
How Highmark Blue Shield delivers pharmacy value for clients, members
At Highmark, more than a third of our overall health care spend is now allocated to pharmacy costs. And, of that pharmacy-related spend, about half of it is on specialty medications that typically treat chronic, complex health conditions associated with high costs. To best serve our clients and members, we have forged partnerships and launched innovative programs that boost prescription drug affordability and adherence. And we also follow the real-world evidence of how effective a medication is to ensure we're delivering value.
Specialty pharmacy innovation
Highmark is working with a healthcare technology company, Free Market Health, to provide streamlined access to prescription drugs for Highmark members with complex health conditions, from specialty pharmacies equipped to provide high-quality care management.
We're utilizing Free Market Health's platform, which matches specialty medication referrals and pharmacies in real time while balancing the cost and value of care. Patients are benefitting, with a reduction in drug abandonment and a reduction in claims costs for medications, benefiting members and group customers.
We also leverage the Free Market Health platform to incentivize specialty pharmacies serving some of our most medically complex members to administer social determinants of health assessments and identify individuals facing additional challenges. Identified members are referred to a Highmark social worker to address their Social Determinates of Health (SDOH) concerns.
Lowering generic drug costs
We have seen more essential generic outpatient medications become scarce or expensive in recent years, creating barriers to better health. These shortages and price spikes create additional stress and financial strain for consumers. When it became time to develop a national response, Highmark stepped up and has continued to play an important role in CivicaScript, a new non-profit drug company dedicated to bringing quality and affordable outpatient generic medications to market.
Highmark members are saving money on their generic oral oncology medication prescriptions through Highmark's leading role in CivicaScript. Members taking abiraterone acetate, which is used to treat prostate cancer, are saving an average of $90 per month in out-of-pocket expenses for the medication through Highmark's role with CivicaScript and a select specialty pharmacies.
Highmark members, group customers and the plan have collectively saved over $6 million since the lower-cost version of abiraterone acetate first became available in September of 2023.
The portfolio of lower-cost medications available through CivicaScript will continue to expand, with a focus on generic outpatient drugs that treat specialty and other chronic health conditions such as cancer and neurological disorders.
We're also part of an initiative to dramatically lower out-of-pocket costs for insulin with CivicaRx. CivicaRx will manufacture and distribute insulins at significantly lower prices than insulins currently on the market, providing value to both insured and uninsured patients nationwide.
Does the drug work?
We are also working with fellow leading Blue Cross Blue Shield plans to curb rising prescription drug costs by improving transparency in the drug value chain, tracking the clinical and cost-effectiveness of medications, and forming innovative partnerships with manufacturers and other stakeholders.
If people take prescription medication, we want it to be safe and effective. The real-world evidence that we receive on the effectiveness of prescription drugs helps us to ensure that we are providing value to our clients and members.
There's no panacea for rising prescription drug costs, but Highmark will continue to put members and clients first through innovation, partnerships and real-world evidence.
