Roku (ROKU) Surges 10.43% on Amazon Deal
Roku Inc. grew its share prices by 10.43 percent on Monday to close at $82.17 apiece after clinching a major exclusive advertisement deal with Amazon Ads.
In a statement on Monday, Roku, Inc. (NASDAQ:ROKU) said that it partnered with Amazon Ads to offer the largest authenticated Connected TVs (CTV) platform that would give advertisers access to more than 80 percent of households, or 80 million users connected with CTVs.
Under the partnership, Amazon's demand-side platform would make Roku the primary platform for addressable CTV ad buying, and enable advertisers to run campaigns across major streaming services such as The Roku Channel, Prime Video, as well as other leading CTV streaming services on Roku and Fire TV operating systems.
They will also be able to run campaigns across Disney, FOX Corporation, Paramount, Tubi, and Warner Bros Discovery, among others.
A large movie theatre filled with people enjoying a film streaming on a smart TV.
According to the two firms, early tests of the integration propelled advertisers' reach by 40 percent in terms of unique viewers.
While we acknowledge the potential of ROKU as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.
READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.
Disclosure: None. This article is originally published at Insider Monkey.
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