These 8 drugstore shampoos we tested are sneaky good and budget-friendly
In the heyday of the beauty aisle, brands like Pantene and Herbal Essences reigned supreme. They still do, in many ways, as drugstore shampoos are making a comeback.
After using my sudsy shampoo until the very last drop in middle school, I'd head over to my local beauty supply store with my mom and gaze over the assembly line of pump-dispensing bottles for my next hair wash day. I'd always opt for one that smacked on 'moisturizing' or 'frizz' on the label, testing and trying new formulations to see if they worked for my hair type.
Fast forward years later, and I do this for a living — and this guide is all about the best drugstore shampoos I've tested.
Listen, I love a luxury bottle of Kérastase, Oribe or Redken just as much as the next person, but these high-end brands aren't for everyone, especially if you want to keep you wallet in check. Drugstore shampoos kind of lost their glossy appeal with the movement of clean beauty that's been taking consumers' shopping habits by storm. Though that's not to say that all drugstore shampoos won't offer up a good hair day.
In recent years, sulfate-free shampoos have been all the rage for cleansing your scalp and locks for ditching silicones in their ingredient lists. While this class of shampoos offers a gentle cleanse, the resurrection of drugstore shampoos is much ado social media influencers sharing their allegiance to drugstore labels over professional brands for their hair looking photo-ready.
It's important to know that drugstore shampoos continue to evolve and are more focused than ever on ingredients. Many formulations are, in fact, sulfate-free to serve those who prefer a gentle cleanse. Others contain skin-nourishing ingredients that help with moisture, like hyaluronic acid. Some even include biotin for hair growth. Essentially, the world is your oyster when it comes to picking out a new shampoo, and this guide focuses on the very best options I put to the test.
Ahead, the following shampoo reviews prove that drugstore shampoos are continuing to have a moment. In fact, it never should have escaped us.
Amazon
Pros: Left my hair feeling the most natural, soft and virtually frizz-free
Offers a gentle cleanse
Unbelievably silky feel Cons: It may irritate extremely sensitive scalps as it's not fragrance-free
In my foray back to drugstore shampoos, this was one of the first formulations I added to my shower routine. The L'Oreal Paris EverPure Sulfate-Free Moisture Shampoo is truly a gem, offering my hair a gentle cleanse, ample moisture without weighing down my hair and a fullness like no other.
Victoria Giardina
Even when rinsing out my hair in the shower, the softness factor is something I notice almost instantly. The happy medium of this shampoo, balancing my hair's moisture and allowing it to feel soft and silky, is unmatched. Its scent is akin to luxury salon brands, but you're receiving both the shampoo and conditioner for less than $15. I won't get over that, truly.
Formulated without sulfates, parabens, added phthalates and dyes, it's a science-backed formulation that makes my hair looking well-styled but not too structured. It creates the perfect base for curling my hair after if I wish, but I find myself skipping my hair straightener since the shampoo leaves my naturally frizzy and somewhat dry hair tame and looking great.
Amazon includes both the shampoo and conditioner as a set.
Size: 8.5 fluid ounces | Key ingredients: Glycerin, Rosemary Botanicals | Scent: Bergamot, Cedarwood, Musk
Best Clarifying: Odele Clarifying Shampoo
Ulta Beauty
Pros: Excellent value, given price and bottle size
Gently cleanses the scalp
Feels luxurious and great for dry hair Cons: Not designed to be used as regularly as more traditional (not clarifying) shampoos, though not a dealbreaker
Odele Clarifying Shampoo holds a gentle yet effective formulation that never strips my hair or makes it 'too detoxed' and squeaky clean. Unlike many clarifying shampoos that can strip hair of essential moisture and natural oils, Odele's shampoo uses natural ingredients like rice protein to ensure that your scalp and hair remain nourished even after deep cleansing.
This balanced approach helps remove buildup from all of the styling products I use (a huge checkmark in this shampoo's favor, let me tell you), without compromising the health of my hair. The end result is always refreshingly healthy, but not brittle.
