logo
They live abroad but work in Singapore. Meet the 'super commuters'

They live abroad but work in Singapore. Meet the 'super commuters'

CNA17 hours ago

Mr Rayson Koh, 29, rents an apartment in Bangkok where he lives, but every month the Singaporean flies back to the Republic to attend work meetings as a financial adviser, splitting his time between the two cities.
It had always been Mr Koh's dream to live overseas. So in January 2024, he packed his things and moved to Thailand, using the Thai language skills that he picked up during his university days to his advantage.
'My job as a financial adviser gives me a lot of flexibility. Since we are self-employed, we're actually allowed to plan our schedule. With that, I decided to come to Thailand a lot more,' he said.
He added that much of his job can be done online, such as processing claims for his Singaporean clients. He returns to Singapore only to attend courses and meet his clients in person when they want to purchase new products.
Mr Koh is an example of a 'super commuter' – an individual, often middle-class, who resides in one city but travels a long distance, often by air, to another for work.
While there are no official statistics about the number of Singaporean super commuters, 2024 research from Stanford University indicated that the share of super commuting workers in 10 US cities has increased by a third since the start of the pandemic.
Many become super commuters to cut expenses. They are not necessarily wealthy business travellers and are more often trying to take advantage of the better salaries paid in one country – Singapore, for example – and the more affordable housing and other expenses in another.
For instance, Mr Koh pays S$1,000 (US$785) a month for a whole apartment loft in Bangkok. He said that he would have to fork out six times that amount if he were to do the same in a comparable location in Singapore.
Overall, he estimated that he has cut his living expenses by 20 per cent by living in Thailand, even after factoring in the cost of commuting.
Individuals like him do this for a variety of reasons, according to career development coach Samantha Ng from Abundanz Consulting.
She said that they might be at a stage of life where, financially, it makes sense for them to adopt a lifestyle that gives them more time to prioritise what is important to them, whether it is a slower pace of life or the ability to explore a new country.
'There is also a possibility that individuals make such a choice out of necessity, because living in Singapore is a lot more expensive than commuting,' she added.
Looking at the bigger picture, veteran economist Song Seng Wun said that transport connectivity has improved tremendously over the years, so he believes that the super commuting trend is likely to continue.
Living abroad also benefits Singaporean business owners keen on creating wealth from a growing Asean region.
'The power of the Singapore brand name is very important, whether it's in the medical space, education or just providing a service. So it always attracts that trust,' said Mr Song, who is an economic adviser at CGS International Securities Singapore.
BIGGER AND CHEAPER
Super commuters told CNA TODAY that bigger Asian countries opened up more business opportunities and were less competitive than Singapore.
Business owner Sam Sng, 37, moved to Guangxi in China to explore new opportunities after feeling that his digital marketing agency had reached a point of stagnation in Singapore that he 'couldn't break through'.
In a larger market such as China, Mr Sng said that clients' budgets for projects and the volume of e-commerce orders are higher, bringing in more profits than he would reap in Singapore.
Mr Sng owns two more businesses in taxation and consulting, serving clients in both Singapore and China. Each month, he spends two weeks in China and two weeks in Singapore, where his wife and daughter still live.
Another super commuter, Mr Gordon Ho, 28, who has relocated to Bangkok, said the market is 'so big in Thailand that there's really no need to compete neck-to-neck'.
When he initially met other professionals from similar trades in Bangkok, he was cautious about sharing too much information with them because he did not want his 'trade secrets to go out'.
'In Singapore, if we are in the same industry, chances are we will not be talking to each other because that person might know someone else and just take the deal. So it becomes very secretive,' he said.
But the more he networked with people in Thailand, the more he realised that there were many areas where they could collaborate. His mentality shifted and he became more excited to meet these industry peers.
Mr Ho made the move to take a floundering contact lens company to Thailand, sensing better business due to a growing cosmetics market there.
He has since passed on the business to his wife to manage while he works as Ngee Ann Polytechnic's Thailand country head, connecting Singaporean students with learning and internship opportunities in the country.
Brand studio founder Brandon Yeo, 29, who is also based in Bangkok, said the culture in Thailand has also been a boon for him, both in business and personally.
He was 'boxed into a small echo chamber' in Singapore that made it hard for him to think differently, he said. But in Thailand, he said, people are less judgmental and have more appetite for risk.
'Singaporeans are always under pressure to make sure that all of their time is efficient and fully maximised. When I was studying at the National University of Singapore, we discussed very money-minded things,' he said.
'But here, Thai people treat me with the love of a friend. It just felt more real, like there weren't any hidden motives of trying to sell me property or insurance. When someone meets me, it is really just to meet.'
In terms of lifestyle, the greater physical expanse of neighbouring countries means more travel opportunities within the country for weekend getaways or entertainment options.
Mr Yeo said that when he is on road trips to certain provinces in Thailand, he sees no one within his field of vision, just grass and tall trees – a stark contrast from the dense concrete jungle he grew up in.
'For someone like me in the creative space, we need varied stimuli. When you are always looking at the same things, it's very hard for you to think differently,' he said.
'I vividly remember when I was stuck on a project, I didn't have any fresh ideas. And then when I changed my environment, I went to a different province, the inspiration just hit. That kind of change has an effect.'
Lower prices are a major plus point for super commuters as well. While not every item may be cheaper, most of those interviewed by CNA TODAY agreed that the cost of living is more affordable overall.
Meals in Bangkok are half the price of an average hawker dish in Singapore, said Mr Yeo, adding that he typically pays less than S$2 for a Thai meal.
He also felt that starting a family would be impossible in Singapore because of the costs involved. However, in Thailand, he is now married to a Thai wife and has two young children and they live comfortably.
