Live: I've covered Prime Day for 6 years — these are the 157+ best deals actually worth shopping today

NBC News

5 days ago

We're officially in uncharted territory: day three of Prime Day. Amazon made what's normally a 48-hour sale into a four-day event this year, which means Prime members still have plenty of time to take advantage of exclusive discounts across tech, beauty, home essentials, kitchen and more.
Because I'm sure you're wondering, yes, deals are just as good today as they've been so far — in some cases, we've seen prices drop even more. Plus, Amazon is constantly adding new discounts, including fresh Lightning Deals. Just don't wait too long to shop. Some of the most popular items are already selling out, and with many deals lasting only a day or two, prices can jump without warning.
I've covered Prime Day for the past six years, and I can tell you: not every deal is worth your time. As a shopping reporter, I get an early look at what's coming, and I've spent weeks combing through it all to find the offers I'd personally recommend. Every deal below is at least 20% off, highly rated and at its lowest price in at least three months. I'll update this list live throughout Prime Day so you don't miss a thing.
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Best Prime Day deals 2025
Stocking up on essentials during Prime Day is one of the best ways to save long-term. These dishwasher detergent pods, which you constantly need to buy more of, are made with Dawn soap to remove grease and other ingredients to break down dried food and residue. You don't need to pre-rinse your dishes since this detergent is so powerful, according to the brand. There's 71 pods in a pack.
You'll eventually need more garbage bags, so you might as well buy them on sale. This box comes with 110 13-gallon trash bags, which have two layers for added leak protection and a Febreeze scent.
LifeStraw's personal filter can remove over 99% of bacteria, parasites and microplastics from water, making it ideal to bring with you while camping or hiking, or pack in an emergency kit. The tool can filter up to 1,000 gallons of water before you need to replace it. It has a cap to protect the part you sip from, and a layard so you can put it around your neck.
It's always a good idea to have extra batteries at home, especially to put in your emergency kit and power kids toys, remotes and flashlights. This pack comes with 32 AA alkaline batteries, which last up to 10 years if they're unused, according to the brand.
Once you plug devices like fans, air purifiers and small kitchen appliances into this smart plug, you can control them via the Amazon Alexa app or voice commands. The plug is compact, so it won't block your second outlet. Using the app, you can set up schedules, timers and routines for your devices.
As someone who doesn't have a dishwasher, I'm very picky about dish soap, and Dawn's Platinum Powerwash Spray is my all-time favorite option. The sprayer helps me cover a lot of dishes with soap at once, and it comes out foamy, so I don't need to turn the faucet on until it's time to rinse.
Out of all the teeth whitening strips we've tested, these are our favorite because they're easy to use and highly effective. Strips are coated in a layer of hydrogen peroxide to remove stains, and they're flexible, so they mold to the shape of your mouth. There's 44 strips in the box, which is enough for 22 treatments — 20 are 45-minute standard treatments, and two are 60-minute express treatments.
These are our all-time favorite wireless earbuds for listening to music, taking calls and exercising. You can use them in active noise cancellation to completely block out sounds, transparency mode to hear the world around you or adaptive audio, which automatically swaps between the two depending on your environment. The headphones, which come with four pairs of silicone tips to customize your fit, are water-resistant, according to the brand.
Bring these protein shakes to work or school, or keep them in the refrigerator at home to drink after a workout or when you need a quick snack. They have a smooth, creamy texture and 30 grams of protein per bottle; they're shelf-stable until you open them. The shakes come in packs of 12 and are available in flavors like chocolate, vanilla, cafê latte and caramel.
I use this kitchen gadget to make fresh popcorn at home or the office. There's a built-in cup on its lid to help you measure kernels, and you can also put butter inside so it melts over your snack. The glass, dishwasher-safe popper also doubles as a bowl once you remove the lid and let it cool down.
You can fill 100 of these refillable balloons up in just 60 seconds, according to the brand, and they self-seal, so you don't need to spend time tying each one individually. You'll get more than 300 balloons (in a range of bright colors) in this pack. (Note: This is a limited-time Lightning Deal.)
Once you plug this Fire Stick into your TV's HDMI port, you can enjoy your favorite shows, movies and music via streaming services or cable. It comes with an Alexa Voice Remote, and you can bring the device with you on trips to use in hotels or rental homes.
