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NHM launches ‘stop diarrhoea' campaign

NHM launches ‘stop diarrhoea' campaign

Time of India7 days ago
Lucknow: To keep diarrhoea — the leading cause of death among children under five — at bay, especially in the rainy season, the National Health Mission (NHM) rolled out the 'stop diarrhoea' campaign on Thursday.
Aimed at raising awareness about diarrhoea, the campaign began with mission director, NHM Dr Pinky Jowel flagging off a promotional vehicle from the urban community health centre, Indira Nagar. She also launched an ORS/zinc corner and a signature campaign. She encouraged everyone to come forward by planting a tree. "This promotional vehicle, equipped with posters/banners and audio/video messages about prevention, causes, treatment and prevention of diarrhoea, will travel to various areas of the capital to raise public awareness about diarrhoea," said CMO, Lucknow, Dr NB Singh.
To note, if a child experiences diarrhoea three or more times a day they should be given an ORS solution immediately to prevent dehydration and electrolyte imbalance along with contacting the nearest health centre. Experts also emphasised the importance of zinc tablets, which should be administered to the child along with ORS.
"While ORS helps to rehydrate the body, zinc reduces the duration of diarrhoea and strengthens the child's immunity. It is also crucial to continue breastfeeding during diarrhoea, as mother's milk provides nutrition and strength to the child," said GM child health, NHM Dr Milind Vardhan.
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