
Parker: Creative agency continues to Strut its stuff after 25 years
Article content
Strut kept its long-standing accounts and has acquired some amazing new local and international clients.
Article content
Founded by Aaron Salus and Natalie Selinger out of Selinger's spare bedroom, the company is celebrating its 25 th anniversary next month.
Article content
Article content
It grew, and although taking bigger space above Café Beano in Kipling Square — and for many years in the office building at the corner of 17 th Avenue and 2 nd Street S.E. — during the pandemic its staff got used to working remotely. Today, it conducts its business virtually, with half of the staff of 13 in Calgary and the rest in Toronto, Ottawa, Edmonton, Canmore and the Okanagan.
Article content
Article content
Selinger left to raise a family and Salus has been joined by partner and creative strategist Russ Bugera in achieving Strut's success in its three main areas of brand, campaigns and digital platforms.
Article content
Among its newer clients, Salus is proud of the work Strut has done in the not-for-profit world for the Canadian Centre on Substance Use and Addiction (CCSA). Strut was charged with communicating the findings of its scientific studies to help people understand the risks of alcohol abuse. It produced a campaign in newspapers, transit and digital to direct people to the CCSA website, resulting in huge numbers responding to its overarching goal of improving the wellness for people experiencing the harms of substance use.
Article content
Article content
'Drink less — live more' was Strut's advice.
Article content
CCSA is based in Ottawa, and Salus says it contacted Strut after admiring the good work it has done for Canadian Geographic over the past 16 years.
Article content
The Calgary company has completed some remarkably good projects for Canadian Geographic, most recently in rebuilding its online magazine experience, including an interactive map and feature photography articles, and a collection of powerful tools facilitating searching through decades of content. It brings it to life in ways not possible in the print issues of the 96-year-old magazine, while increasing reader engagement, subscription, donations and advertising.
Article content
Other notable campaigns for Canadian Geographic include Live Net Zero, helping Canadians reduce household carbon emissions; sharing the stories of Indigenous peoples with online and app resources for the Indigenous Peoples Atlas of Canada; and 10,000 Changes, championing Canada's commitment to rethink plastic.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Toronto Star
9 hours ago
- Toronto Star
Is Toronto's real estate market crashing? Home prices will keep dropping, experts say — but it won't feel like any crash we've had before
For the first time in more than 30 years Canadians are facing a shocking truth: home prices don't go up forever. Toronto's real estate market is facing its sharpest decline since the 1990s, something the boomer generation might remember well, but subsequent generations not so much.


Toronto Star
10 hours ago
- Toronto Star
There is a way to increase housing supply. Does Gregor Robertson have the will?
Gregor Robertson has a task before him that must seem impossible: simultaneously double housing starts while ensuring that those newly built homes are affordable to the middle class. And if that weren't enough, the federal housing minister also has to convince Canadians that families will be able to purchase those homes and that investors will not gobble them all up. The only path to increasing the housing supply and lowering prices is to reduce costs associated with construction, including the cost of land. The government can continue to make federal land available for homebuilding, but it should also ensure that existing land is used as efficiently as possible. Through the Housing Accelerator Fund, the federal government has signed agreements with municipalities to implement policies that legalize density, such as those pertaining to the construction of multiplexes. Future infrastructure and housing deals must go further to allow as-of-right construction, and the federal government should actually enforce the deals it has signed; it can't afford to pay Toronto $30 million to legalize sixplexes citywide only for the city not to live up to its obligation.


Global News
19 hours ago
- Global News
Another hit to the Canadian wallet, US tariffs loom over consumers
See more sharing options Send this page to someone via email Share this item on Twitter Share this item via WhatsApp Share this item on Facebook Canadians could soon see higher prices on everyday goods, from trading cards to cars, as new tariffs from the United States loom. Set to potentially go live on Aug. 1, these tariffs and counter-tariffs would mean added costs for businesses. Get daily National news Get the day's top news, political, economic, and current affairs headlines, delivered to your inbox once a day. Sign up for daily National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy Local businesses A Muse N Games is already experiencing price hikes. Some of their items like trading cards are seeing a 25-per cent increase in cost. The Canadian Federation of Independent Businesses (CFIB) says that companies are now struggling to expand due to higher costs and low customer demand. Canadians are already facing rising expenses for groceries and housing. Mitchell Etkin of Match Auto says that people are moving away from brand new vehicles due to tighter budgets. For the whole story, watch the video above.