I'm tossing my decade-old, stained, ripped oven mitts and buying this pair from KitchenAid. They're covered in soft, ribbed silicone that's grippy, heat-resistant up to 500 degrees Fahrenheit and water-resistant, according to the brand. The oven mitts also have a cotton cuff that feels soft against your skin.
You'll wake up with smooth, moisturized lips when you leave this mask on overnight, says NBC Select updates editor Mili Godio. 'I use Laneige's lip mask on days when my lips are super dry and it makes my nighttime routine so much more luxurious,' she says. 'My lips feel so soft after I apply it, and I love using the little included spatula.' The lip mask is made with hydrating ingredients like vitamin C, murumuru seed and shea butters, antioxidants and coconut oil.
This is one of my favorite water bottles — I actually like it better than Stanley's popular Quencher because it doesn't leak and is more convenient to travel with. It has a 30-ounce capacity, a flip-up straw, a large handle and a tapered bottom so it fits in most cup holders. The dishwasher-safe water bottle is made from stainless steel and has double-wall vacuum insulation — it can keep your beverages chilled for up to 12 hours, according to the brand.
Vital Proteins' collagen peptide powder, which I've used for years, helps support hair, skin, nail, bone and joint health, according to the brand. One serving has 20 grams of collagen peptides, as well as vitamin C and hyaluronic acid. The unflavored powder seamlessly blends into hot or cold liquids once you scoop it in. (Remember to consult your doctor before taking anything.)
See, hear and speak to visitors with Blink's Video Doorbell. It runs on AA batteries, has a two-year battery life and doesn't require wiring, according to the brand. The camera gives you a head-to-toe view when you livestream footage through the Blink app, which also sends you real-time notifications when it detects people at your door.
The Little Green Machine helps you get stains out of upholstered furniture, carpets, area rugs, car seats and more. It has two 48-ounce tanks to separate cleaning solution from dirty liquid, and the head on the end of its long hose lets you spray cleaner on messes, scrub and suction them. You get a bottle of Bissell's Oxy Formula with your purchase, as well as a tough stain tool, self-cleaning hose tool and spraying crevice tool.
Mielle's hair oil targets thinning hair and dry scalps with biotin and essential oils like rosemary, mint, tea tree and peppermint oil. The ingredients work to strengthen your strands, improve circulation and nourish skin to reduce flaking, according to the brand. The oil is suitable for all hair types and textures, and you use it pre-wash, post-wash or as a 10-minute treatment with a shower cap.
If it weren't for these little trackers, I'd lose everything I own. I keep them in my wallet and bag, attach one to my keys and always put one in my suitcases while traveling. The AirTags pair with the Find My app on iPhones and iPads, which shows you where they are and gives you directions to locate them. You can also make trackers play a sound through the app, and share them each with up to five people if needed so everyone can track items.
I use a pair of these under-eye masks almost every day to depuff and refresh my skin. They're soaked in a serum made with hydrating ingredients like hyaluronic acid, niacinamide and glycerin, and made from a gel-like material that has a cooling effect. There's 24 pairs of individually-wrapped patches in each pack.
Each laundry detergent pod in this 76-pack is filled with soap that has a built-in color protector, odor fighter and stain remover. The pods are HE-compatible and dissolves even in cold water.
You get three boxes of 10 mini granola bars with this pack, and they come in three flavors: caramel almond and sea salt, dark chocolate nuts and sea salt, and peanut butter dark chocolate. Each gluten-free, low-sugar bar has three grams of protein.
La Roche-Posay's fragrance-free moisturizer is a top-pick among those on our team with dry skin, myself included. It's made with hydrating ingredients like ceramides, niacinamide and thermal water, and has a lightweight texture. It sits nicely under makeup, so I typically apply it in the morning, but you can wear it at night, too.
This kit comes with everything you need to collect a saliva swab and send it to Ancestry's lab. Then, six to eight weeks later, you'll get your results online, which includes information about your origins across the world, ethnicity estimate and genetic traits you may have a propensity for.
This travel adapter is compatible with plugs in over 200 countries, according to the brand. It has AC, USB-A and USB-C ports so you can charge five devices simultaneously, and its pins are foldable and retractable, making it compact.
