Nike warns Trump tariffs could cost it nearly $1 billion
27 June 2025 14:27
London (PA Media/dpa) Sportswear giant Nike has warned that US President Donald Trump's trade tariffs could cost it around an extra $1 billion.The group said it was taking action to offset the hit, having recently warned it would raise prices on some trainers and clothing in the US to counter rising tariffs. It currently makes around 16% of its footwear in China, which is then imported into the US, but is looking to reduce this to a "high single-digit range" by the end of the current financial year. Supply would be "reallocated to other countries around the world."Matt Friend, Nike's chief financial officer, said: "These tariffs represent a new and meaningful cost headwind." He said the cost impact would be about $1 billion if tariffs remain at current levels.Friend added: "We will optimise our sourcing mix and allocate production differently across countries to mitigate the new cost headwind into the United States, despite the current elevated tariffs for Chinese products imported into the United States. He also said the group was looking to "minimize the overall impact to the consumer," although it confirmed it would start pushing through price hikes in the US starting from the autumn.Corporate costs could also be cut under plans to offset the expected cost hit.The comments came as Nike reported its worst quarterly earnings in more than three years, although the out-turn was better than feared on Wall Street, helping its US-listed shares lift overnight on Thursday.Chief executive Elliott Hill, who returned from retirement last year to take the helm, is leading a turnaround at the group. He said the group's results showing a 12% drop in fourth quarter revenues to $11.1 billion were "not where we want them to be." "As we enter a new fiscal year, we are turning the page and the next step is aligning our teams to lead with sport through what we are calling the sport offence," he said.
Friend also said the sales decline "reflected the largest financial impact" of its revamp, adding "we expect the headwinds to moderate from here."
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