Mr Yeo recalled how his own mother, who single-handedly raised him, missed out on witnessing his milestones such as winning school awards because she was too busy working.
So he now wants to make sure that he and his wife are present for their children. The lower costs and the fact that his wife does not have to work make that goal realistic, in his opinion.
'Dual-income families are the norm in Singapore. And for example, spending about S$2,900 each month is the bare minimum to support a family of four.
'That is assuming there is no recreation, no tuition, discretionary spending, hospital fees or insurance costs. For that amount, we can thrive and be comfortable in Thailand.'
FLYING FATIGUE
Despite the financial benefits of this arrangement, frequent flying is riddled with downsides. The career coach Ms Ng shared a list of cons, such as how spending three to nine hours travelling leaves one with less time to work.
She added that super commuters also need to consider the possibility of traffic jams, flight or train delays and weather disruptions.
'All these can lead to an increase in stress, anxiety, sleep deprivation and other health issues,' she said.
Corporate lawyer Joel Shen, 44, experiences this firsthand. He primarily lives in Jakarta but regularly commutes between Singapore and different parts of Indonesia for work.
He said: 'After a season of high frequency travelling – it was something like 11 flights in six days – I suffered complete burnout. It was so disorientating. Every day I woke up and didn't know what city I was in.
'I got lost in hotel hallways. I was confused because I kept going to the wrong room in the hotel, remembering the previous room number from the previous day.'
He added that he would trip over things because he would forget that he was in a different hotel room, with a different layout.
The lowest point came when he touched down at Changi Airport in September 2024 after a conference in Bangkok. He was lightheaded and breaking out in cold sweat.
The colour had completely drained from his face and his colleagues thought that he was having a heart attack. They considered calling an ambulance but in the end, it was just a scare. Mr Shen took a taxi home and spent the next few days resting.
Mr Shen admitted that he does not lead the healthiest lifestyle, due to his super commuting life.
'Frequent travelling means that you are often getting up at unsociable hours. You're having irregular meals, getting into a city when everyone's asleep and leaving before people have woken up.
'It's got an impact on your social life, obviously, because you miss milestones and birthdays and celebrations and so on with family.'
The loneliness can be overwhelming, others said.
Mr Sng, the business owner who splits his time equally between China and Singapore, said that he does not like the feeling of returning to an empty house after work.
In Singapore, he gets to go home to his wife and child, whereas in China he is isolated from his support system.
Then there are logistical problems, which can lead to financial losses. Mr Yeo recalled how he missed two flights in the last five years of commuting, because he forgot to adjust his phone settings to accommodate for the time difference between Singapore and Thailand.
He now makes sure to arrive at the airport four or five hours early in order to prevent similar accidents from happening again.
Mr Ho also pointed out that the cost of his flights add up over time, because he does not only commute between Guangxi and Singapore, but also flies to different parts of China such as Shanghai, Guangzhou and Shenzhen for work.
Career coach Ms Ng noted: 'For those who are environmentally conscious, they are likely to feel guilty for the high carbon footprint they produce from flying or driving.'
BLURRED LINES ON IDENTITY
Apart from the impact on an individual's mental and physical wellbeing, super commuting also raises concerns about identity and how governments perceive the individual's residency status.
Assistant Professor Liu Jiaqi from Singapore Management University said that the decoupling of physical residency from legal citizenship – that is, when Singaporeans do not live in Singapore – challenges assumptions often taken for granted by policymakers.
These include issues concerning loyalty and national obligations. The professor who researches global sociology said: 'Positioned in a grey zone between local workers and members of the diaspora, super commuters challenge conventional ideas of national belonging.
'Super commuters can become objects of suspicion. Questions may arise about their loyalty, from either or both societies, especially when they are perceived as economically benefiting from one country and socially and politically identifying with another.'
Prof Liu also added that super commuters may be scrutinised for spending their Singapore-earned income abroad, reinforcing perceptions of disinvestment from the local economy.
'If this trend continues to grow, it will be important to observe how society and policymakers respond to its implications on economic redistribution, cultural affiliation and the politics of mobility.'
His colleague, Associate Professor Yasmin Ortiga, added that migrants struggle when state categories and policies fail to recognise the complexity of the identities they hold dear.
The sociologist who teaches a course on migration and urbanisation explained that it is simpler to think about the distribution of benefits and welfare when you have citizens living and working within their own nation.
'Super commuting can make things complicated because it becomes trickier to determine where people can make claims for state protections and support. In an ideal world, they should be able to draw from resources across borders, but that is rarely the case,' she added.
Indeed, the duality of Mr Yeo's identity has raised questions from family and friends. It is something that he constantly grapples with, especially as he does not want to be defined by a single geographical location.
Living in Bangkok, Mr Yeo said that people often ask him which country – Singapore or Thailand – he considers home. He would respond that to him, home is not a physical location, but the people with whom he spends time.
For now, that means Thailand, where he lives with his wife and son. But at the same time, he said he will always be proud to be a Singaporean.
'Am I Singaporean? Of course I am, from the way I speak. However, something I learned is that identity and belonging doesn't need to be tied to a postal code.'
BROADER REPERCUSSIONS ON THE ECONOMY
Super commuters also have to consider the issue of taxes, as they could qualify as tax residents in more than one country.
Ms Eugenia Tay, a partner at KPMG in Singapore who specialises in personal tax and global mobility services, said: 'Individuals may overlook that income is often taxed where the work is physically performed, beyond their country of residence or pay.
'This varies by country and can catch commuters off-guard. Without proper planning, these individuals may face higher tax costs, increased compliance complexity, and reduced access to tax reliefs or benefits in either jurisdiction.'