I've been a loyal Orgain customer for years and its protein powder is the only one I'll buy. There's 21 grams in each serving, and less than one gram of sugar, plus it blends into my smoothies almost instantly, making them extra creamy. The powder is also gluten-free and vegan.
This mini Bluetooth speaker connects to music, audiobook and podcast platforms, letting you play entertainment throughout your home. It also has Amazon Alexa built-in — you can ask the personal assistant to set alarms and timers for you, check the weather, give you traffic updates, control compatible smart home devices and more. I have an Echo Pop in my bedroom, and since it's so small, I easily hid it on my dresser.
Dermatologists we've talked to say Differin Gel is one of the best acne treatments. It's an over-the-counter retinoid made with 0.1% adapalene, and it works best if you apply it to your entire face once daily, according to the brand.
This corded vacuum can clean dirt, pet hair and other messes on all floors in your home. It has a detachable pod and long nozzle, letting you clean hard-to-reach areas like above door frames, on stairs and under furniture. The vacuum is built with a HEPA filter to trap allergens like dust and pollen, and it comes with crevice and upholstery tools.
You can massage Sol De Janiero's highly rated body cream onto your butt, legs, arms and stomach area to moisturize and tighten skin, according to the brand. The viral scented formula has notes of salted caramel, pistachio and vanilla, and once you run out, you can refill the container instead of throwing it out.
This rechargeable device diffuses mosquito repellent to keep bugs away, creating a 20-foot protection zone around you in about 15 minutes, according to the brand. It works for about nine hours on a full battery. This pack comes with a repeller and one refill — you can buy additional refills separately.
This rechargeable electric toothbrush has all of the features dentists told us to look for while shopping: a pressure sensor, a two-minute timer and brush head change alert. You can also choose from three cleaning modes. The toothbrush comes with a travel case and two extra brush heads.
'The Kindle really is impossible to live without once you try it,' says NBC Select editor Lindsay Schneider, who's used a number of models over the years, courtesy testing samples from Amazon. 'It makes it a whole lot easier to read on the go and outside. The battery is quite impressive too. I feel like I never have to charge it.'
The Kindle Paperwhite gives you 12 weeks of battery life on a single charge, according to the brand, and it's thin and lightweight, making it easy to travel with. It also has a 7-inch glare-free screen and an adjustable warm light so you can clearly see text in any environment. The e-reader is water-resistant, too — you can use it at the beach, by the pool or in the bath without worrying about splashes.
'This shower oil completely soothes my skin and gives me that silky soft effect,' says Schneider. 'It lathers really nicely and never feels oily despite its initial consistency. The formula, while scented, is quite subtle.' You can use the shower oil as a body wash or to prep your skin before shaving, plus it doubles as a soak when you pour it into warm bath water.
Thanks to its internal organization system, my Samsonite luggage holds an impressive amount of clothes, and it never breaks down despite how much I beat it up during my travels. This set comes with a hard-sided carry-on and a medium checked bag. Both suitcases have built-in TSA locks, expandable storage, 360-degree spinner wheels, and adjustable handles.
'I've been using ColorWow's Dreamcoat Spray for over two years and I don't remember what it was like to blow dry my hair without it,' says associate commerce social editor Caitlin Cusack. 'I have super frizzy hair and this product makes a noticeable difference in frizz and leaves my hair feeling soft for days between washes.' The brand recommends reapplying it every three to four shampoos, and there's also a version for curly hair that I swear by.
Track workouts, daily activity, sleep, health metrics like heart rate and more with this smartwatch. It's water-resistant, so you can swim with it, and it connects to your phone, letting you answer calls and texts. The watch's battery lasts for about 18 hours when it's fully charged, and 30 minutes in the included charger gives you about 80% battery, according to Apple.
These food storage containers come in a pack of five, and each has a 2.85-cup capacity with two compartments. They're made from a clear stain- and odor-resistant material, so you can always see what's inside. The containers' lids have an airtight seal and secure latches, and if you flip the latches up, they act as vents — that means you can keep the lid on while microwaving to avoid splatters.
Keurig makes some of our favorite coffee makers, and this one is compact, so it won't take up much room on your counter. You can brew 8-, 10- or 12-ounces of coffee at a time and remove the 48-ounce water reservoir to refill it.
