
Notre Dame is not among the highest top-10 spenders in college football
College football has made a huge evolution over the past few years with the adaptation of Name, Image and Likeness, with more teams opening up the pocketbooks for players, something that Notre Dame has been a bit reluctant to do.
Yes, many of the Irish players have NIL deals, and are getting paid a good amount to play in South Bend, but according to a survey done by On3's Pete Nakos (subscription required), Notre Dame is not near the top of the biggest spenders list in the sport. The highest was Texas, followed by Texas Tech (who has gotten more than a few commitment from players that previously wouldn't have considered them), Ohio State, Oregon and Texas A&M.
The Irish are on the list, but tied for No. 17, meaning they don't spend nearly as much as some of the other schools across the country. Multiple teams in the top-10 didn't even make the College Football Playoff last year, like Texas Tech, the Aggies, Miami, USC, Michigan and Auburn.
It goes to show you that Notre Dame isn't just throwing around NIL funds, they're recruiting players who they believe will utilize everything that the program has to offer, which is clearly more in future earnings than in the present.

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Subscribe to the Irish Breakdown YouTube channel Subscribe to the Irish Breakdown podcast on iTunes Follow me on Twitter: @TTrow5 Like and follow Irish Breakdown on Facebook Sign up for the FREE Irish Breakdown daily newsletter This story was originally reported by Athlon Sports on Jul 16, 2025, where it first appeared.


USA Today
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I brought my dad and my friends, and I was with Johnny Manziel watching the game in Texas A&M. After the game, they were like, 'Coach Freeman wants you to go to the locker room.' So I was in the locker room after the win, and it was amazing. And then Week 2, Northern Illinois happens, and I thought it was a program ended. I was like, this is going to be five more years of rebuilding. The whole year was incredible. But by the time the playoffs came around, we were filming Season 2 of 'Tires.' So we were just watching the games there, which is really fun. We had all our friends over to watch the Georgia game. The Georgia game, how nice was that? That first series on defense, oh my God, this is different, I'm used to them getting killed in this game, and they're faster. Then Penn State, that was the biggest win for me because I grew up in central Pennsylvania, where everyone's either Notre Dame or Penn State. 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I guess that's just how I was raised. That's how my dad was. That's how all my friends are because all my friends play football. I was just raised that way. My dad watched sports every day. And what else is there to do? I don't get it. We're watching sports.