
ZEEL's ad revenue declines by 16.7% in Q1FY26
(
ZEEL
) has reported a 21.19 per cent year-on-year (YoY) increase in its
net profit
for the quarter ending June 30, 2025, reaching INR 143.7 crore, up from INR 118.1 crore in the corresponding period last year.
Despite the surge in profit, the media conglomerate experienced a significant decline across key revenue streams.
Advertising revenue
fell by 16.77 per cent to INR 758.5 crore for the quarter, compared to INR 911.3 crore in the quarter ended June 30, 2024.
The company attributed that domestic advertising revenue declined for the quarter due to extended sports calendar, and slowdown in
FMCG spending
. 'The domestic advertising environment continues to be a soft, healthy monsoon and festive pick-up augurs well for the near future,' said the company.
Subscription revenue
also saw a marginal dip of 0.56 per cent, settling at INR 981.7 crore against INR 987.2 crore in the prior year. Other sales and services witnessed a substantial decline of 63.53 per cent, decreasing to INR 84.6 crore from INR 232 crore. 'Increase in digital subscription revenue was offset by decline in linear subscription revenue due to fall in PayTV subscribers. And other sales and services declined due to lower theatrical and syndication revenue,' informed Zee.
Consequently, total income for the quarter declined by 13.94 per cent, standing at INR 1,849.8 crore compared to INR 2,149.5 crore a year ago.
The company's
operational expenses
declined by 17.5 per cent to INR 971.0 crore from INR 1,177 crore. Employee benefits expense also saw a modest decline of 2.52 per cent, amounting to INR 220.1 crore against INR 225.8 crore. Furthermore, advertisement and publicity expenses decreased by 4.97 per cent, from INR 289.6 crore to INR 275.2 crore.

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