'A clarifying shampoo is a cleansing detoxifier to remove oil, dirt and product buildup,' Amy Abramite, hairstylist, salon educator and creative director at Maxine Ltd. in Chicago, told Post Wanted. 'The suds should lather well and contain a natural ingredient like apple cider vinegar to deep clean the scalp and hair.'
Its commitment to clean, cruelty-free beauty at an affordable price point makes it a standout shampoo that I keep coming back to. Free from harsh sulfates, parabens and phthalates, the shampoo caters to individuals seeking a non-toxic hair care routine.
Additionally, its pleasing scent and luxurious lather aren't characteristics to skip over. I find my hair feeling well-cleansed, fresh and invigorated. If I were blindfolded and had no idea what shampoo I was using, I'd think this would be a $50 bottle. Using its formula creates a spa-like experience, making it a pleasure to use, all while reaping the benefits of its primary function: to clarify the scalp.
Size: 13 fluid ounces | Key ingredients: Rice Protein, Citric Acid | Scent: Ylang Ylang, Oakmoss, Cucumber
Best for Fine Hair: Raw Sugar The Grow Pro Vegan Biotin Shampoo
Raw Sugar
Pros: Best value
Smells amazing
Helps nourish the hair Cons: Not the best for frizz, but not a dealbreaker
I've been a huge fan of Raw Sugar from the jump. The entire suite of products, from its Vinegar Hair Rinse ($12) to its Simply Straight Straightening Serum ($12) is absolutely phenomenal and worth every penny. I call it 'the amika of drugstore': it's effective and smells unbelievably salon-esque.
Raw Sugar's The Grow Pro Vegan Biotin Shampoo is an exceptional choice for those with fine hair, as it's specifically formulated to nourish and strengthen delicate strands. One of the key ingredients, biotin, is well-known for its ability to promote hair growth and improve the thickness of fine hair, though, candidly, more testing on the ingredient has to be conducted. Whenever I use this shampoo, I notice how t works to strengthen each strand from root to tip, helping to reduce breakage and give my hair a fuller, healthier appearance.
Victoria Giardina
Additionally, its blend of nourishing ingredients like zinc and botanicals ensures that the finer parts of my hair receive the hydration it needs without feeling weighed down or greasy, which is approved by Abramite.
'A good shampoo for fine hair should gently cleanse and not weigh hair down,' Abramite explained. 'Aloe vera will balance cleansing by adding enough hydration for lightweight manageability.'
What makes The Grow Pro Vegan Biotin Shampoo particularly beneficial for fine hair is its lightweight formula. Many shampoos designed for thickening or volumizing that I've used were often too heavy, which tends to make fine hair limp or flat. Raw Sugar's shampoo, however, cleanses and fortifies hair without causing any heaviness. Topped off with its clean and vegan ingredient list and less-than-15 price tag for the shampoo, it's destined for your online shopping cart.
If purchased through Amazon, the shampoo and conditioner come as a set.
Size: 18 fluid ounces | Key ingredients: Biotin, Zinc, Botanicals | Scent: Passion Fruit
Best for Wavy Hair: CeraVe Gentle Hydrating Shampoo
Amazon
Pros: Contains hyaluronic acid and niacinamide to hydrate and rebalance hair
Sulfate-free, so offers a gentle cleanse
Fragrance-free, so great for sensitive scalps Cons: Doesn't have that 'salon feel' compared to other drugstore shampoos tested, though not a dealbreaker
Yes, CeraVe offers more than its top-rated skincare. As its bottle alludes to, the Gentle Hydrating Shampoo is exceptionally gentle and hydrating, while also cleansing exceptionally well. Bonus points for being a brand I trust and consistently use, be it for eye creams or night creams.
Victoria Giardina
Two chief ingredients I love using are hyaluronic acid and niacinamide, and this less-than-$15 shampoo contains them both. The former, great for moisture, pairs well with the latter, which is great for rebalancing the skin and making it bouncier. It also contains ceramides, so it cleanses without disrupting the scalp's moisture barrier and makes hair more manageable, while leaving your post-styled hair as shiny as can be.
