Scooter Braun opens up about career choices; says he 'feels guilty' and talks about how it was working with 'a lot of young artists'

Time of India

11-06-2025

Scooter Braun
, who formerly worked in the entertainment industry as an artist manager, opened up about his career in the past few years. He cited that he felt 'guilty' while managing young artists and even touched on the subject of his and
Taylor Swift
's feud as well.
Scooter Braun opens up about being an artist manager
The former manager opened up about his profession managing artists in the past years during an interview with Diary of a CEO. Braun talked about how he had to work with a lot of fresh and young artists during his time and how "guilty" he felt doing so.
He also talked about how these young artists had to manage in the industry and had to go through the ordeal of 'being judged by the whole world at a very young age.'
'At this age, I feel a lot of guilt because I worked with so many young artists. I hadn't taken the time to look at myself or do the therapy myself until I was older, so I didn't understand at 25, 27, or 30 years old that they were coming from very unique backgrounds with their stuff with their own families and their childhoods, growing up this way and being seen by the whole world and being judged by the whole world at a very young age," he continued.
Braun on 'young stardom struggles'
Scooter, who has managed the likes of
Justin Bieber
,
Ariana Grande
, and Taylor Swift, detailed the concept of "young stardom." He shared how much pressure young people have to go through at a young age due to this and how when humans start worshipping other humans, it changes something in an individual.
'I think human beings are not made to be worshipped. I think we're made to serve, and I think that when we worship human beings, it changes something within us; it messes us up a little bit.
"That's not what we're built for, and I think it can be very confusing," he elaborated.
He also detailed how the experience of working at such a stage at a young age can also have a massive effect on an individual altogether. He stated, "I think being able to transcend the childhood of people cheering your name and everything else at that level and get to a place where the artists I've worked with are where they are in healthy relationships and with their families and still working through stuff but having a human experience, I think it's a testament to their strength, and I think that's part of it.
'
Braun also addressed his feud with Taylor Swift
Recently, Taylor Swift announced through her social media account that she has managed to strike a huge deal to ensure that all of her music is back in her ownership. This had been the ending of a long-standing feud between Swift and Braun when the latter purchased the record label she worked with.
Braun also opened up about the incident and shared his side of the story. He stated that 'When I bought Big Machine, I thought I was going to work with all the artists on Big Machine.
I thought it was going to be, like, an exciting thing. I knew that Taylor; she and I had only met three or four times, and one of the times it was years earlier, and it was a really great engagement. She invited me to a private party, and we respected each other.
We had a great engagement in between that time."
While recalling his reaction on finding out that Swift called his owning her catalog her "worst nightmare." He shared during the interview that 'I was just shocked."
'It's been five or six years; I don't need to go back into it, but what I can tell you is everything in life is a gift. Having that experience allows me to have empathy for the people I worked with, to whom I would always say, 'Yeah, I understand,' but I never knew what it was like to be on the global stage like that. "I never knew what criticism felt like," the former manager stated.