Colorado Rockies Ink Jersey Patch Deal With York Space Systems
The Colorado Rockies have partnered with Denver-based York Space Systems, making it the first-ever jersey patch deal in professional sports with an aerospace company.
The patch, measuring 4' x 2.2', will display the York logo – 'York Space Systems' in white lettering on a black background for all Rockies jerseys. It will be featured on the left sleeve for right-handed batters, the right sleeve for left-handed batters, the throwing arm for all pitchers, and the left sleeve for coaches.
The York logo made its on-field debut on all Colorado Rockies home, away, and alternate jerseys on July 1, aligning with the start of the second half of the 2025 MLB season.
The deal was brokered by Playfly Sports, a key partner of Major League Baseball for advertising across multiple platforms. Paul Asencio, Executive Vice President of Global Partnerships at Playy Sports, said that York and the Colorado Rockies are setting a new precedent for how transformative companies engage with passionate sports audiences.
'We're thrilled to welcome York to the Rockies family for many years to come,' said Walker Monfort, Executive Vice President for the Colorado Rockies. 'This partnership not only breaks new ground in sports marketing, but it also unites two Denver-based organizations committed to achieving our goals together. We're excited for the next chapter of Rockies baseball which begins with York today.'
In addition to the patch, the agreement will feature activation throughout Coors Field with York-branded in-venue signage, including prominent third baseline and LED placements. Starting in 2026, York will be shown as the entitlement partner of the suite level. York will also serve as the presenting sponsor of the Rockies' 'Wire Cam' broadcast feature for televised games.
'This partnership marks a first for our industry, and a powerful reflection of what York stands for,' said Wallinger, Founder and CEO of York. 'It's about celebrating Colorado's spirit of innovation, connecting with a broader audience, and making it clear that the space economy is growing fast, and it's being built at home.
The five-and-a-half-year deal between the Rockies and York sees revenue start at approximately $3.2 million and escalate to over $6 million by 2030.
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