My sensitive skin (that includes my scalp) loves how this shampoo is unscented. Sure, I love a salon scent, but this one is right to the point and still the shampoo I turn to for my wavy hair. It defines my wavy texture without the excess frizz and is hydrating without weighing down my hair. I wish I had tried this shampoo sooner, but now that it's in my shower, it's never leaving.
Size: 12 fluid ounces | Key ingredients: Hyaluronic Acid, Niacinamide | Scent: Unscented
Best Volumizing: Kristin Ess The One Signature Shampoo
Amazon
Pros: Smells amazing
Lathers well and cleanses gently
Helps extend the longevity of your blowout Cons: A bit more expensive than other drugstore shampoos, but worth it
Behold: one of the drugstore shampoo's finest formulations that'll lift your roots and enhance your hair's body. The Kristin Ess The One Signature Shampoo is a bottle I used years ago and have unintentionally slept on in recent years.
The brand smells like a dream (my fiancé told me 'your hair smells really good' when I entered the room after my shower instantly) and it lathers gently, thanks to its sulfate-free formulation. I'd recommend it for any hair type. It even helps extend my blowout as my hair tends to remain oil-free for longer.
It thoroughly cleanses my hair and scalp without stripping its natural oils. Enriched with avocado oil and castor oil, it replenishes moisture and enhances shine, and always leaves my hair feeling moisturized and looking glossy. With that in mind, achieving volume is effortless.
Uniquely, the shampoo features Zip-Up Technology, a proprietary strengthening complex that targets split ends, addresses weak areas, smooths damaged cuticles and helps protect against environmental stressors and color fading. It makes my hair feel clean and is literally clean: it's free from sulfates, parabens and phthalates.
Amazon includes both the shampoo and conditioner as a set.
Size: 10 fluid ounces | Key ingredients: Avocado Oil | Scent: Pear, Sandalwood, Magnolia
Amazon
Pros: Gentle on all scalps
Contains coconut water and aloe vera, making this shampoo excellent for hydration and soothing properties
Thoughtfully made Cons: Not the best for intense volume, though not a dealbreaker
California Naturals is a new-ish brand that I've tried, and I'm glad I found it on Amazon. Its top ingredient is coconut water which is simply nurturing to any scalp. When aloe vera is added to the mix, I knew I was going to score a cocktail of soothing, gentle ingredients.
And, I was right. The brand's Classic Shampoo stands out as a premium sulfate-free shampoo for $10 as it offers a divine blend of natural ingredients and effective cleansing properties. Aside from coconut water and aloe vera, it also brings sugar cane, vitamin B5 and sunflower extract to its ingredient mix, all working together to gently remove impurities without stripping my hair's natural moisture. It doesn't leave my hair limp, either.
This thoughtful combination of hair-good ingredients ensures that my locks remain clean, soft and healthy-looking after each wash. It doesn't feel abrasive, overly sudsy or ineffective, either.
While sulfates aren't on Post Wanted's do-not-buy list, Abramite is a cheerleader for sulfate-free shampoos as a prime recommendation. 'Avoid sulfates that harshly cleanse hair,' she instructed. 'Sulfates can be overly drying to the scalp and hair, leaving it frizzy and stripped of natural oils, creating an imbalance. Look for natural moisturizing ingredients such as coconut or argan oil for nourishment, protection, smoothness and shine.'
The shampoo's commitment to purity is evident in its avoidance of harsh chemicals such as parabens, sulfates, phthalates and silicones. Instead, it utilizes a Coconut Cleansing Complex that effectively cleanses while maintaining the hair's natural oils, resulting in a gentle yet thorough wash. This approach is particularly beneficial for individuals with sensitive scalps or those seeking eco-friendly hair care options.
For $10, run to this product. It's a nod to summer, especially.
Amazon also includes both the shampoo and conditioner as a set.
Size: 16.5 fluid ounces | Key ingredients: Avocado Oil | Scent: Coconut, Dreamwood, Sandalwood
Best for Damaged Hair: OGX Thick & Full Biotin & Collagen Shampoo
Amazon
Pros: Contains biotin and collagen to help improve hair health
Great for frizz
Wonderful for damaged hair that's in need of a revival Cons: Doesn't make my hair as full compared to other shampoos tested, though is phenomenal for volume and texture
If your hair is in serious need of some TLC, the OGX Thick & Full Biotin & Collagen Shampoo is what I'd recommend. Since middle school, I've been grabbing the brand's pretty, curvy bottles for moisture and frizz reduction, and there's none better than its biotin-collagen infusion.
