Zib Digital - Search by Sight: The Rise of Visual Search and Its Impact on Melbourne Business
Melbourne, May 19, 2025 -- Visual search enables users to find products and information without needing to know specific keywords or descriptions. By searching with images, users can get more relevant results and discover products that fit their style and preferences.
Search engines like Google Lens and Pinterest Lens are two examples of visual search tools that are gaining popularity across Australia in 2025.
Google Lens allows users to search for information using images, while Pinterest Lens enables users to find similar items on Pinterest.
'Businesses need to adapt their SEO strategies to account for visual search,' notes a Melbourne SEO specialist at Zib Digital. 'This means businesses must focus on using high-quality product images and clear alt text, ensuring that product listings are accurate and up-to-date.'
For e-commerce businesses, visual search presents an opportunity to increase product visibility and drive sales.
'By using high-quality product images and relevant keywords, businesses can increase their chances of appearing in visual search results' says Zib Digital.
To benefit from visual search, Zib Digital recommends that businesses:
By understanding visual search and adapting their strategies, businesses can improve their online presence and drive more sales. 'Visual search is a key part of the digital marketing landscape,' states Zib Digital. 'Businesses that understand how to use it effectively will be better placed to succeed online.'
To learn more about Zib Digital's digital marketing solutions, please visit their website or speak to a growth specialist today.
About the company: Zib Digital is a leading digital marketing agency in Melbourne, specialising in SEO, content marketing, and social media solutions. The agency's team of experts is dedicated to providing tailored digital marketing solutions that drive tangible results.
Contact Info:
Name: Zib Digital
Email: Send Email
Organization: Zib Digital
Website: https://zibdigital.com.au/
Release ID: 89158355
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