Bloomspoon secures investment on Shark Tank Dubai Season 3 from Toufic Kreidieh BFL Group's Executive Chairman
Founded with a bold mission to make sustainability a seamless part of everyday life, Bloomspoon is the world's first brand to introduce plantable cutlery, reusable utensils crafted from wheat straw with water-soluble seed capsule. After use, the cutlery can be planted to grow basil, mint or other herbs, turning single-use waste into green life.
"We're not just building products; we're building habits and mindsets,' said Mostafa Khattab, Founder of Bloomspoon. "This partnership with Mr. Kreidieh and the BFL Group is about scaling impact. because the strategic value he brings is far greater than the investment itself."
Toufic Kreidieh's investment is more than capital, it brings strategic alignment, deep retail insight and access to a vast network that can help bring Bloomspoon's innovations to everyday households.
"You cannot imagine how the Gen Z's are looking for these ideas," said Mr. Kreidieh during the episode, underscoring the growing appetite for sustainable innovation among younger generations.
The Shark Tank appearance marks a pivotal moment in Bloomspoon's growth story. The startup has already gained regional traction, receiving coverage on Reuters, The Weather Channel, Dubai One TV, and Forbes Middle East. Its commitment to purpose-driven business also includes planting a tree with every order while running a net-zero website.
Looking ahead, Bloomspoon will focus on expanding its product lines, entering new markets, enhancing retail presence, and pursuing B Corp certification. With strategic support from Kreidieh and the visibility from Shark Tank, the brand is poised to become the UAE's go-to name for sustainable, feel-good living.
About Bloomspoon
Founded in Dubai, Bloomspoon is a purpose-driven startup pioneering the world's first plantable cutlery and a range of sustainable, reusable everyday products. Designed to grow change from the inside out, Bloomspoon turns simple moments into green actions, redefining what it means to use and reuse.
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HNWIs Play Key Role Varghese of Cushman & Wakefield Core said the appeal for premium luxury property is multi-faceted. 'Political and regulatory stability, full foreign ownership, long-term residency programmes such as the golden visa, and Dubai's zero income tax environment continue to attract capital. Equally, the UAE's positioning as a global business hub, supported by infrastructure investments like DIFC 2.0 and the Al Maktoum Airport expansion, adds depth to long-term demand. Lifestyle factors — high quality healthcare, education, safety, and global connectivity — reinforce the decision for many high-net-worth individuals who view Dubai as both a residence and an investment destination,' he said. Varghese said agrees that migration of HNWIs and millionaires have a positive impact on premium luxury properties in the UAE. 'This remains one of the most significant structural drivers of the luxury segment. The UAE is projected to attract 7,100 new millionaires in 2025, the highest net inflow globally. Much of this capital finds its way into luxury real estate, particularly in limited-supply assets with long-term wealth preservation characteristics. Beyond individual purchases, we're also seeing greater activity from family offices and wealth platforms allocating capital across both personal use and investment-led trophy assets.' Syed said Dubai has increasingly positioned itself as a preferred destination for globally mobile capital. The city offers a compelling combination of lifestyle, connectivity, and long-term financial security, underpinned by a regulatory environment that supports both individual and institutional investment. 'In this context, we continue to see high-net-worth individuals acquiring properties not purely as speculative assets, but as primary residences, second homes, and multigenerational holdings. This behavioural shift is particularly evident in the ultra-prime segment. In the first quarter of 2025 alone, Dubai recorded 111 transactions above $10 million, with the average deal size reaching approximately $17.1 million (Dh63 million). These figures speak to the depth of demand and the continued appeal of Dubai's most sought-after residential enclaves,' he said. 'As global wealth continues to diversify across regions, Dubai's ability to attract and retain capital of this calibre reinforces its emergence as a permanent home for international investors,' he added. Major Catalyst Andersson said the surge in demand for premium luxury properties in the UAE, particularly in Dubai, is fuelled by several factors. 'We're seeing a significant inflow of global wealth, drawn by the visionary golden visa programme and the region's strong political stability. Add to that the attractive tax advantages and an exceptionally business-friendly environment and you have the perfect mix of incentives for UHNWIs. As Dubai continues its rapid growth as a global hub, it naturally attracts more and more UHNWIs, directly propelling the ultra-luxury segment upwards,' he said. He said the influx of HNWIs and millionaires is undeniably acting as a powerful catalyst, significantly boosting investments in premium luxury properties across the UAE, especially in Dubai. 'This migration isn't just a trend; it's creating a positive loop: the more affluent individuals who establish roots here, the more others are encouraged to follow.' He said these discerning investors are consistently impressed and drawn by the UAE's compelling offerings, which include favourable tax advantages, a highly business-friendly environment and an ultra-luxury lifestyle that's second to none. Furthermore, the availability of some of the world's best schools and healthcare systems adds to the emirates' appeal as a comprehensive destination for global elites. 'A key driver within this segment has also been an increasing number of premium branded luxury properties. These developments offer a unique blend of exclusivity, world-class amenities and trusted brand prestige, making them particularly attractive to HNWIs. As more of these affluent individuals choose Dubai, we expect this momentum to continue, further solidifying the UAE's position as a global hub for luxury living and investment,' he said. Golden Visa Impact Andersson said golden visa programme is one of the major reasons for investment in the luxury property segment. 'Yes, without a doubt, the golden visa programme is one of the most significant driving factors behind the surge in luxury property investment in the UAE. Its ease and direct link to property acquisition make it an exceptionally attractive proposition for global investors.' 'It's truly unique — very few places in the world offer such a straightforward path to long-term residency by simply purchasing a property. The ability to secure a 10-year golden visa that's both easy to obtain and simple to renew, coupled with the security of freehold property ownership, makes the UAE one of the most investor-friendly environments globally. The fact that investors don't even need to permanently reside in the country to maintain the visa further enhances its appeal, making it a compelling incentive for HNWIs looking to secure their future and assets in a stable and thriving market,' he said. Varghese said the golden visa is certainly a contributor — it offers residency stability that allows investors to take a longer-term view. However, it is one component within a broader set of motivations. 'For many high-net-worth buyers, their decisions are ultimately shaped by the UAE's combination of capital preservation, political neutrality, lifestyle quality, and policy clarity. The golden visa framework enhances Dubai's global competitiveness but is not the sole driver.' Syed acknowledged the benefits of the golden visa programme and said it attracted significant investment in luxury property segment. 'Yes, the golden visa has been a fundamental enabler of long-term commitment. By offering 10-year renewable residency through real estate investment, the programme has moved Dubai from a speculative destination to a permanent residence for many global investors,' he said. 'While the golden visa continues to serve as a key policy lever, the market's strength is equally anchored in supply-side constraints, consistent international demand, and Dubai's evolving position as a primary residence destination. These fundamentals, rather than one-off incentives, are what underpin the long-term stability of the luxury segment," he added.