She added that they may be required to file multiple tax returns in the country of work and the country of residence to meet the rules, deadlines and paperwork requirements of each country.
These complications extend to manpower laws, which can affect the employers of super commuters, noted Ms Karen Ng, who is the regional head of expansion at human resources company Deel.
'Without a unified system, human resource teams often face fragmented oversight and legal risk when hiring remote employees or managing working arrangements like super commuting,' said Ms Ng.
Hence, she highlighted the growing need for businesses to adopt flexible, compliant solutions to manage a globally distributed workforce.
Global employer services leader Sabrina Sia from Deloitte Southeast Asia added that it would be prudent for Singapore employers to seek advice to review any super commuting or remote work arrangements to ensure that they are fully aware of the tax risks and reporting requirements before agreeing for their employees to undertake such arrangements.
On the flip side, SMU's Prof Liu said that super commuting generally produces positive effects on the local economies of neighbouring countries where these commuters reside.
'By earning income in a strong foreign currency, super commuters channel purchasing power into local consumption and help support the livelihoods of local families, who often depend on the financial resources they provide.'
But in Singapore, this might affect the amount of Goods and Services Tax (GST) that the Singapore government is able to collect from super commuters, said Deloitte's indirect tax leader Richard Mackender.
'If the trend of super commuting were to become so widespread that there is a noticeable reduction in GST receipts overall, the Singapore government has other options it could consider to make up the revenue.
'(This includes) higher passenger taxes on flights or increased entry fees at the land checkpoints,' added Mr Mackender.
So, in the end, she said that although the tax 'mix' might change, the tax system could be managed so that the total tax receipts remain the same.
On top of these issues, with Singaporeans moving abroad, might this lead to a 'brain drain' as talent leaves to be based elsewhere?
Mr Song, the economist, felt that this is not a problem because it 'works the other way' too: When overseas Singaporeans share the country's culture with people abroad, it also attracts talent from those countries to work here.
'Even with people leaving, our population is still growing. So in that sense, Singapore is constantly undergoing that change, the internationalisation,' he said.
NAVIGATING LIFE ABROAD
Even as the super commuters who spoke to CNA TODAY said they have no regrets about adopting this lifestyle, they admitted that adjusting to a different environment can be tricky, especially when the living standards in their new home might not match up to those in Singapore.
Mr Tan Quee Peng, the managing director of an architectural firm, spends a quarter of his time in Singapore and the rest in Vietnam. His company is headquartered in Singapore but has offices in Hanoi and Ho Chi Minh, which he leads.
'Here (in Vietnam), I get blackouts on the streets – suddenly there's a power overload and it's complete darkness, because infrastructurally, it's a developing country," he said.
"There's a lot for the country to catch up with to increase power, have better quality road connections, and drains.'
Mr Yeo agreed, saying that it is common to see potholes in Thailand – a rarity in Singapore, which has well-maintained public amenities. But that is a trade-off that he is willing to accept.
Unfamiliarity with local cultures might bring about unexpected inconveniences, but also surprising encounters. That was the case for Mr Shen, the lawyer in Jakarta.
When he had just moved to Indonesia, he did not know about Lebaran, the Indonesian name for the Muslim holiday known as Hari Raya Aidilfitri in Singapore and Malaysia.
He also did not realise that unlike in Singapore, where the public holiday for Hari Raya is a single day, Indonesians mark Lebaran with a two-week public holiday.
'What I hadn't realised was that the entire country shuts down for two weeks and nothing happens. Everybody who works in Jakarta goes home to spend time with their family, and I was stuck in Jakarta,' he said.
By the time he realised it, it was too late for him to make any holiday plans because all the flights leaving Indonesia were full. But a client unexpectedly called him and invited him to stay with her family at a villa in Bali at the last minute.
He said: 'I stayed, and met many of their wonderful friends passing through. Some of my closest friends today in Indonesia are people I met during that stay, and that was a complete eye opener and taught me how warm and hospitable Indonesians are.'
On the flip side, super commuters told CNA TODAY that they feel frustrated when their family members have misconceptions about the country they are staying in.
Mr Ho recalled: 'During Chinese New Year, I get questions like 'Are you scared of getting kidnapped and shipped to Myanmar?' But we're talking about central Bangkok! We're not talking about the outskirts of Thailand.'
Mr Sng said that some family members think that because he is overseas, he is "playing" all the time and touring different places. But in fact, he spends most of his time working and returning home once his work is finished.
BEFORE EMBARKING ON THE LIFESTYLE
While all the benefits of this lifestyle may seem appealing, there are several considerations worth looking into before becoming a super commuter, according to career coach Samantha Ng.
She said that wannabe super commuters should think why they are making such a move and for how long. This is to ensure that they are not doing it based on impulse, which may lead to undesired outcomes.
'Sometimes the idea of breaking away from the corporate lifestyle is very enduring. However, one can feel equally lost and aimless if we are not mentally prepared for what's next,' she added.
Another key factor is how the move that they will be embarking on fits into their career development plan. In an ideal situation, they should make sure that what they are doing brings them closer to their life purpose.
'Additionally, if this move requires the involvement of partners, spouses, parents, or children, they must undergo the same thought process so that everyone is aligned,' she stressed.
Mr Sng said that his wife has known him for seven years and understands his need to travel for work.
'We have a baby now so a lot more expenses are coming in.'
But he said that he intends to stop super commuting in about 10 to 15 years, so he can be more present when his now 16-month-old daughter is going through her teenage years, which he believes is the period he 'needs to be more attentive' towards her.
Right now, super commuting means that they are apart much of the time, and he does not always get to witness his daughter's milestones.
'When I brought her to China last year in December, I saw the first time she started to walk. That was a nice moment.'

