BOYNEXTDOOR faces backlash over 'meet & greet' that lacked both meeting and greeting
Recently shared videos on social media platforms, especially X (formerly Twitter), captured exactly how underwhelming the meet and greet was for fans. Rather than the members greeting their fans, videos captured them walking—or in this case, rushing—to a line of fans for the so-called 'meet and greet.' The 'interaction,' as it's called, lasted no longer than 5 seconds, leaving attendees confused and frustrated.
The entire scenario was so absurd that one fan tweeted, 'I literally pulled out my IV and left the hospital just for today's meet-and-greet. So, yeah. I feel seriously betrayed… Of course, it's not their fault. But still, others shared their experience as well; however, many of them agreed with the thought that while they do not blame the 'meet and greet' on the members, the overall arrangement and lack of fan engagement were very disappointing.
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Criticism went further than just the attendees. People on the internet voiced their frustrations regarding the phenomenon of sponsored fan meetings that don't seem to offer any real engagement. Reactions included, 'Why are they rushing past like that? ' and, 'What even is this… Do idol companies just think fans' money is a joke? '
Others observed how such meetings pale in contrast to those given by other groups, who provide handshakes, brief discussions, or even hugs during similar fan meetings.
'They could've at least pretended to walk sideways, facing toward the fans… But they just looked straight ahead and rushed through full speed,' one fan stated.
This is not the very first time BOYNEXTDOOR, handled by KOZ Entertainment (a HYBE subsidiary), has faced complaints over fan service. Regardless of their rising popularity and hit tracks, constant negative experiences of fans could harm their public profile.
Fans wish this reaction becomes a wake-up call—not just for BOYNEXTDOOR but for the broader K-pop industry—to bring back meaning to the term 'meet & greet.' Honoring the bond between idols and fans can only lead to deeper devotion, confidence, and a successful future.
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