Presight's AI-driven data lake to enhance collaboration across UAE media ecosystem
SARA ALZAABI (ABU DHABI)Presight, a new-age G42 company, is leveraging the power of artificial intelligence to bolster the UAE's media ecosystem in its latest project with the National Media Office (NMO).
Speaking to Aletihad at the Make it in the Emirates forum, Dr Adel Alsharji, Chief Operating Officer for Presight, explained how the upcoming AI-driven data lake will serve the media industry. 'It is like a central room where we gather information—news, videos, social media—and run analytics to produce actionable insights,' Alsharji said.'This helps unify national messaging and enables real-time assessment of how effectively local media is reaching the public.'Billions of media data points are expected to be processed on a daily basis, according to a previous report about the launch. The initiative will support 'secure collaboration across the entire UAE media and government ecosystem in a previously unparalleled manner', it added.Through this AI system, the government will be able to 'adapt quickly based on feedback and performance metrics', Alsharji said.
AI Leader with UAE RootsPresight, a G42 new-age company, has been positioning itself as a global AI leader with strong UAE roots. 'We build most of our technologies in-house, tailor-made for our clients here and abroad. It's built in the Emirates, by the hands of Emiratis and non-Emiratis alike,' Alsharji said.Covering a wide range of verticals — from smart cities to energy, financial services, education, and public services — Presight creates some 'exciting technologies related to AI', Alsharji said.'Some of the main products that we have are Presight Vitruvian, Presight Synergy, and Presight Datahub.'Among the major trends in the UAE is agentic AI or 'intelligent agents that can take over daily tasks in HR, finance, procurement, and more', he explained.'We train them to do the work humans typically do, but faster and more efficiently.'
Worldwide OperationsPresight was established to 'export UAE technology to the world', Alsharji said. As the company expands its global footprint, it ensures its strategies are aligned with the country's vision. The tech firm maintains presence in 14 countries, including Jordan, Kazakhstan, Azerbaijan, Togo, and soon, Albania.
'We are expanding. KSA, the US, Latin America—they are all in our pipeline. We are also deep-diving into energy, fintech, and smart cities. We're constantly improving, offering better products and solutions to meet evolving market needs,' Alsharji said.
Source: Aletihad - Abu Dhabi
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