Realme appoints Vicky Kaushal as its new smartphone ambassador
Vicky Kaushal
as its new smartphone ambassador.
This marks a significant moment as the brand continues to strengthen its identity and deepen its connection with young consumers through its core philosophy, 'Make it real'.
The campaign 'Live for real' featuring Kaushal will lead the rollout, combining powerful storytelling with star presence and category-defining innovation.
As a brand deeply rooted in youth culture, Realme has consistently resonated with young India — known for its stylish design, cutting-edge technology, and a voice that speaks their language. Kaushal, with his relatable personality and strong fan base among Gen Z and millennials, perfectly embodies this spirit, the company stated in a press release.
Kaushal's journey from theatre to mainstream cinema, built on powerful performances and a strong connection with audiences, mirrors realme's values of boldness, authenticity and staying rooted.
As the new face of realme, Kaushal will feature in key smartphone campaigns starting with the launch of the
Realme 15 Series
, a product lineup designed for young, socially active users who want performance with personality. The Realme 15 Series introduces next-gen AI features, enhanced imaging and a refreshed design made for a generation that lives online and expresses through visuals.
Kaushal said, 'I'm proud to join a brand that understands the ambitions of India's youth and empowers them to push boundaries. Together, we want to inspire a generation to live boldly, stay real and make every moment count.'
Francis Wong, chief marketing officer, Realme India, 'We are proud to welcome Kaushal as the smartphone ambassador for realme. His story and persona reflect everything we stand for — confidence, relatability and originality. This partnership marks an exciting step forward in building Realme's emotional and cultural connection with its audience.'
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