, sing a song, or just cheer us on. We'll find a place for you.'
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