Bureau brings ex-PayPal, Visa Vanita Pandey as Chief Marketing Officer
identity and risk decisioning
platform, has appointed Vanita Pandey as Chief Marketing Officer to spearhead the company's global go-to-market (GTM) engine and power its next phase of growth. Vanita will lead the next wave of Bureau's innovation-led marketing—from pioneering AI-driven GTM strategies and executing demand generation engines, to strengthening the company's position as the go-to
digital trust partner
across both mature and high-growth markets spanning the Americas, Middle East, and Southeast Asia.
Vanita's appointment follows Bureau's recent Series-B round led by Sorenson Capital and PayPal Ventures, and the addition of Chief Analytics and Risk Officer Venkat Srinivasan — milestones that underscore Bureau's momentum as it expands its global identity and risk decisioning footprint. Vanita brings 15+ years of deep domain expertise at the intersection of digital identity,
fraud prevention
, and financial services. Previously, she has held senior marketing roles at US-based Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, Capital One, and most recently LATAM-based CAF—where she consistently built impactful marketing programs, drove international expansion, and shaped go-to-market narratives in complex, regulated industries.
Vanita's appointment serves a critical purpose in Bureau's mission to become the de facto trust infrastructure for the digital economy. She will closely work with the product and sales teams to improve Bureau's product positioning and develop a thought leadership platform that anticipates market inflection points and emerging risk vectors. Her tightly aligned strategy would be crucial in building compelling narratives that establish Bureau as the preferred identity and risk intelligence partner among fintechs, banks, and digital-native businesses.
Bureau's Founder & CEO Ranjan R Reddy said in a statement, 'In a market where trust drives growth, clarity and narrative are strategic advantages. Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her leadership will be key as we scale globally and become the first call for companies serious about fighting fraud and managing risk. Her proven ability to build global demand engines from the ground up will be instrumental in the realization of Bureau's vision.'
Speaking about joining Bureau, Vanita said, 'What excites me is Bureau's mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn't just react to market shifts but operates ahead of them, shaping how businesses worldwide think about identity, risk, and trust.'
Live Events
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Time of India
39 minutes ago
- Time of India
Lokesh urges NRIs to be partner in AP's development
1 2 Vijayawada: HRD and IT minister Nara Lokesh called upon the Singapore-based Telugu diaspora to promote investment opportunities in Andhra Pradesh. He described Non-Resident Indians (NRIs) as Most-Reliable Indians (MRIs) as their role in the development of the homeland is significant. Speaking at the Telugu diaspora meeting organised by APNRT in Singapore on Sunday, Minister Lokesh emphasised that foreign investments are crucial to India's economy. He said that India received a total of Rs 6.73 lakh crore in foreign direct investments during the 2024-25 fiscal year, with approximately Rs 1.24 lakh crore coming from Singapore. He said that this accounts for 19% of the total FDI. "The global trust in Chandrababu Naidu is our investment. CBN (Chandrababu Naidu) is our brand. Let's promote the opportunities in our state to attract investments," Lokesh urged. Lokesh lauded the Telugu community's influence abroad, stating that NRIs are India's brand ambassadors. He urged all NRIs to partner in the state's development. "If a significant portion of the investments come to Andhra Pradesh, our state will become another Singapore," said Lokesh. He also praised the Telugu people for their resilience and support during challenging times, including the recent Pahalgam attack where a state soldier was martyred. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Live Comfortably: 60m2 prefabricated bungalow for the elderly in Esperanza Pre Fabricated Homes | Search Ads Search Now Undo Reflecting on the legacy of Lee Kuan Yew, Lokesh remarked, "One of my favourite and inspiring leaders is Lee Kuan Yew, who transformed a small fishing village into a global economic powerhouse during his 31 years as Prime Minister." He encouraged NRIs to leverage their expertise and invest in Andhra Pradesh's burgeoning sectors, highlighting the state's extensive coastline, infrastructure, and emerging Quantum Valley as key attractions. Lokesh outlined the state's commitment to creating 20 lakh jobs through new industrial policies and skill development programmes aimed at harnessing global opportunities. "We are implementing new industrial policies, taking Singapore as a role model for the speed of doing business. Our Andhra Pradesh state has immense resources," he added. The minister also announced the launch of APNRT 2.0, aimed at providing enhanced support to NRIs. He called for collective efforts to achieve a healthy, prosperous, and happy Andhra Pradesh, reinforcing the vision of a double-engine govt working under the leadership of Narendra Modi at the centre and Chandrababu Naidu in the state.
