Hair tools so good they're headlining Fashion Week: Shark Beauty steals the show with sleek styles and celeb stylists
Australian Fashion Week is in full swing, and this year's surprise scene-stealer isn't just the fashion. It's the hair.
Thanks to Shark Beauty, statement strands have taken centre stage, and honestly? We're obsessed.
From 12–16 May, Shark Beauty has stepped up as the presenting partner of Australian Fashion Week 2025.
But this isn't just another beauty sponsorship.
This is an all-out hair celebration, complete with free styling sessions, celeb stylists and tools that deliver salon-worthy hair without the salon.
The backstage buzz? Shark's styling squad is working directly with some of the country's biggest designers, Carla Zampatti, Aje, Alix Higgins, Bianca Spender and Mariam Seddiq.
To bring each show's creative vision to life, one perfectly glossy blowout at a time.
Armed with the Shark FlexStyle Air Styling and Drying System, on sale now for $349.99. and the Shark SpeedStyle RapidGloss Finisher and High-Velocity Dryer, on sale now for $199.99.
They're making sure every model's hair hits the runway ready for a close-up.
Creative Hair Director Madison Voloshin is leading the charge backstage, styling for Carla Zampatti and Aje, while other top hair names like Chris Hunter and Daniel Jianing Liu are adding their magic to the mix. The vibe? Effortless cool meets high-fashion polish.
Free pop-up styling sessions
But here's the best part: you don't need to score a coveted front-row seat to get in on the glam.
From Tuesday, 13 May, Shark Beauty has opened the doors to their Shark Beauty Style Salon at Carriageworks.
Yes, that means you can book a complimentary 30-minute hair appointment and walk out with the kind of hair usually reserved for magazine covers.
Expect sleek blowouts, voluminous curls and expert advice on how to use Shark's cult tools on your own hair type.
And if you're thinking, 'Yeah, but I've got tricky hair,' don't stress. Shark Beauty is all about inclusivity; they're proudly 'For All Hairkind,' so every texture, curl and wave is covered.
With celebrity hairstylist Joey Scandizzo heading up the salon crew and Shark Beauty ambassador Maria Thattil making waves sleek (literally), it's clear this brand isn't just about hair, it's about confidence.
Because nothing says power move like runway-ready hair at 9 am on a Wednesday.
So, whether you're stalking street style looks on Instagram or heading to Carriageworks in Sydney (in real life), do yourself a favour: book the appointment, try the tools and join the hair revolution.
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And I was there to corrupt the obsession, like the human embodiment of the Y2K bug. A 20-something woman named Katie was between shifts at the nearby strip club when she rushed over to pay $250 cash for a coveted pink Samsung L100. 'All my friends are using these cameras!' she said, switching it on and toggling with the zoom lens. And the fact she scored a pink version? Her friends only had silver and black, she said. Just like at high school in 2005, a hot pink camera was still a status symbol. These relics were dual purpose: they had to look chic as a vintage prop in photographs while also taking pics that looked low-quality. Just ask Annie Hart. 'She's a cutie,' the 25-year-old marketing assistant purred while holding up her tiny 2000s-era Canon IXUS and kissing it. She paid $300. 'It depends on what vibe you're going for with your outfit,' she explained. 'The quality is lower and it looks more vintage.' Why not just put a vintage-looking filter on your iPhone snaps? 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In a desperate move, I even tried diversifying my catalogue by pivoting into Y2K flip phones. The metaphorical call went unanswered. Profits were shrinking. I flew too close to the sun. It was a classic tale of corporate greed. Just like in 2008, things crashed. Originally published as The hipster swindle: Gen Z hand over $300