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Husband of deceased bakery owner to close her hawker stall but continue her cafe at Bugis
Husband of deceased bakery owner to close her hawker stall but continue her cafe at Bugis

CNA

time2 hours ago

  • CNA

Husband of deceased bakery owner to close her hawker stall but continue her cafe at Bugis

Michelle Goh, aged 35, founder of 2112 Bakery at OG Bugis and a food court stall in Yew Tee, passed away on June 17, 2025. Besides bakes like Nutella cookies and pistachio roll cakes, she was also known for participating in Mediacorp baking show Creme De La Creme. There was an outpouring of condolences from her customers and netizens after broke the news. We caught up with her husband, Ken Yap, 36, over the phone after her funeral last weekend. 'THE KIDS HAVEN'T BEEN EXPRESSING [THEIR EMOTIONS] MUCH' Yap told 'My family and I are coping with her passing. It has already happened and we can only focus on the kids at the moment.' The couple have a son, 12 and daughter, 10. He declined to share the details of his wife's death on record. He added with a sigh: 'The kids haven't been expressing [their emotions] much.' Yap said he will shut down Goh's food court stall at Yew Tee Square's Kopitiam at the end of June but will continue running her fancier 2112 bakery-cafe at OG Bugis. A 'JOYFUL, HELPFUL PERSON' WHO HAD FLUCTUATING MOODS DUE TO DEPRESSION 'She was a joyful person, very helpful, and always trying to put [others before herself],' Yap said. Yet, behind the friendly, bubbly demeanor that her customers saw (and shared about on social media), in private, her spirits often fluctuated due to depression. 'Sometimes her mood can be good, then all of a sudden without any reason, it can be extremely low,' he said. Goh had battled depression since 2018 and had been open about her mental health challenges on social media. Coping with the pressures of running a business exacerbated the situation. In an interview with last August, Goh had said: 'I got very depressed [due to the poor business at her now-defunct bakery in Toa Payoh], so my husband asked me whether I wanted to just shut it down, but I didn't want to waste my efforts. I know I can do it, I just need time.' She added back then that struggling to keep her business afloat affected her mental health. 'I am taking medication that controls my anxiety and depression. So when things get bad, I'll just 'hide' and bake. There are times that I'll shut down [the shop] to think of what's the next step I should take to preserve this business'. The millennial's love for baking was first sparked 'when she was admitted to IMH (Institute of Mental Health) a few years ago', Yap said. 'We bought Nutella cookies for her. On the way back home from the hospital, she was really enjoying them. [Eating them] made her feel better. So instead of having to keep on buying them, she decided to bake her own Nutella cookies.' He added that his late wife's baking journey started as a home-based business with her mother in 2019, eventually growing into a bakery-cafe – first in the now defunct branch at Toa Payoh, then a fancier joint at OG Bugis, plus a rojak-cum-popiah stall in a Yew Tee food court that also sells some of her bakes. '[Running] a business where you have something to worry about plays a part with whatever you're battling with at that moment,' Yap reflected. 'MENTAL WELLNESS IN SINGAPORE IS UNDERRATED' Yap told that he met Goh 14 years ago while working together in admin at a small firm. They got married in 2013. 'Since day one, she has been trying to work her way out [of her depression]. From our experience, the [Singapore] system doesn't have proper support to cater to this group of people,' he said. 'Mental wellness in Singapore is very underrated. There's very little assistance provided and it's very costly to seek treatment. For example, a 45-minute session for a private psychology therapy session costs about S$200. [If you want something cheaper], government hospitals require advance bookings many months ahead,' he said. SHE HAD A FEVER THAT LASTED FOR WEEKS AFTER HER HOLIDAY In the weeks leading up to her passing, Goh had shared photos of her recent holiday in Japan on social media. Yap told us that she developed a fever after the trip, which persisted for weeks. Despite being hospitalised and making numerous visits to clinics over two weeks, doctors were unable to determine the cause of her fever. During this time, Michelle took a break from work. 'It was not a life-threatening fever. Constantly throughout the day, it would subside for a while and come back again,' Yap said. 