The Dyson Airwrap simultaneously dries and styles your hair, letting you create curly, wavy and straight styles without causing heat damage, according to Dyson. It comes with three interchangeable attachments: a smoothing dryer, round volumizing brush and long barrel. The Airwrap also has a cool shot button.
The camera built into this bird feeder livestreams video to an app so you can watch critters visit for a snack. The water-resistant feeder has a 1.5-liter container you fill with feed, and there's a wide perch on the front you can add accessories to as you learn what the birds in your area like. The app stores videos for up to 30 days so you can download and share them.
Best Prime Day Lightning Deals
These limited-time deals are live until stock runs out, so make sure you checkout before they're gone.
41% off Bagsmart Toiletry Bag Travel Bag
23% off Afina Filtered Showerhead
40% off Waterpik Cordless Advanced 2.0 Water Flosser
33% off Coway Airmega AP-1512HH(W) True HEPA Air Purifier
36% off
25% off
40% off Little Sleepies Pajamas
25% off
Best overall Prime Day sales
Here are the best Prime Day sales to know about. Keep in mind, not every item from a brand is discounted as described below.
Best household essentials sales
Up to 34% off Dawn dish soaps and sprays
Up to 35% off Duracell batteries
Up to 30% off Tatcha skin care
Up to 20% off HydroJug water bottles
Up to 34% off laundry detergent and supplies from Tide, Dreft, Gain and more
Up to 22% off Cottonelle toilet paper and wipes
Up to 33% off Seventh Generation cleaning supplies
Up to 48% off Mrs. Meyer's soap, laundry detergents, candles and more
Up to 37% off Swiffer cleaning supplies
Best Prime Day pet sales
Up to 20% off Woof Pupsicle, BullySafe and Pupsicle Mix
Up to 58% off Furbo pet cameras
Up to 35% off Full Moon dog treats and food
Up to 25% off Seresto flea and tick preventatives for dogs and cats
Up to 52% off Petlibro automatic feeders, fountains and more
Up to 30% off Wuffes dog supplements
Up to 29% off Greenies treats for dogs and cats
Best Prime Day apparel, footwear and accessory sales
Up to 75% off Levi's apparel
Up to 60% off Vera Bradley bags and backpacks
Up to 29% off Crz Yoga activewear for men, women and children
Up to 29% off Brooks sneakers and running apparel
Up to 25% off BedHead pajamas
Best Prime Day tech sales
Up to 55% off Ring doorbells, cameras and alarms
Up to 65% off Blink smart home tech
Up to 37% off Sony tech
Up to 39% off Shokz headphones
Up to 33% off Sonos headphones and speakers
Up to 37% off Anker tech accessories
Up to 47% off Govee indoor and outdoor smart lights
Up to 47% off Owlet baby tech
Up to 39% off Asus Rog gaming devices and tech
Up to 50% off Belkin chargers and tech accessories
Up to 50% off TCL TVs
Up to 33% off Epson printers
Up to 38% off FitBit smartwatches
Best Prime Day beauty sales
Up to 30% off Laneige skin care
Up to 50% off First Aid Beauty skin care
Up to 52% off Grace & Stella skin care
Up to 20% off EltaMD sunscreen
Up to 36% off Opalescence Go teeth whitening products
Up to 20% off Supergoop! sunscreens
Up to 30% off Color Wow hair products
Up to 30% off Ouai hair care
Up to 30% off Olaplex hair care
Up to 20% off Clean Skin Club towels
Up to 25% off La Roche-Posay skin care
Up to 30% off Tangle Teezer hair brushes and hair care products
Best Prime Day kitchen sales
Up to 40% off Stanley water bottles and tumblers
Up to 50% off Instant Pot appliances
Up to 39% off Le Creuset cookware
Up to 30% off Yeti coolers, water bottles and more
Up to 27% off Breville kitchen appliances
Up to 24% off Caraway cookware and bakeware
Up to 23% off Our Place cookware and appliances
Up to 35% off Master Chef kitchenware and appliances
Up to 50% off Fullstar vegetable choppers
Up to 40% off Cuckoo appliances and cookware
Up to 52% off Bentgo lunch boxes, bento boxes and meal prep accessories
Best Prime Day home sales
Up to 21% off Canopy filtered showerheads, humidifiers and more
Up to 49% off iRobot vacuums and mops
Up to 35% off Midea home and kitchen appliances
Up to 33% off Dreo cooling appliances
Up to 52% off Eufy vacuums
Up to 52% off Black+Decker tools and home appliances