Its nutrient-infused formula combines vitamin B7 biotin and collagen to enhance hair strength and thickness. Biotin, though loosely studied, has been shown to support hair growth and overall health, while collagen, a natural protein, contributes to increased hair strength and fullness. This powerful combination works together to plump up strands, leaving hair looking and feeling healthier.
In addition to its enriching ingredients, this shampoo features OGX's LipiPro Shield Technology, which offers twice the protection against protein and lipid loss compared to non-conditioning shampoos. This technology safeguards hair from excessive loss of essential lipids and proteins, which can lead to frizz and breakage, ensuring that hair remains resilient and less prone to damage.
The formula is also free from sulfated surfactants, parabens, phthalates, microplastics and dyes (a five-time score), making it a gentle yet effective choice for those seeking to repair and strengthen their hair.
Each time I use this less-than-$15 shampoo, I feel like my hair strands are resurrecting from the dead. With fresh scents of bergamot, jasmine and vanilla, I feel a difference in both the volume and texture of my hair. I don't use this every time I shower, but it's perfect for an every-other-wash cadence when you really want to nurture your hair. It doesn't weigh down my hair, either.
Amazon includes both the shampoo and conditioner as a set.
Size: 13 fluid ounces | Key ingredients: Biotin, Collagen | Scent: Citrus, Florals, Woody
Best for Color-Treated Hair: Pantene Pro-V Radiant Color Shine Shampoo
Amazon
Pros: Smells beautiful
Makes hair noticeably shinier and softer
Doesn't strip color like most affordable shampoos
Easy to find and super budget-friendly Cons: Might be too lightweight for super dry or damaged hair
I don't have color-treated hair, but commerce writer/editor Kendall Cornish does — and was thrilled to test out Pantene's Pro-V Radiant Color Shine Shampoo. Yes, Pantene is having a comeback. In fact, the brand shouldn't have left the conversation.
Kendall Cornish
It stands out as an exceptional drugstore option for color-treated hair largely in part for its advanced formula designed to protect and enhance color vibrancy. It's infused with a potent blend of Pro-V nutrients and antioxidants to gently cleanse without stripping essential moisture. The end result? A good cleanse, a good price and shiny hydration.
'It's one of those rare drugstore staples that punches above its weight class,' Cornish noted. 'It actually does what it says: leaves your hair soft, shiny and smelling like you just left a salon. It lathers like a dream, which I missed more than I realized, and rinses clean without that squeaky, stripped feeling.'
When used in conjunction with the Radiant Color Shine Conditioner, it provides up to 72 hours of hydration and shine, making it ideal for those who are constantly on the go. The absence of parabens, dyes, mineral oil and drying alcohols ensures that the formula is gentle on the scalp and hair. With that said, you'll reduce the risk of irritation and damage.
'The scent is warm and clean with just a hint of fancy-lady floral, like you washed your hair in the powder room of a Hamptons estate,' Cornish added. 'Lastly, and most importantly, it brings out the richness in my colored hair, which feels like a small miracle at this price point. For everyday shine and prolonged color maintenance, it's a yes from me.'
Amazon includes both the shampoo and conditioner as a set.
Size: 12.6 fluid ounces | Key ingredients: Glycerin, Citric Acid | Scent: Subtle Citrus
How we tested
Some of the shampoos tested, from California Naturals to Kristin Ess.
Victoria Giardina
We've been testing drugstore shampoos for years, but have been professionally scrutinizing each one and reviewing them for at least three months. Here's the criteria we kept in mind:
Viscosity : Before I scare you off with a highly scientific term, this point simply refers to how thick or lightweight the formulation felt in my hands (and then, my hair) once emitted from the tube. Any formulations that were incredibly thick or, on the flipside, far too runny, didn't make the cut.
