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Jennifer Lawrence jumps on controversial Y2K summer style trend during girls' night out

Jennifer Lawrence jumps on controversial Y2K summer style trend during girls' night out

Daily Mail​3 days ago
Jennifer Lawrence co-signed fashion's latest trend this week as she stepped out in New York City.
On Thursday the 34-year-old Academy Award winner wore a skirt-over-pants combination, the divisive style that calls back to the early 2000s.
Lawrence, who wore a similar outfit on Wednesday, teamed the dark bottoms with a slinky, tattered, crew neck T-shirt.
Embracing a bohemian look, her navy-colored trousers were sheer and breezy, topped by a knee-length wrap skirt with a wide side slit.
The thespian complemented the chic outfit with strappy black sandals, a dark green leather clutch, and two gold necklaces, one with a long chain and medallion.
Jennifer Lawrence co-signed fashion's latest trend this week as she stepped out in New York City
Lawrence let her tousled and textured long blonde locks flow freely and she added glamorous black sunglasses.
She appeared to have on a light face of makeup underneath the shades, with her cheeks dusted in a mauve-toned blush.
The Silver Linings Playbook sensation was dressed in a similar look when she stepped out in the city one day earlier.
The fashion-forward A-lister was spotted in a layered look consisting of a white, lace-trimmed dress topped by a white T-shirt, which she wore over loose-fitting red pants.
Lawrence seems to have zeroed in on a formulaic wardrobe for the summer as she swaps out variations of the outfit.
Earlier this month the silver screen siren dropped a hint about her second child's name through a telling piece of jewelry.
She shares three-year-old son Cy and a newborn with husband Cooke Maroney.
During a recent outing the mom-of-two wore a necklace with 'C' and 'L' pendant initials, suggesting her baby's moniker starts with an L.
Back in March the Don't Look Up star stepped out wearing a fuzzy blue sweater shortly after giving birth, hinting that the couple's newborn might be a boy.
In a 2022 interview with Vogue, Lawrence opened up about the joy of becoming a first-time mother, sharing that the birth of her son Cy 'felt like my whole life had started over.'
'I just stared. I was just so in love. I also fell in love with all babies everywhere. Newborns are just so amazing,' she gushed.
Elsewhere in the conversation, she described, 'I mean the euphoria of Cy is just — Jesus, it's impossible. My heart has stretched to a capacity that I didn't know about. I include my husband in that.'
In addition to becoming a mother for the second time, Lawrence has been busy promoting her new film Die, My Love, a dark comedy co- starring Robert Pattinson.
The movie, directed and written by Lynne Ramsay, sees her star as a mother battling psychosis.
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What Guess's AI model in Vogue means for beauty standards
What Guess's AI model in Vogue means for beauty standards

BBC News

time17 hours ago

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What Guess's AI model in Vogue means for beauty standards

