This hotel in India earns Rs 80000000 per month, gives free food to drivers, located in..., name is...
New Delhi: There are numerous eateries of every scale, status, menu, and price. While they usually cater to the usual customers, there are some that have become favourite joints for masses who throng them in large numbers. Whatever be the reason for this fascination, a few have grown out to be very successful and famous.
One such eatery is Amrik Sukhdev Dhaba at Haryana's Murthal which has managed to pull customers from across Delhi-NCR and beyond. What is Amrik Sukhdev Dhaba?
Amrik Sukhdev Dhaba was founded by Sardar Prakash Singh in 1956 mainly to cater to the needs of truck drivers. Now it is being looked after by his sons Amrik Singh and Sukhdev Singh. This dhaba initially served the usual meals of dal roti, sabzi, and rice on cots.
Since 1956, Amrik Sukhdev Dhaba has evolved into a multi cuisine spot offering north Indian as well as south Indian delicacies. They have also added many global items like Chinese, Continental, and an array of sweet dishes. Who is running Amrik Sukhdev Dhaba?
Started by Sardar Prakash Singh in 1956, today it is managed by Amrik Singh and Sukhdev Singh, who are brothers. It was in 1990s that both the brothers invested in it to make it a place for travellers and gave it a modern look by shifting it to a new building in 2000. After that they started getting the high-end customers who were on their way to Punjab and Himachal. Where is it located?
Amrik Sukhdev Dhaba is located on Grand Trunk Roadd, Murthal, Haryana. It is now among the first preferences for foodies as it not only holds a certain identity for the region but has turned into a go-to destination for people of all ages.
The place is visited by thousands of customers daily to enjoy its parathas and a range of other dishes. The restaurant remains full with customers even at night. With such a big number of customers visiting it daily, its turnover is equally massive. What are its laurels?
Amrik Sukhdev Dhaba has found a place in TasteAtlas 100 most iconic restaurants in the world list. Rocky Saggoo Capital, an influencer on Instagram, shared a video about the journey of Amrik Sukhdev Dhaba where he spoke about their business model and shared some interesting facts. How much do they earn?
According to Rocky Saggoo Capital, Amrik Sukhdev Dhaba earns about Rs 100 crore in annual revenue as they cater to about 10,000 customers daily. They have a team of more than 500 employees to support them.
Rocky pointed out that Amrik Sukhdev have built trust with early customers and used to offer free or discounted food to truck drivers and cab drivers. This helped in forming a loyal customer base which later turned into regular visitors.
Despite the stupendous success, Amrik Sukhdev Dhaba never took help of publicity or advertisements. It just relied on the word-of-mouth.
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