
Omani student-led startup develops algal car air purifier
Developed by startup Baalil, the innovation aims to provide a sustainable alternative to conventional air filters by using natural, biodegradable materials that reduce environmental impact and cost.
'The idea was born from a painful real-life incident – the death of a child inside a vehicle due to high temperatures and accumulation of toxic gases,' said Hajar bint Jumaa al Amri, CEO of Baalil. 'This prompted us to think of a real solution to prevent such incidents and improve air quality inside vehicles.'
Founded in 2023 under the Injaz Oman student entrepreneurship programme, Baalil has since become an official startup, secured a patent and undergone scientific evaluation. The product's distinguishing feature lies in its filter, which relies on algae – organisms that absorb carbon dioxide and produce oxygen.
'These algae are effective in purifying air and can be cultivated locally, which enhances environmental and economic sustainability,' Hajar said. 'Our device also includes cooling and fragrance functions and doesn't rely on disposable artificial filters.'
The device is powered with a Type-C port and requires minimal electricity. The team is currently working on adding a solar charging feature. A built-in temperature sensor automatically activates cooling and purification when the interior temperature exceed a certain threshold.
'The filter is easy to replace and requires no technical intervention,' Hajar added.
Baalil's multidisciplinary team includes nine members with expertise in engineering, technology, environment, design and marketing.
'We received guidance from professors on technical and sustainability aspects,' she said.
Among the challenges Baalil faced was the absence of specialised local factories for production. The team developed several prototypes before finalising a stable version.
Support for the project came from Authority for Small and Medium Enterprises Development, the Ministry of Agriculture, Fisheries and Water Resources, and the Ministry of Transport, Communications and Information Technology. Omani Startup Accelerator guided the team from inception through finalisation.
Hajar believes the device can reduce harmful in-car emissions and improve respiratory health. 'It contributes to environmental conservation because it uses natural elements,' she said.
The team is exploring applications in enclosed spaces such as classrooms and offices, and is conducting experiments to adapt the technology for home ventilation systems and public buildings.
Baalil has received investment offers and signed international agreements to expand into global markets. 'We are working to enhance sustainability, integrate smart technologies and improve product efficiency to better meet market needs,' said Hajar.
She added that local support plays a crucial role in the project's success. 'Trusting the capabilities of young people, supporting local products and promoting these within the community open up opportunities for cooperation and partnership between universities and industry.'
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