McDonald's Brings Back Beloved Menu Item After Nearly a Decade
The fast-food giant dropped a cryptic teaser on its Instagram account this week: 'snack wraps 0x.14.2025', and fans wasted no time jumping into detective mode. The running theory? They're hoping that means there's going to be a May 14th launch. But so far, McDonald's is keeping it vague.
Originally launched in 2006, the Snack Wrap was a go-to for years before being quietly pulled from stores in 2016. The official reason was that it took too long to make, causing lines to get backed up.
But the public never got over the fact that it was removed from the menu. Snack Wrap fans kept the dream alive with petitions, TikToks, and constant requests on every McDonald's post that didn't involve fries or McNuggets. The item made a brief return in 2020 at select locations, but it was temporary.
Now, it looks like the wraps are finally heading back to the national menu (though not without some buildup).
The original version featured a crispy or grilled chicken strip, lettuce, shredded cheese, and ranch or honey mustard sauce, all wrapped in a soft tortilla. It was simple, stackable, and, for many, sorely missed.
The potential comeback comes as McDonald's continues to double down on chicken. CEO Chris Kempczinski recently told investors the company sees 'significant opportunity' in its chicken portfolio and aims to capture more market share by 2026. 'This year, there is incredible energy for the return of Snack Wraps in the U.S.,' he said.
No surprise there. With brands like Chick-fil-A and Raising Cane's dominating the chicken space, McDonald's wants back in the conversation, and Snack Wraps might be its ticket.
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