Hindustan Times
3 hours ago
- Hindustan Times
Explained: Donald Trump's landmark $1.35 trillion trade deal with EU before tariff deadline
In a significant breakthrough, President Donald Trump on Sunday announced that the United States and the European Union have reached a comprehensive trade deal, just days before a 30 per cent tariff on European imports was due to take effect. U.S. President Donald Trump and European Commission President Ursula von der Leyen announced a trade deal between the US and the EU.(REUTERS) After high-stakes negotiations in Scotland's Turnberry with European Commission President Ursula von der Leyen, the two leaders revealed a new trade framework aimed at averting a full-blown transatlantic trade war. The deal, according to CNN, hailed by both sides as 'powerful' and 'historic', centers around new tariffs, large-scale energy purchases, and significant investment commitments. Also read: Donald Trump turns up to play golf amid protests against his Scotland trip What does the US-EU deal include? Under the terms of the agreement, the EU will purchase $750 billion worth of US energy, marking a massive expansion in transatlantic energy cooperation. Additionally, the 27-member bloc has committed to investing $600 billion more into the US than its current levels, stated another CNBC report. The report added that in exchange, Trump has agreed to impose a 15 per cent tariff on most European imports to the US, down from the 30 per cent rate he previously announced. The deal is expected to significantly ease trade tensions between the long-time allies. A CNBC report quoted Donald Trump declaring that this was a 'very big deal, biggest of all' as he stood alongside von der Leyen. Meanwhile, the European Commission chief, speaking after the meeting, acknowledged the difficulty of the talks and said, 'It is a good deal, it is a huge deal, with tough negotiations.' Donald Trump-EU deal impact The agreement was finalized just before the August 1 deadline, after which the Trump administration had vowed to raise tariffs on most EU goods from 10 per cent to 30 per cent. Earlier in the day, US Commerce Secretary Howard Lutnick had reaffirmed that Washington would not give further extensions, calling the deadline 'firm', reported CNN. Had the talks collapsed, Brussels was prepared to launch a major counter-tariff package targeting a wide range of US exports and invoke its new Anti-Coercion Instrument, a legislative mechanism designed to push back against economic pressure. Also read: Trump says US will work with Thailand and Cambodia, adds both 'want to settle' A fractured trade relationship The US-EU trade relationship is among the world's largest, valued at nearly $1.97 trillion in 2024, including both goods and services. While the EU ran a goods trade surplus, it faced a deficit in services, resulting in an overall $58.7 billion surplus with the US. Trump repeatedly criticized the imbalance and used it to justify tougher trade terms. 'The US and EU have one of the largest trade deficits,' he had said, defending the imposition of tariffs as leverage. FAQs What is the latest trade deal Trump announced? Trump and EU President Ursula von der Leyen finalized a deal where the EU will buy $750 billion in US energy and invest $600 billion more into the country in exchange for lower tariffs. Why was this deal considered urgent? It came just days before Trump was set to increase tariffs on European imports from 10 per cent to 30 per cent on August 1. What was at stake in the US–EU trade balance? The EU had a $58 billion overall surplus with the US in 2023, mainly due to goods exports, prompting Trump to demand fairer trade terms. What other trade deals has the Trump administration secured? The administration has renegotiated NAFTA (now USMCA), reached agreements with Japan and South Korea, and imposed tariffs on China during its broader trade overhaul. What is the proposed new tariff structure? Instead of the planned 30 per cent hike, the new deal imposes a 15 per cent across-the-board tariff on most EU imports. What are the key risks or criticisms? Critics argue the deal may strain diplomatic ties, shift costs to consumers, and provoke retaliation from other trading partners not offered similar terms.
Time of India
4 hours ago
- Time of India
Japan PM Shigeru Ishiba signals he'll stay amid resignation calls
Japanese PM Shigeru Ishiba signalled he intends to stay in office despite a growing number of calls within the ruling party for him to step down after an election setback last week. "I intend to devote myself to the people and the future of the country," Ishiba said in an interview with national broadcaster NHK. He added he must take responsibility for implementing the recently announced US-Japan trade deal , and that the real work on it starts now. He is set to speak at a meeting of Liberal Democratic Party lawmakers on Monday. Party members have been calling on someone to take responsibility for the July 20 elections that saw the LDP lose its majority in Japan's upper house elections. It marks the first time since 1955 that a leader from the storied Japanese party will govern the country without a majority in at least one of the legislative bodies. Explore courses from Top Institutes in Please select course: Select a Course Category Data Science Public Policy Others Cybersecurity CXO healthcare Design Thinking MBA PGDM Management Technology Finance Data Science Leadership Product Management Operations Management MCA others Data Analytics Project Management Healthcare Degree Artificial Intelligence Digital Marketing Skills you'll gain: Duration: 10 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Prof Cert in DS & BA with GenAI India Starts on undefined Get Details Skills you'll gain: Duration: 30 Weeks IIM Kozhikode SEPO - IIMK-AI for Senior Executives India Starts on undefined Get Details Skills you'll gain: Duration: 10 Months IIM Kozhikode CERT-IIMK DABS India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months E&ICT Academy, Indian Institute of Technology Guwahati CERT-IITG Postgraduate Cert in AI and ML India Starts on undefined Get Details Skills you'll gain: Duration: 11 Months IIT Madras CERT-IITM Advanced Cert Prog in AI and ML India Starts on undefined Get Details Former foreign minister Toshimitsu Motegi called for a leadership change within the LDP on his Youtube channel over the weekend. Local media reported last week that Ishiba was set to resign, but the prime minister denied the news shortly afterward. Asked by NHK if he had second thoughts about his decision to continue in office, Ishiba said no. Economic Times WhatsApp channel )