'She was, of course, feeling especially down during this period.' WHAT'S NEXT FOR 2112 BAKERY? Yap said that Goh's mum, who co-founded the 2112 brand with her, co-owns the business. He said she has been helping with baking on and off, while also working at her own hawker stall in Bukit Canberra Hawker Centre selling other snacks. Yap is not a shareholder and had no role in the business before his wife's death, other than occasionally helping her to clear tables at the cafe. He works full-time in the car trading industry and said his hours are flexible. He said that he plans to keep the bakery-cafe at OG Bugis running. 'Money has been invested into it and at the end of the day, it's something Michelle left behind. I'll try to see what I can do. Closing [the entire business] is the last thing I want.' That being said, Yap has decided to shut down the 2112 food court stall at Yew Tee. He said it has been operating for over a year but has yet to turn a profit. 'It's so I can focus more on the bakery at OG Bugis and cut our losses at the rojak stall,' he added. He is unsure of the exact amount of the losses. HE PLANS TO MANAGE THE BUSINESS FROM NOW ON Before her passing, Yap said his wife managed every aspect of the business – from baking to operations. She also hired bakers, who will continue preparing her recipes, including the bakery's signature items like the Nutella cookies, roll cakes and puffs. '[Michelle and her mum] started this business together, so her mum will ensure the recipes are followed properly moving forward,' he said. Yap plans to take over the management of the bakery-cafe: 'Baking is not my forte, but I will very likely be taking over the business operations, marketing and sales – with some help along the way. 'I've spoken to some of our close friends who have worked in the baking scene for over 30 years, to see if anyone is interested to assist us or take over the bakery. 'Anything is possible, nothing is final for now.' 'MICHELLE'S MUM IS COPING WELL' While the mother and daughter initially started out together, both women later branched out into their own physical stores in 2020, catering to different demographics. Michelle opened 2112 Bakery under an HDB block in Toa Payoh (now-defunct) selling bakes like roll cakes and cookies, while her mum runs a hawker stall called 2112 Snack Delights at Bukit Canberra Hawker Centre, serving local favourites like you tiao, prawn fritters and curry puffs. 2112 is a nod to Goh's mother's birth date. '[Her mum] is coping well. I'll try not to disturb her as much as possible as the working hours at a hawker centre are longer than at the bakery,' said Yap. INVESTED $120K INTO NEW BUGIS LOCATION Goh told in August 2024 that her first bakery in Toa Payoh suffered a S$19K loss due to low footfall and high rent. In December that year, she decided to relocate from Toa Payoh to a spot with more dine-in space at OG in Bugis, investing S$120K to open her bakery-cafe there. Before the move, Yap said he had advised her to shut the business down instead of continuing to operate it. 'My view was if you're making a loss, might as well just keep it to that [amount] and close it.' He was also concerned about her mental well-being: 'I had my objections, I thought it would be better if she could rest well without doing anything – at least for the time being.' '[But ultimately], it was her decision [to continue with the biz]. I had to give her my full support, regardless of whether I agreed [with her decision] or not,' he said. Yap said that the OG Bugis bakery-cafe business is faring better than it did at the original Toa Payoh outlet – 'by a few thousand dollars in revenue' monthly. While the six-month-old bakery-cafe has yet to break even, it has been profitable. CREME DE LA CREME HOST DENNIS CHEW ATTENDED HER WAKE Michelle participated in season two of Mediacorp baking show Creme De La Creme in August 2023, to gain more exposure for her bakery. She placed sixth out of eight contestants. Yap said that the show's host, deejay and actor Dennis Chew, and guest judge pastry chef Then Chui Foong, along with several contestants, attended Goh's wake, though he didn't get a chance to speak with them. Some 2112 Bakery customers, including those from the previous Toa Payoh outlet, also attended the funeral, said Yap. 'I hope people will remember Michelle through her bakes, knowing that she was the one behind [treats like these] Nutella tarts,' he added. When asked for his fondest memory of her, Yap said: 'Every memory [of her] is dear to me and the kids.' 2112 Bakery (cafe in OG Bugis) is at #02-02 OG Albert, 60 Albert St. 2112 Bakery (with rojak & popiah) is at #02-222/224 Yew Tee Square Kopitiam, 624 Choa Chu Kang St 62. Its last day of operations is on June 30, 2025 (Monday). This story was originally published in 8Days. For more 8Days stories, visit