There's a new supermodel in town. She's striking, stylish... and not real. In August's print edition of Vogue, a Guess advert features a flawless blonde model showing off a striped maxi dress and a floral playsuit from the brand's summer small print in one corner, the ad reveals that she was created using Vogue says the AI model was not an editorial decision, it is the first time an AI-generated person has featured in the advert has been met with controversy and raises questions about what this means for real models who have fought for greater diversity, and for consumers - particularly young people - already struggling with unrealistic beauty standards. Seraphinne Vallora is the company behind Guess's controversial founders, Valentina Gonzalez and Andreea Petrescu, tell the BBC they were approached by Guess's co-founder, Paul Marciano, on Instagram and were asked to create an AI model as part of the brand's summer campaign."We created 10 draft models for him and he selected one brunette woman and one blonde that we went ahead and developed further," Gonzalez says. She explains there's often a misconception that AI image generation is simple, saying it is actually a complex company has five employees who create AI models, and it can take up to a month from idea inception to the completed product. The pair say they charge anywhere up to low six figures for a client like Guess. 'Disheartening' But Felicity Hayward, a plus-size model who has been in the industry for more than a decade, says using AI models in fashion campaigns "feels lazy and cheap"."Either Guess is doing this to create a talking point and get free publicity or they want to cut costs and don't think about the implications of that."She describes Vogue's decision to include the advert as "very disheartening and quite scary", and worries it could undermine years of work towards more diversity in the industry. The fashion world was making real progress to be more inclusive in the 2010s - the decade saw Valentina Sampaio become the first openly trans model to walk for Victoria's Secret, Halima Aden was the first hijab-wearing model in global campaigns, and brands like Savage x Fenty featured plus-size models on the runway. But in recent years, Hayward believes, the industry has slipped backwards because "these people are just not getting booked any more".And the use of AI models is "another kick in the teeth, and one that will disproportionately affect plus-size models", she warns. Gonzalez and Petrescu are adamant they don't reinforce narrow beauty standards. "We don't create unattainable looks - actually the AI model for Guess looks quite realistic," Petrescu says. "Ultimately, all adverts are created to look perfect and usually have supermodels in, so what we are doing is no different."The pair admit the AI images on their company's Instagram page are lacking in diversity and promote unrealistic beauty standards. They say they have tried to be more inclusive, but it's the users who don't engage much with those posts."We've posted AI images of women with different skin tones, but people do not respond to them - we don't get any traction or likes," Gonzalez tells the BBC. "At the end of the day, we are a business and use images on Instagram that will create a conversation and bring us clients."The company is yet to experiment with creating plus-size women, claiming "the technology is not advanced enough for that". An ad campaign by Dove in 2024 was designed to highlight the biases in AI. In the advert, an image generator is asked to create the most beautiful woman in the world and produces virtually indistinguishable women who are young, thin and white, with blonde hair and blue eyes. The images generated look similar to the Guess AI model. Hayward worries that seeing these unattainable images could have an impact on people's mental health and negatively affect their body image. Concern around unrealistic beauty standards and the damaging effects they can have is nothing new. But unlike traditional airbrushing, which at least began with a real person, these AI models are digitally created to look perfect, free from human flaws, inconsistencies or some high-profile figures such as Ashley Graham, Jameela Jamil and Bella Thorne have spoken out against image editing and refuse to have their pictures Photoshopped, the use of AI sidesteps such conversations entirely. Vogue's decision to include an AI-generated advert has caused a stir on social media, with one user on X writing: "Wow! As if the beauty expectations weren't unrealistic enough, here comes AI to make them impossible. Even models can't compete."Vanessa Longley, CEO of eating disorder charity Beat, tells the BBC the advert is "worrying"."If people are exposed to images of unrealistic bodies, it can affect their thoughts about their own body, and poor body image increases the risk of developing an eating disorder," she says. 'Exceptionally problematic' Adding to the issue is the lack of transparency - it is not a legal requirement to label AI-generated content in the UK. While Guess labelled its advert as AI-generated, the disclaimer is small and subtle. Readers may overlook it and, at a glance, the image appears entirely Bovell, a former model and now tech entrepreneur, wrote an article for Vogue five years ago about the risks of AI replacing tells the BBC that not labelling AI content clearly is "exceptionally problematic" because it could have a detrimental impact on people's mental health."Beauty standards are already being influenced by AI. There are young girls getting plastic surgery to look like a face in a filter – and now we see people who are entirely artificial," she says. Aside from the impact AI models could have on a consumer, especially if unlabelled, what about the impact of this technology on those working in the fashion industry?Sara Ziff is a former model and founder of Model Alliance, an organisation that aims to advance workers' rights in the fashion says Guess's AI campaign is "less about innovation and more about desperation and need to cut costs". More broadly, the former model thinks AI in the fashion industry is not inherently exploitative, but can often come at the expense of the people who bring it to life because there are many more staff involved in a photoshoot than just the model and the photographer. "AI can positively impact the industry, but there need to be meaningful protections for workers," she explains. 'Supplement not replace' Seraphinne Vallora rejects the notion that it is putting people out of work, and says its pioneering technology "is supplementary and not meant to replace models". "We're offering companies another choice in how they market a product," Petrescu pair add that they have created jobs with their company, and part of the process of creating AI models requires them to hire a real model and photographer to see how the product looks on a person in real its website lists one of the benefits of working with them as being cost-efficient because it "eliminates the need for expensive set-ups, MUA artists, venue rentals, stage setting, photographers, travel expenses, hiring models". Vogue has come under fire for including the advert in its print edition, with one person on X saying the fashion magazine had "lost credibility". Bovell says the magazine is "seen as the supreme court of the fashion industry", so allowing the AI advert to run means they are "in some way ruling it as acceptable".The BBC approached Vogue and Guess for comment. Vogue said it was an advert, not an editorial decision, but declined to respond further. So, what does the future of the modelling industry look like? Gonzalez and Petrescu believe that as their technology improves, they will be even more in demand by brands looking to do things differently. Bovell thinks there will be more AI-generated models in the future, but "we aren't headed to a future where every model is created by AI".She sees positives in the development of AI in the industry - predicting that anybody could "start to see ourselves as the fashion models" because we will be able to create a personal AI avatar to see how clothes look and she adds that we may get to the stage of "society opting out, and not being interested in AI models because it's so unattainable and we know it's not real".

