vivo still leads the Indian smartphone market in the first half of 2025
Its shipments have grown 31% over Q2 2024. It's followed by Samsung with 6.2 million shipments and a 16% market share, representing a 2% year-over-year (YoY) growth. In third is Oppo with 5 million shipments, a 13% market share, and 24% growth.
Interestingly, the brands in fourth and fifth positions have both seen negative annual growth.
Xiaomi managed 5 million shipments in Q2 this year with a 13% market share, and it's down 25% YoY, while fifth-place Realme shipped 3.6 million units for a 9% market share, down 17% from the year-ago quarter.
The market overall grew 7% for a total of 39 million units shipped, up from 36.4 million in Q2 2024. The Indian smartphone market hasn't seen more shipments than in this Q2 since Q3 of last year, which is also the last time we saw any year-on-year growth.
Canalys Principal Analyst Sanyam Chaurasia says vivo's V50 series "gained traction in Tier 1 and Tier 2 cities via large-format retail and wedding-led campaigns, while the Y-series sustained momentum in smaller cities and semi-urban markets through deep distribution and promoter push". Meanwhile, "the T-series also scaled steadily online with a broadened portfolio".
Oppo's strong quarter was "buoyed by strong offline momentum from the A5 series and growing online traction via the K13". If you're wondering where Apple is - it was sixth, with the iPhone 16 family accounting for more than 55% of its shipments. Interestingly, the iPhone 16e has lost momentum post-launch, "as consumers questioned the value of its single-camera design and largely unrealized Apple Intelligence features". Canalys projects a small decline in shipments for the full year, "as structural demand challenges persist".
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