Zafin Introduces Transaction Enrichment to Unlock Loyalty Through Personalized Banking
Zafin's AI-powered transaction enrichment capability is fully integrated across its modular platform, advancing the company's mission to help banks modernize intelligently by decoupling product innovation from the core.
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Zafin's Transaction Enrichment is already in use at Commercial Bank International (CBI), a leading UAE bank, where it is supporting a more intuitive and personalized digital banking experience. By categorizing online transactions and providing convenient spending insights, the solution is helping to give CBI customers greater visibility into their spending habits and more control over their financial activity.
'Enhancing our transaction data has helped us deliver a clearer, more intuitive digital experience for our customers,' said Giovanni Gavino Everduin, Chief Strategy & Innovation Officer and Head of Ventures at CBI. 'It goes beyond transparency—it's about laying the foundation for deeper personalization and fostering a new kind of loyalty built on everyday behavior.'
'Transaction Enrichment is foundational to delivering true personalization in banking and is an integral part of a long-term strategy to improve customer relationships and personalized service,' said Charbel Safadi, CEO of Zafin. 'Our approach is more than just data enrichment. It enables banks to move beyond generic offers and engage and reward customers in ways that reflect their daily behaviors, financial goals and full relationship with the bank. '
Zafin's AI-powered transaction enrichment capability is fully integrated across its modular platform, advancing the company's mission to help banks modernize intelligently by decoupling product innovation from the core. Enriched insights connect directly to product, pricing, and loyalty strategies, enabling banks to lay the foundation for tailored offers, behavior-driven rewards, and more relevant customer experiences without adding complexity to existing systems.
Learn more about Transaction Enrichment.
About Zafin
Zafin is the strategic platform partner that banks trust to accelerate innovation, unlock sustainable growth, and deliver personalized customer value—without disrupting core systems. Headquartered in Vancouver, Canada, and serving banks across North America, EMEA, and Asia-Pacific, Zafin helps financial institutions modernize intelligently by decoupling product innovation from legacy infrastructure and orchestrating value across the banking lifecycle.
At the heart of Zafin is an AI-powered, modular platform purpose-built for banking. It enables banks to unify data, simplify product and pricing strategies, automate deal execution, and optimize customer relationships.
Zafin works with top-tier global institutions as well as regional and mid-market banks, delivering measurable outcomes including increased speed to market, reduced operational complexity, enhanced compliance, and stronger customer engagement.
To learn more, visit www.zafin.com, connect with us on LinkedIn, engage with our expert discussions on YouTube, or read our insights on the Zafin blog.
"Zafin" is a trademark of Zafin. Other product or service names mentioned herein may be trademarks of their respective companies.
About Commercial Bank International (CBI)
Commercial Bank International (CBI) is a leading UAE bank dedicated to empowering businesses and individuals through innovative, personalised, and growth-focused banking solutions.
Established in 1991 and headquartered in Dubai, CBI offers a diverse range of services, including corporate, retail, and Islamic banking solutions. Leveraging its innovative capabilities, CBI provides bespoke banking services to help clients achieve their ambitions. CBI is listed on the Abu Dhabi Securities Exchange (ADX) and is regulated by the Central Bank of the UAE and the Securities and Commodities Authority (SCA).
In recognition of its client-centric culture and dedication to driving innovation in the banking sector, CBI has received numerous awards, including CEO of the Year (Middle East Banking) and Most Innovative Bank of the Year at the Middle East Banking AI & Analytics Awards. The bank has also been honoured for outstanding innovation in technology and financial services, winning multiple Stevie Awards and the Gold Stevie Award for Innovation in Technology Development (Financial Services).
The bank is majority-owned by UAE shareholders, and its Board of Directors benefits from strong representation of UAE nationals.
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