How these vanilla farmers in Singapore took their plants from HDB corridors to luxury hotels
How these vanilla farmers in Singapore took their plants from HDB corridors to luxury hotels

CNA

time8 hours ago

  • CNA

How these vanilla farmers in Singapore took their plants from HDB corridors to luxury hotels

At first glance, the small garden beside Ascent at Science Park may seem modest, but beyond its understated facade lies one of Singapore's most unexpected luxuries: Homegrown vanilla; rare and quietly remarkable crops cultivated with precision and care by Mireia Vanilla Singapore. Helmed by founders Charles Santoso, 46, and his wife Juwita Maha Ranni Setiawan, 42, the couple have been running the business since 2019. It is the only company in Singapore that manages the entire vanilla journey end-to-end – from growing and harvesting raw green vanilla pods, to curing and processing them into vanilla beans, and supplying directly to chefs, retailers, and consumers. Today, they operate several vanilla farms across Singapore, including plots at Gardens by the Bay and within the grounds of luxury hotels such as The Fullerton Hotel, Four Seasons, and Conrad – where chefs harvest the beans fresh for their farm-to-table menus. Apart from hotels, Mireia also supplies organic vanilla to restaurants such as Ce La Vi and Atout to be used in pastries, desserts, drinks, and cocktails. They also sell a myriad of organic vanilla products, ranging from the vanilla beans themselves, to vanilla matcha and vanilla-infused coffee and tea. What started as a S$100 (US$79) company and an experiment with 10 vanilla vines at their HDB corridor in Tampines has now grown into a company worth several million dollars, with over 3,500 plants. Santoso and Setiawan tell CNA Luxury about their six year journey with Mireia. HOW MIREIA STARTED 'It all started because of my wife,' Santoso said. 'She spent over a decade in Europe studying at the Glion Institute of Higher Education in Switzerland, one of the world's leading hospitality schools, and later managing a hotel.' There, immersed in Europe's rich culinary culture and high standards of luxury hospitality, Setiawan was introduced to Grade A vanilla beans through her coursework and interactions with top chefs and restaurateurs. 'She fell in love with this beautiful ingredient and its story,' he said. 'That spark stayed with her long after she returned home." Originally from Indonesia, the couple migrated to Singapore in 2015. 'But when we first came here, we couldn't find really good vanilla,' Setiawan said. 'We noticed a lot of Singaporeans will go to the supermarket, buy vanilla products with a lot of chemicals, and give it to their kids.' The couple, who share two sons aged six and 10, said that while their children were avid fans of vanilla ice cream, they often worried about the potential health effects of consuming too much artificial food. 'We love natural ingredients,' Santoso added. 'So when my wife came back to Singapore, she had the idea of growing our own vanilla plants.' 'We were initially thinking about bringing awareness about organic vanilla to Singapore; that we can grow our own, which is great for health, especially for kids who may love desserts,' he added. But with an education background in real estate and finance respectively, Santoso and Setiawan had no prior knowledge on agriculture. 'Everything I've learned has come from a place of curiosity and passion. I picked things up through a lot of self-learning – reading books, watching videos, and spending countless hours researching and experimenting.' For Santoso and Setiawan, much of their knowledge was also gained through the mentorship and guidance of fellow farmers. The first farmer they met was through a friend of theirs in the coffee industry who knew about vanilla farmers in Indonesia that owned plantations. When they visited him in Indonesia, he demonstrated to the couple how to grow vanilla, from the exact soil mixture to the processing of the pods. Over time through social media, Santoso and Setiawan were also introduced to a global network of vanilla farmers, including those from Hawaii, Myanmar, Madagascar and even Bora Bora, where they exchanged knowledge such as how to crossbreed vanilla varieties in Singapore to get new flavour notes. Currently at their Science Park site, which is their biggest plantation in Singapore, Mireia grows five varieties of vanilla: Planifolias, tahitians, pomponas, odoratas and aphyllas. 'Since vanilla was something we learnt how to grow naturally and process, both of us thought, why not start a business with it,' Santoso said. EDUCATING THE PUBLIC 'When we first started planting, people would ask, 'Why is your vanilla black and not white?'' Santoso recalled, explaining that many assumed vanilla was white – a misconception due to the appearance of artificial vanilla. 'That's why we did workshops for people to share our knowledge and let them taste and see, which is real and fake vanilla,' he said. 'In fact, not many people know that artificial vanilla is actually made from petroleum or cow dung." 'Artificial vanilla usually has only one flavour note, which is sweet. But for real vanilla, there are 250 notes,' he explained. 'So people are confused when they eat the vanilla, they say 'Charles, did you add ginger or cinnamon?', but no it's just the natural vanilla flavour notes.' 