: Before I scare you off with a highly scientific term, this point simply refers to how thick or lightweight the formulation felt in my hands (and then, my hair) once emitted from the tube. Any formulations that were incredibly thick or, on the flipside, far too runny, didn't make the cut. Scent : Whether a shampoo costs $1 or $100, if it doesn't smell good, it's not worth it, IMHO. I made sure to point out which scents instantly transported me to a salon, among all the shampoos that made the cut.
: Whether a shampoo costs $1 or $100, if it doesn't smell good, it's not worth it, IMHO. I made sure to point out which scents instantly transported me to a salon, among all the shampoos that made the cut. Longevity: Of course, how often you wash your hair is dependent on your hair type and thickness. However, I had a confident understanding of which ones seemed to make my hair flat after using a blow-dryer brush to style and which ones held the blowout for at least two days.
An FAQ on Drugstore Shampoos
Ahead, I interviewed an expert hairstylist on what to know about drugstore shampoos: the 411 before you shop.
Does it really matter what brand of shampoo you use?
Like any product, which one you use can make a difference. Abramite thinks so, too.
'Targeting the usage of shampoo to address specific hair and scalp needs will ultimately grant better styling results and healthier hair overall,' she told The Post.
How often should you wash your hair?
Everyone's shampoo timeline is unique to their hair texture, scalp type and lifestyle.
'Dry hair and scalp will require less shampooing to maintain a moisture balance and oily will need more washing,' Abramite explained. 'I recommend washing hair when it feels dirty and becomes unmanageable.'
Daily shampooing is probably too much unless a vigorous workout lifestyle is involved, too. 'Once a week is probably pushing the limits on maxing out a style and cleanliness,' she said. 'On average, most people shampoo three times a week for best results.'
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
Looking for a headline-worthy haul? Keep shopping Post Wanted.
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On its formulation, it's infused with niacinamide and calendula, allowing it to shield my skin from harmful UV rays but also brighten and soothe it, which visibly enhances my overall skin tone and texture. These ingredients work together to provide a subtle radiance, making the sunscreen a dual-purpose product that combines sun protection with serum-like benefits. This thoughtful formulation ensures that my face is in a state of perpetual nourishment, all while being protected throughout the day. Amazon Pros: Affordable price point Excellent value for the money, given its jar size Absorbs well and contains cocoa butter and vitamin E for long-lasting hydration Cons: Not 100% fragrance-free, so it may not be the best choice for extremely sensitive skin types It may be considered too thick for humid climates If there's one body cream that's earned its place as a holy grail for dry skin, it's the NIVEA Cocoa Butter Body Cream. This affordable gem delivers a level of nourishment that rivals high-end counterparts — without the inflated price tag. Rich but never clumpy, the cream melts into the skin with a silky ease, flooding my *very* dry elbows, knees and heels with 48 hours of moisture. The secret lies in NIVEA's signature Deep Moisture Serum, a tried-and-true blend that feels less like a skincare product and more like a rescue mission for parched skin. Victoria Giardina The luxurious infusion of cocoa butter is like no other; it's a decadent, vitamin-rich emollient that has long been a skincare staple for good reason. Combined with antioxidant-packed vitamin E, the formula hydrates and actively works to restore my skin's elasticity, luminosity and overall health. It's the one I turn to most because of how deeply nourishing it is. There's a subtle, comforting scent of warm cocoa that lingers without overwhelming, making each application feel like a small act of self-care. In short: this isn't just body cream: it's a ritual, wrapped in a jar. Key ingredients: Cocoa Butter, Vitamin E | Size: 16 ounces | Fragrance: Cocoa Amazon Pros: Contains hyaluronic acid to hydrate and nourish the skin Available in a generous roster of shades Ergonomic and practical applicator Cons: Not 100% full coverage, though not a dealbreaker Looking for a foundation that feels like luxury without the price tag? Enter the L'Oréal Paris True Match Nude Hyaluronic Tinted Serum — the beauty world's cheeky secret weapon. It's makeup and skincare all wrapped into one, dripping with 1% hyaluronic acid to deliver that fresh‑face glow while