Tripadvisor gets a site refresh for its 25th anniversary
Photography used on Tripadvisor's website, app, ad campaigns and owned channels will all come from users who have uploaded pictures onto the platform, Tripadvisor said.
"These authentic, sometimes imperfect images capture the energy and excitement of real travel experiences and help the brand shine a spotlight on a wide array of travelers with different passions and interests," Tripadvisor said in a statement about the refresh.
Tripadvisor has also updated Ollie, its owl-shaped logo, which will now be dynamic, with eyes that move and change depending on the content.
And Tripadvisor's signature green hue will be a brighter and bolder green, it said.
Creative studio Koto partnered with Tripadvisor on the rebranding.
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