Cvent Accelerate Singapore 2025 Empowers Event & Hospitality Professionals with Innovation, Insights, and Networking Opportunities
Cvent Accelerate 2025 highlighted the strategic shift from treating events as isolated tactics to leveraging them as robust growth drivers. Participants delved into the concept of Event-Led Growth—a go-to-market motion that employs events as a primary channel for customer acquisition and retention. Unlike traditional approaches such as Sales-Led Growth and Product-Led Growth, ELG emphasises the strategic integration of events to foster deep connections and drive tangible business outcomes.
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