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Dominion Post
2 days ago
- Dominion Post
UPMC cuts ribbon on WV GoHealth Urgent Cares
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UPMC said its new UPMC-GoHealth partnership 'creates a digital and physical front door to connect patients to care within the robust network of trusted UPMC physicians and specialists. It also brings more ambulatory services, such as primary care, women's health, orthopedics and radiology, closer to communities that need them.' UPMC-GoHealth Urgent Care centers provide care for non-life-threatening acute conditions, including flu, fever, earaches, insect bites, sprains, simple fractures, cuts requiring stitches and more for patients ages 6 months and older, UPMC said. The centers will accept most major insurance, including UPMC Health Plan, Highmark, Geisinger, Medicare and Medicaid, and provide self-pay options. In Pennsylvania, the UPMC-GoHealth Urgent Care network incorporates former MedExpress, UPMC Urgent Care and UPMC Express Care locations. 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We asked Vandalia and WVU Medicine their thoughts on UPMC expanding into West Virginia. David Goldberg, president and CEO of Vandalia Health-Northern Region, and executive vice president of Vandalia Health, said, 'We welcome UPMC Go-Health to the community. MedExpress has had a longstanding and positive presence in our region, faithfully serving our friends and neighbors. We look forward to continuing a collaborative relationship to ensure patients have timely access to care, including our Vandalia Health specialists, and a choice of providers.' WVU Medicine confined its comments to the Waynesburg ribbon-cutting, with a spokesperson saying, 'Since opening a WVU Medicine Urgent Care location adjacent to our Waynesburg clinic several weeks ago, our providers have been seeing dozens of patients every day. We're honored to serve the community with this additional service in Greene County.' MedExpress originated in Morgantown in 2001. Optum, a United Health Group subsidiary, bought MedExpress in 2015. By then, it had expanded to 141 centers in 11 states. The UPMC-GoHealth partnership announced plans to acquire the MedExpress locations in Pennsylvania, West Virginia and Virginia last October. The Dominion Post reported in August 2023 that MedExpress was eliminating all of its registered nursing positions at all of its medical centers. We asked UPMC it it would be employing registered nurses at its UPMC-GoHealth Urgent Care centers, and Reasbeck said no. However he said, 'UPMC-GoHealth Urgent Care has retained existing staff and is hiring more.' UPMC operates more than 40 hospitals and 800 outpatient sites in Pennsylvania, New York, and Maryland, as well as overseas. UPMC Insurance Services covers more than 4 million members. GoHealth said it partners with health systems to simplify and improve the way patients access high-quality healthcare for non-life-threatening conditions. Its on-demand care platform serves 12 health system partners across 16 states at approximately 400 co-branded neighborhood centers. Todd Latz, CEO of GoHealth, said, 'Today's health care consumers expect frictionless, high-quality health care that fits their lives – care that is convenient, personal and connected. By combining our on-demand care, operational expertise and experience, both in-center and virtually, with the long tradition of UPMC clinical excellence and deep understanding of the local health care landscape, we will make easy access to high-quality care a reality for many more people.'


Business Journals
17-07-2025
- Business Journals
Highmark Blue Shield enables digital front door for members with My Highmark app
Roughly two years from its initial launch, Highmark's My Highmark app has proven to be a popular digital front door to the insurer's services. 'If you think about what a typical health insurance experience might have been a couple of years ago, most people had to navigate lots of different apps and websites,' said Stacy Byers, senior vice president of experience, design and digital for Highmark Health. 'You might go to one place for just your insurance transactions. You might go to another place for your wellness program. You might go to another place to access virtual care. It was very fragmented with lots of login IDs and passwords to remember.' My Highmark consolidated all of that, creating a single point of contact for accessing all of Highmark's care and benefits resources. So far, more than 1.3 million users have signed onto the platform. High-tech collaboration Byers and her team were instrumental in Highmark's launch of My Highmark as its digital front door. They partnered with the Ontario-based health care technology company League, Google Cloud, and Highmark Health subsidiary, enGen, to create the app. Their goal: eliminate the need for customers to use multiple platforms to navigate their benefits while delivering a more personalized health care journey. The project required extensive cross-functional collaboration across product, digital product, design, sales, marketing, operations, technology and data. Still, the project moved quickly. It kicked off in May 2022, and the first version was available to Highmark employees and a small segment of members in January 2023. Throughout 2023, the team worked to add capabilities and members to the platform. Now, My Highmark is available to Highmark's commercial, Affordable Care Act, and Medicare Advantage members. Highmark continues to enhance the app and roll out significant updates. This summer, members will have access to a new provider directory with a smoother interface and improved data. 