'The artificial vanilla flavour is very strong,' Setiawan added. 'The real one is more blended, it's very smooth.' STARTING OUT Their first vanilla seed was planted at the corridor of their HDB flat in Tampines, where they started growing a simple 10 vines. As their mini garden flourished, the pair wanted to grow more vanilla plants, but space was becoming a concern. 'The rental (for land) here is very expensive,' Santoso lamented. 'Actually, vanilla plants don't occupy as big a space as vegetables do, but even finding a smaller space in Singapore is quite difficult; it's one of the biggest chunk of costs that every business in Singapore faces.' Due to the unique climate in Singapore, they also had to learn how to tailor their agriculture techniques on their own. 'Even the farmers we talk to from places like Indonesia or Madagascar were also not sure how to care for vanilla in Singapore because the soil, weather, and humidity are all different,' Santoso said. 'For instance we have to get the soil mixture right for the plants to grow,' Setiawan explained. 'Singapore soil is more clayish. Because in Singapore, to make the island bigger, they landfill the area. So most of the soil is not very good for plants.' 'We had to experiment and mix the soil to see what works,' Santoso added. It was only after two to three years of trial and error did they solidify their processes. Santoso explained that it takes eight years for a vanilla plant to grow from the seed. To shorten the time taken, he cuts the plant till its stem to harvest the fully grown vanilla pod to make way for the plant to grow more vanilla. But even after doing so, it still would take four to five years to harvest the vanilla pods. 'That's why the price for vanilla is not cheap, because it takes a long time to grow,' Setiawan said. 'It's labour and time intensive.' He explained that this long duration makes finding a space to grow plants difficult as well, as some vacant places only offer a two to three year contract, which is insufficient for them. 'This is why thankfully, we have solutions from the hotels, restaurants and institutions, who support us and give us space, for example in their empty garden,' Santoso said. SECURING THEIR PROJECT SITES The couple began to reap the fruits of their labour when they secured a project site at Gardens by the Bay in 2021. 'At the time they were having their 10-year anniversary for their collaboration with the Mexican embassy," Santoso said. 'So the Mexican embassy was also suggesting to Gardens by the Bay that they should have vanilla plants there,' he continued, explaining that vanilla historically originated from Mexico. Gardens by the Bay then reached out to Mireia, asking if they could support the garden with their vanilla plants. 'It's more for knowledge purposes; to see what the actual vanilla plants look like,' he said, adding that they now have two project sites there, including one at the Flower Dome. 'We should be proud that we have our own vanilla here in Singapore, that we can pollinate them ourselves and that everything is natural.' Shortly after in 2022, a pop up market Mireia hosted at Henderson Road caught the attention of an F&B director from luxury hotel Shangri-La and offered to house their plants in their herb garden. 'They wanted to have a farm to table concept for their restaurant,' he said. 'Our plants are still there until now.' Thereafter, more hotels like the Four Seasons, Fairmont and Fullerton reached out in 2023 and 2024, wanting to house their vanilla plants in their gardens. 'We're also a member of the hotel associations,' Santoso added. 'For us we don't really advertise, it's mostly through word of mouth; when we open a booth for instance in Sentosa, maybe the chef or manager comes and gets to know about us.' These hotels often use Mireia's organic vanilla in pastries, cocktails, and cooking. They sometimes use their vanilla coffee and tea products in their drinks. 'Actually vanilla is a basic flavour that can be used for anything; our clients even use it for dog food, and making candles and soaps,' Santoso revealed. He added that some hotel restaurants like Fairmont and Four Seasons have even used vanilla beans in their main courses, like roast lamb or duck. 'They use it to make the dish more fusion style,' Setiawan said. 'They would swap out the rosemary used to roast beef for vanilla instead to give the meat a subtle vanilla taste or fragrance.' 'It also makes it more premium and enhances the flavour profile,' she added. 'It's something more creative.' More recently, Mireia also collaborated with Conrad Singapore Marina Bay hotel for an afternoon tea set called La Vanilla. Available from now till Jul 31, the set features both savoury and sweet treats that use Mireia's vanilla. Some dishes include the Tempura Mushrooms and Vanilla Essence with a shoyu-vanilla dip, the Seared Scallop with mango-jalapeno salsa and vanilla espuma, the Matcha Vanilla Sonata which uses Mireia's vanilla matcha, and the Vanilla Peach Tart. Apart from using vanilla in the restaurant dishes, some hotels have come up with other ways to experiment and raise awareness on farm to table concepts. In May 2025, Mireia held an event at The Fullerton Hotel where they brought their vanilla plants, green vanilla, and vanilla pods to showcase to their visitors. The chef then used the vanilla on the spot, mixing it into their desserts like ice cream. 