Lady Zamar redefines herself with bold new sound and season of growth
In the ever-evolving landscape of South African music, Lady Zamar emerges anew, with a fresh sound and a renewed sense of purpose. Her latest single, Russian Roulette, marks the beginning of what she calls her ''Summer Era''— a season of rebirth, celebration and unfiltered storytelling.
'You know how spring is the rebirth of the season? Summer is the height of that rebirth where we start to celebrate,' she explains.
'So this upcoming project is a celebration for me. A celebration of life, a celebration of artistry, a celebration of the African continent.'
This new chapter is more than a sonic shift; it's a personal evolution, she shares. After years of navigating the complexities of fame, Lady Zamar is reclaiming her narrative.
'There's been a lot of conversation about me that has never been driven by me,' she reflects, adding that she is ready to reclaim her story. 'I've just been an unwilling participant who has also watched from the sidelines.'
Reflecting on Russian Roulette, Lady Zamar says the song represents a turning point not just in her music but in her life.
Here, Lady Zamar takes the reins, crafting a song that serves as both a prelude to this new era and a promise. 'The song is like a primer when you are wearing makeup; you first have to prime your skin and then jump into the foundation," she analogises. 'Russian Roulette is the most important piece of this upcoming puzzle. It allows me to take my people with me on this journey.'
The track delves into the emotional gamble that many of us are willing to take. Even in romance.
Though emotional, the song is also upbeat and summery — deliberately so. 'I wanted something that feels good, that people can dance to, but still hits emotionally. That's what summer is to me — celebration mixed with a little chaos,' she adds with a laugh.
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