Frenchie X Expands to Mumbai, Pune & Delhi Retail Markets
With Frenchie X, VIP Clothing is redefining the innerwear experience by combining elevated style with comfort and accessibility. This retail rollout complements the brand's earlier digital-first strategy, where the product line was made available via Swiggy Instamart and Zepto for instant doorstep delivery.
Sunil Pathare, Chairman & Managing Director of VIP Clothing Limited, commented, 'Frenchie has long been a household name. With Frenchie X, we're enhancing that legacy by offering superior quality and style. This expansion into Mumbai and Delhi is part of our strategy to make premium essentials more accessible to modern consumers.'
VIP Clothing, a trusted name in the Indian innerwear market for over 40 years, continues to innovate with expanded offerings that include collections for women, teens, and athleisure segments. The company is committed to increasing its physical and digital footprint, with more market expansions anticipated.
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- Time of India
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Time of India
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