evening out your tone with sheer to medium coverage. Picture your skin in HD, but, you know, softer, smoother and plumper. I'm a bit skeptical of drugstore foundations, but this tinted formulation makes my skin feel naturally airbrushed while remaining lightweight and flattering. In one hand you've got luminous mineral pigments, and in the other, hydration that lasts. This tinted serum has an all‑day satin finish that's plumping, breathable and noncomedogenic. It glides on like water, blends like a dream (fingers give the most radiant payoff) and stays put long after your 9-to-5 (or full wedding day) without creasing or melting. While designer brands may charge triple for a tinted serum, this little wonder is less than $25. So yes, it truly is your true match. Best Concealer: NYX Professional Makeup Bare with Me Concealer Serum Amazon Pros: Affordable price point Glides onto the skin and feels like skincare, offering hydration to the skin Great for brightening and helping to correct dark circles Cons: Limited shade range May not be enough for those who need full coverage The NYX Professional Makeup Bare with Me Concealer Serum is a game-changing product that brings a fresh take on concealers. This lightweight, serum-like formula instantly gives a natural, radiant finish that comes with buildable coverage. Right off the bat, I noticed that it effortlessly blurs imperfections, dark circles and blemishes. It's also infused with skincare ingredients like aloe vera and cucumber extract to not only conceal but also hydrate and soothe my skin. That said, it's perfect for long wear. The formula is also noncomedogenic, which means it won't clog your pores, and it's suitable for all skin types, including my sensitive skin. For less than $15, it offers a skincare-like finish that I always gravitate toward. Victoria Giardina Versatile and creamy (without being goopy), the Bare with Me Concealer Serum sets itself apart from other drugstore options. It blends seamlessly into the skin, providing a smooth, skin-like finish that doesn't feel heavy or cakey. If you're looking for light coverage to even out your skin tone or need to build up to a medium coverage for more stubborn blemishes, this concealer offers you the flexibility to tailor it to your needs. The serum formula ensures that it doesn't settle into fine lines or creases, so it's especially apt for mature skin or anyone seeking a more youthful appearance. Shade range: 16 colors | Good for: Dark circles, blemishes Amazon Pros: Extremely gentle and soothing Lightweight and layerable Clean ingredients Cons: May feel too watery for some The Anua Heartleaf 77% Soothing Toner isn't just a toner — it's skincare therapy in a bottle. It's beloved for a reason, containing 77% heartleaf extract (yes, that's a lot), a botanical known in Korean herbal medicine for its anti-inflammatory, anti-redness and skin-purifying magic. When I use this product after my cleanser, I love how the lightweight, watery formula sinks in faster than a compliment on good skin, instantly calming irritation, bringing down visible redness and prepping my face like a blank canvas. Pro tip: soak a few cotton pads and press them onto inflamed areas for five minutes as a quick DIY calming mask. Where this toner really shines is in its quiet power. It's alcohol-free, fragrance-free and low-pH, meaning it respects your skin barrier instead of testing it. After cleansing, pat it gently into the skin with your hands; no need for cotton if you're aiming for full absorption. If your skin is dry or especially stressed, layer it. Yes, layer it. The '7-skin method' (applying toner in multiple light layers) makes this formula sing. It delivers bounce, hydration and visible clarity without any stickiness or shine. Key ingredient: Heartleaf Extract | Size: 8.45 ounces | Fragrance: None Best Razor: Billie Women's Shave Kit Amazon Pros: Produces a gentle, close chave The head is large enough to cut down shaving time Comes with a magnetic holder to place onto your shower wall Cons: The mechanism to replace the razor head could be more seamless and simple, though not a dealbreaker Shaving just got a serious upgrade, and it comes wrapped in a sleek matte handle with the name Billie. The Billie Women's Shave Kit is a thoughtfully engineered tool designed for real skin, real curves and real routines. At this point, it's basically the only one I use. With five ultra-sharp, nickel-free blades cushioned by aloe and charcoal shave soap, this razor glides like butter and leaves zero irritation in its wake. Whether I'm tackling tricky spots like knees and ankles or going for that all-over smoothness, Billie's pivoting head hugs every contour effortlessly. As someone