'This event really allowed people to see what vanilla plants look like and learn what green vanilla is,' Santoso explained. 'Because green vanilla is quite difficult to get since it's only available during harvesting time, which happens to be in April and May.' 'It's really nice that they are supporting us.' At times, hotel chefs also invite the couple to their restaurant, hoping they can share their knowledge of vanilla and help them with their cooking. 'When they don't know where this vanilla comes from or whether it's good or not, they will come to us for help,' he said. Santoso added that they also often have chefs and customers telling them that they can taste the difference in their organic vanilla. 'That kind of feedback makes every early morning and late night worth it,' he said. CHALLENGES RUNNING A TWO MAN SHOW Every day, Santoso and Setiawan make their rounds to project sites across the island, which makes for a rather demanding routine, especially under the hot sun. 'Usually we will check if there are any rotten stems, because the stems need to have a certain kind of thickness for it to grow nicely,' Santoso said about his visits to the plantations. 'We will also take out the weeds and adjust the stems to ensure they don't break because they are very fragile. Once the stems break, we'll have to start the whole plant all over again, so we'll need to keep checking and making sure the stem is protected.' In the beginning, when the couple had no background in agriculture, they said that everything came with a learning curve. 'Figuring out how to grow, cure, and process vanilla in Singapore's climate required endless trial and error,' Santoso explained. 'There were seasons where the vines didn't flower or when we lost pods after months of hard work.' 'We bootstrapped everything financially, so there were moments of doubt and stress, wondering if we were doing the right thing. Also, because vanilla takes years to grow and cure, it tested our patience and perseverance on a deep level,' Santoso added. Santoso and Setiawan however, are the only people in the Mireia team, along with a few volunteers who help out occasionally. 'It's challenging to find people who want to volunteer and help us,' Setiawan shared. 'There's not really enough interest in agriculture in Singapore. People here prefer city landscapes.' 'The cost of labour is also very expensive and people want very high salaries,' Santoso said. 'They rather work a white collar job as opposed to getting their hands dirty picking up weeds.' 'But through every up and down, we've stayed grounded in our purpose –creating something pure, honest, and beautiful from nature, with our own hands,' he added. WHAT'S NEXT FOR MIREIA Apart from searching for more clients, the couple said that they are currently looking for a centre to process their vanilla pods, vanilla coffee and tea either in Singapore or overseas. 'We also hope to attract tourists to come to Singapore by showing them we can process vanilla from start to finish,' Setiawan said. 'I think in Asia, not many people really can do end-to-end vanilla production,' she added. 'In countries like Indonesia and Madagascar, there are a lot of people who grow, but outsource their processing.' The couple shared that they are also keeping an eye out for new clients and have noticed Singapore does in fact have spaces for plantations. 'Some are quite abandoned; like at schools, hospitals and warehouses. There's still a lot of space that is not used optimally that maybe nobody knows how to use,' Santoso said. 'I think there is also consensus that Singapore is not a very agricultural place so people tend to think products from overseas have better quality,' Setiawan added. 'We are here to support the country, we don't want Singapore to keep depending on others for resources,' she explained. 'I think Singapore needs to be proud of locally grown produce.' When asked about urban farmers in Singapore, Setiawan said: 'Based on our experience, we need to have a lot of support from the government and other parties.' 'We're really thankful that we get support from the hotels, or institutions that really know how hard it is to have a farm like us,' she added. 'When they know our story, about how genuine we are and they want to support and help us, it's really a blessing.'

Adopting autonomous vehicles: Players looking to scale up, one eyeing eight-fold increase in near future
Adopting autonomous vehicles: Players looking to scale up, one eyeing eight-fold increase in near future

CNA

time15 hours ago

  • CNA

Adopting autonomous vehicles: Players looking to scale up, one eyeing eight-fold increase in near future

Some major autonomous vehicle (AV) operators in Singapore are looking to expand, amid a national push to make driverless vehicles more common. Acting Transport Minister Jeffrey Siow said recently that AVs can supplement public buses and relieve manpower issues. One firm is eyeing an eight-fold increase in the next few years and serving HDB estates. But it's also calling for roadblocks, like infrastructure constraints, to be cleared.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store