'We've done a massive data clean up, so when you look up a doctor, you can easily find their phone number and see if they're accepting new patients,' Byers said. What's inside My Highmark The My Highmark experience was built using human-centered design, a philosophy that Highmark adopted 15 years ago. This approach begins with understanding user problems and designing thoughtful solutions tailored to real-world needs. 'It is about understanding the problem and then designing the solution for the humans that are going to use a particular service,' Byers said. 'And it's not just for designers. It can actually help business people prioritize what it is that they're going to go do because they might understand that a certain feature is more helpful to their users than another feature.' Byers and her team started with the most common needs members have: find a doctor, check their claim status, understand their benefits and get customer support. Each of those functions is easy to access in My Highmark. Plus, the app's chatbot is programmed to address hundreds of issues. Then, if it isn't able to address a user's question, it seamlessly passes them onto a live customer service agent. Then, they added direct access to Highmark's many virtual care services. For example, members can set up and complete a virtual primary care visit directly through the app. They also can access its mental and behavioral health platform Mental Well-Being Powered by Spring Health and its virtual care platforms Virtual Pelvic Health, Bloom by Sword and Virtual Joint Health, Thrive by Sword. Benefits to employers Highmark's digital transformation isn't just about convenience; it's about improving health outcomes and reducing medical costs. The integration of diverse health benefits into a single platform creates a seamless, engaging experience that encourages preventative care and proactive health management. 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Dominion Post
12-06-2025
- Dominion Post
Mon Commission grappling with soaring insurance costs
MORGANTOWN — 'This is just not sustainable.' Monongalia County Commissioner Tom Bloom lamented that the annual increases in the cost of group employee health insurance is on a trajectory that will consume an untenable percentage of the county's overall budget in the near future without intervention. On Wednesday, the commission approved a proposal from Highmark Blue Cross/Blue Shield that comes with a 20.48% cost increase to the county when it takes effect Aug. 1. All told, the percentage increase absorbed by the county will total just over $1 million. Commissioner Sean Sikora explained that the final agreed-upon number was actually negotiated down significantly from Highmark's opening offer, which would have kept everything unchanged from the current plan — except the cost, which would have jumped 34.8%. In order to bring the percentage down, the commission agreed to raise employee deductibles from $6,000 single/$12,000 family to $7,000/$14,000. That disclosure was followed by a commitment from the commission to cover all employee deductibles at a potential maximum cost of $900,000. There will be a change on the employee end. Co-insurance — the percentage of a medical bill the patient pays after meeting the deductible — will increase from 10% to 20%. 'Really, that's the only negative impact to the employees,' Sikora said. 'There's two positive impacts. One, they're not getting a premium increase when there is one — a significant one. Two, they're not having to pay any deductible, which previously they had to pay $750 or $1,500.' Sikora explained that the county, like many other public and private entities, is facing what's known as the 'group plan dilemma' in which costs rise higher and higher while the level of satisfaction – either from employees, employers or both – falls. Embedded within the group plan concept is the inevitability that a small number of individuals will push costs up for everyone. It was explained that the offer Highmark first presented to the county was predicated on the fact that the company paid out 23% more than it collected in premiums in the current cycle. 'The problem we're dealing with is our experience in claims is what's driving our cost. There's nothing we can do about that. It's really just what they call in the industry the 'group dilemma.' Having these group plans, if we put it out to bid or we ask for a new proposal, we're paying for our experience. All that information is known and all that information is out there. We have a small portion of our participants that account for nearly 50% or 60% of all our claims, and those aren't going away.' While the commission opted to move forward with the Blue Cross/Blue Shield proposal, the insurance discussion isn't over. The body recently heard a pitch regarding ICHRA, or Individual Coverage Health Reimbursement Arrangement, through which employees would work with a consultant to select their own health plan options from various insurance carriers and the commission would reimburse employees tax-free for premium costs up to a defined amount. As it stands, the commission is looking at an overall insurance spend of approximately $6 million in a $43.6 million budget. That's up from about $4.9 million. Based on recent history, there's no indication the county won't be back in this position a year from now. 'And that's just not realistic. That's not acceptable. We have to look at other options,' Bloom said.