Business to fling piece of sandwich from Glasgow high-rise
The song, penned by teacher Adam McNaughton in the 1960s, is about a child living in a skyscraper and missing out on meals because "ye cannae fling pieces oot a 20-storey flat".
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Now, Scottish wholesalers Dunns, founded in 1875, will challenge McNaughton's lyrics by launching sandwiches from a high-rise flat in Glasgow in order to see if the odds of it reaching the ground really are 'ninety-nine tae wan'.
The event, in partnership with Lanarkshire youth charity AWARE Scotland, will reward the best sandwich launchers with prizes.
As part of the challenge, Dunns is asking Glaswegians to nominate a flat owner or resident who would be willing to host this event, with the selected host rewarded with a hamper of Dunns favourites, a fee, and "piece flinger bragging rights".
The ideal location is a flat about 20 storeys high, with a clear drop to a safe landing zone.
Jim Rowan, chairman of Dunns, said: "When we started thinking about how to mark 150 years, we didn't want to do something flashy or corporate, we wanted to do something that felt like us.
"The Jeely Piece Song has always raised a smile, and this is our way of bringing a little joy and nostalgia to the streets of Glasgow.
"It's a fun idea, but it also speaks to something important – community, heritage, and the small things that make Scottish – and Glaswegian – life what it is.
"We're proud of where we've come from, and this campaign is a celebration of that."
Julie Dunn, managing director of Dunns, added: "Dunns has always been about more than business, because we're rooted in people, places, and stories.
"This idea captures the spirit of Glasgow perfectly – humour, history, and a healthy love of a good piece.
"We hope people across the city will get involved and help us find the perfect flat to bring this to life.
"It's our way of saying thank you to the city that's supported us for 150 years."
To nominate your flat as the host spot for this event, visit the Dunns Food and Drinks website.
Applicants will need to provide their name, address, a photo from their window, and a short note on why they'd like to participate.
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