Vogue readers furious after spotting 'disturbing' models in an ad in the prestigious magazine
Vogue readers furious after spotting 'disturbing' models in an ad in the prestigious magazine

Daily Mail​

time20 hours ago

  • Daily Mail​

Vogue readers furious after spotting 'disturbing' models in an ad in the prestigious magazine

It looks like fashion label Guess is not shying away from using artificial intelligence in its ad campaigns - after the brand ran a two-page spread in this month's August edition of Vogue that was 'produced' by an AI marketing company. The advertisements appeared about halfway through Vogue's August print issue, showing a woman with bouncy, long blonde hair modeling two different outfits on separate pages. The images were not part of Vogue editorial, but instead, presumably paid advertisements for the Guess brand that appeared in the famous fashion bible. In one ad, the model sat at a café table with a cup of coffee, wearing a light blue romper covered in mesh floral detailing, as well as a gold watch and necklace from the brand. The other photo depicted the same AI model in a black-and-white chevron print dress, carrying a matching Guess handbag in front of a 'shop' filled with hats in their window. In the fine print on the side of the ad, it read that the campaign was produced by 'Seraphinne Vallora on AI.' Seraphinne Vallora is an agency that designs 'editorial level AI-driven marketing campaigns and cinematic videos,' its campaigns featured not only in Vogue but also in Elle and Harper's Bazaar. On its website, London-based founders Valentina and Andreea stated that they wanted to use AI to brands' advantage. 'We want to harness the incredible power of AI to revolutionize marketing images. We realized that AI offered a cost-effective, hassle-free path to design brilliance,' the website reads. 'No more expensive travel or complicated arrangements, We wanted to make it all accessible, to companies of all sizes. 'An easy solution to market their companies without the stress and complications.' Daily Mail reached out to Guess for comment. But the advertisement didn't seem to slip past eagle-eyed fashion fans, as it went viral on X (formerly Twitter) on Thursday morning. Popular account Pop Crave posted a TikTok made by user @lala4an, which showed the ad. However, Pop Crave incorrectly claimed that Vogue was using the AI models - when it was in fact Guess. But even so, it looks like many fashion fans weren't happy with the choice, as they furiously responded to the Pop Crave post. 'This is kinda sad. There's so many people who would love to be on the magazine just for them to be giving these opportunities to AI…' one user wrote. Another agreed, 'That's disturbing. This is the direction AI should not be going in... wow.' 'AI is not even sparing the fashion industry,' someone else typed. One X user pointed out, 'Great. The new beauty standard will be, literally, unobtainable because it's not real.' Others, however, thought that it was a great sign for the future. 'The future is here. Takes less time and much cheaper to make,' someone shared. Another agreed, 'Well, it's cheaper.' The advertisement comes just one year after OpenAI and Vogue's publishing parent, Condé Nast, announced a partnership together, per BBC. The deal involved allowing ChatGPT and its search engine, SearchGPT, to display content from Vogue and its other publications like GQ. The deal was reported to be multi-year.

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