Golden Reel Awards: MPSE bans generative A.I. sound from awards eligibility to ‘keep artists at the forefront'
In a press release issued Thursday, MPSE president David Barber stated, "It is an enormous question to ask: how much of our humanity are we willing to give away to technology, especially in the arts? The time to ponder that question, set up boundaries, and guide how A.I. is assimilated into our workflow and lives was yesterday. The dam of A.I. has broken, and the waters are upon us. Choosing what we embrace as award-worthy filmmaking is a way of diverting those waters while we grapple with this exponential change. As A.I. technology infiltrates and permeates our industry, rules and accepted practices for its use need to emerge that keep artists at the forefront."
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The press release further stated:
MPSE has always promoted and will continue to value the human endeavor of artistic creation. Our Golden Reel Award honors people who utilize their skills and artistry to push the boundaries of storytelling through sound. We support and prize technological advances that assist artists in their creations. However, standards for the legal and ethical use of Generative A.I. have yet to be established and are far from being accepted broadly. What we choose to promote as award-worthy points to how much we value the human endeavor of artistic creation.
Because of these concerns and our organization's mission to uphold and celebrate the creative human endeavor of sound and music editorial, sound design, and Foley artistry, the MPSE will not be accepting projects for awards consideration where Generative A.I. is used to create elements for the final soundtrack. Golden Reel Award qualification rules are being updated and will be published on our website soon.
As the industry evolves to adopt tools and techniques, current or yet to be developed, our board of directors and A.I. committee are poised to evolve our stance on this issue, ensuring we adhere to our mission. We remain open to what the technological future may bring in support of the humans working in the craft of sound editorial.
The 73rd Annual Golden Reel Awards will be held on Sunday, March 8, 2026, in Los Angeles.
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A snuggle puppy stuffed toy for pups who suffer from separation anxiety and need a hint of extra attention. Be still my heart, but this stuffed animal is designed with a heart that beats to make them feel less alone. And I'm sorry but now I can't stop crying. A hanging tug rope that's retractable and can be hung from any tree in your yard, i.e., any tug-of-war obsessed pup will no longer be scratching at your shins when you're in the middle of a work-from-home call on your backyard patio. Promising review: "I have a 4-month-old terrier mix that is obsessed with tug of war. This is set up on our tree, and she loves it! Makes us laugh every time she plays." —JenniferGet it from Amazon for $19.39+ (clip the coupon on the product page to save 10%; available in three sizes/styles). A giggle ball that emits a bunch of different sounds to keep 'em curious and entertained. (Important: the sounds are pretty subtle and won't annoy you.) Promising review: "This is such a funny toy. 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