Up to 50% off Blueair air purifiers and dehumidifiers
Up to 59% off Dewalt power tools and gadgets
Up to 39% off Hoover floor cleaning appliances
Up to 41% off Beckham Hotel pillows, mattress toppers and more
Up to 25% off Purple pillows, seat cushions and more
Up to 69% off Mellanni sheets, pillowcases and more
Best Prime Day wellness and fitness sales
Up to 52% off Orgain protein powder, collagen peptides and more
Up to 20% off AG1 greens powder and more
Up to 32% off Celsius Energy and Hydration products
Up to 34% off Peloton exercise equipment
Up to 34% off Vital Proteins collagen peptides, creamer and more
Up to 50% off Bloom superfood powder, energy drinks, collagen peptides and more
Up to 51% off Lemme vitamins
Up to 40% off DripDrop electrolyte powder
Best Prime Day food and beverage sales
Up to 20% off David protein bars
Up to 24% off Nespresso capsules
Up to 29% off Four Sigmatic mushroom coffee, protein powder and more
Up to 31% off Kind Bars
Up to 30% off Olipop prebiotic soda
Up to 20% off Ryze Superfoods
Best sales at other retailers
Target: Shop Target Circle Week through Jul. 12
Walmart: Shop the Walmart Deals event through Jul. 13
Best Buy: Shop the Black Friday in July sale through Jul. 13
Nordstrom: Shop the Nordstrom Anniversary Sale through Aug. 3
Williams Sonoma: Save up to 50% on select kitchenware and appliances
Wayfair: Save up to 70% off during Wayfair's Four Day Flash Sale
Saks Fifth Avenue: Save up to 70% off during the Designer Sale
Ulta: Save uo to 40% off during the Big Summer Beauty Sale through Jul. 19
Lululemon: Save on athletic apparel, workout equipment and more during the Summer Scores even
Crane & Canopy: Up to 70% off bedding and decor
Macy's: Save up to 60% on clothing, shoes, home, kitchen and more during Macy's Star Deals Week
Anthropologie: Save up to 40% on home goods and up to 30% seasonal fashion
KitchenAid: Save up to 25% off countertop kitchen appliances through Jul. 19
Ana Luisa: Save up to 25% off sitewide
BaubleBar: Save up to 20% off sitewide through Jul. 11
Frequently asked questions
How long are Prime Day deals?
Most Prime Day deals last through the duration of the sale (it ends on Jul. 11), but some are limited-time offers. For example, Lightning Deals are typically a few hours long — once a product sells out, the deal is over. Amazon is adding new deals each day of the sale, so make sure you're constantly browsing. It's also important to check out as soon as you see something you want since prices can go up any time.
How many days is Amazon Prime Day?
For the first time ever this year, Amazon Prime Day is four days long. It's typically a 48-hour event, so you have double the amount of time to shop this year.
When does Prime Day end?
Prime Day 2025 ends on Friday, Jul. 11 at 11:59 p.m. Pacific Time (2:59 a.m. ET on Saturday, Jul. 12).
When is the next Amazon Prime Day?
Amazon has not announced when the next Prime Day is. For the past few years, the retailer hosted its Prime Big Deal Days in October, which is nearly identical to July's sale with slightly different products on sale to focus more on the holiday shopping season.
How I found the best Prime Day deals
All of my recommendations above are based on NBC Select's previous coverage and reporting. I also included products the NBC Select staff tested, including Wellness Award and Giftable Tech Award winners. I ran each deal through price trackers like CamelCamelCamel to ensure products are at their lowest price in at least three months. All the products I recommend are 20% off or more, and highly rated with at least a 4.0-star average rating from hundreds of reviews.
Why trust NBC Select?
I'm a reporter for NBC Select who has covered Amazon Prime Day since 2020. In addition to writing about the best deals, I also wrote about what's included in a Prime membership, the history of Prime Day and what to buy and skip this year. Prior to Amazon's flagship sale, I previewed a list of deals from the retailer and sorted through them to find worthwhile sales you should know about.
Catch up on NBC Select's in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.