prone to razor bumps, there aren't any nicks or bumps after using this tool, only a soft finish. Beyond the blade, Billie brings serious style and smarts to my shower. The magnetic holder is low-key genius (no more soggy razors laying around or questionable suction cups losing grip mid-rinse). The entire experience feels elevated: from the velvety handle (designed to never slip) to the easy snap-on cartridges that make blade-changing a breeze. It's minimal, it's functional and frankly, it looks like something I'm proud to display, not hide away in your caddy. And, perhaps the most refreshing part? Billie kicks the 'pink tax' to the curb. At less than $15 for the starter kit — which includes the razor, two refill cartridges, and the magnetic holder — it's high performance without the high markup. Refills are affordable, flexible via subscription and always cruelty free. This product is the new standard for shaving, and I recommend it to everyone. Best Makeup Primer: Neutrogena Healthy Skin Invisibly Radiant UV Primer SPF 30 Amazon Pros: Contains broad-spectrum SPF 30 that's recommended by dermatologists and protects against UVA and UVB rays Lightweight, blends well and cosmetically elegant Budget-friendly Cons: May be a bit too thin for some users, though isn't incredibly runny New from Neutrogena is its rockstar, less-than-$15 Healthy Skin Invisibly Radiant UV Primer SPF 30. It's a multi-functional product that combines skincare and makeup prep in one. This primer is impressively lightweight, provides a smooth, even base for foundation and offers the much-needed benefit of sun protection with broad-spectrum SPF 30. It's cosmetically elegant with an extraordinarily absorbable base. When I use it before my foundation, I instantly notice my skin looking more illuminated — simple radiance without that greasy feel or, worse: that unwanted white cast. It's the best makeup primer with SPF that I tested for its elegance and efficacy. In addition to SPF, this primer is infused with ingredients that promote healthier-looking skin. It contains a blend of antioxidants, including vitamins C and E, which help protect the skin from environmental stressors and free radical damage. These antioxidants not only work to protect your skin but also contribute to a more even, luminous complexion. So, I feel good whenever I use it. The primer is gentle on my sensitive skin, and I'd anticipate it working well on all skin types as it's not dryer nor greasy. It's also free from harsh chemicals or fragrances that could cause irritation. The inclusion of SPF 30 makes this primer an excellent option for daily use, as it provides essential sun protection while preparing your skin for makeup. It helps shield the skin from harmful UVA and UVB rays that contribute to premature aging and skin damage. Its smooth, radiant finish complements any makeup look, and I'm especially excited to continue using this Neutrogena primer during the warmer months. Size: 1 fl oz. | Base: Cream | Finish: Glowy | Best for: All Skin Types Best Eye Cream: Good Molecules Yerba Mate Wake Up Eye Gel Amazon Pros: Budget-friendly Instantly brightens, which is seriously impressive for a less-than-$10 product Feels silky smooth once applied Cons: Not much product in the tube, though not a dealbreaker If your under-eyes are crying out for a wake-up call, the Good Molecules Yerba Mate Wake Up Eye Gel is the kind of skincare SOS they've been waiting for. This cooling gel is powered by yerba mate extract, a natural source of antioxidants and caffeine that instantly perks up dullness and fatigue. The texture is light-as-air and absorbs in seconds, leaving no residue behind — just smoother, fresher-looking skin that feels as energized as it looks. From the first time I used this product, I was blown away. It's the product you reach for on those mornings when the snooze button won and you need to fake wide-awake in five minutes flat. What sets this brightening eye gel apart is its clean, targeted formula. It boasts caffeine to de-puff, peptides to firm and smooth and yerba mate to energize and protect — all working in harmony to revive the delicate eye area without overwhelming it. It layers beautifully under concealer, doesn't pill and won't irritate even the most sensitive skin. Plus, it's affordable enough to repurchase without flinching, which feels like a small luxury in a world where eye creams can cost more than a fancy dinner out. This isn't the kind of product that screams for attention; it quietly earns your loyalty with every early morning and late night. It's effortlessly effective, refreshingly straightforward and perfectly designed for real life. The silky texture is unbelievable, and it leaves an impressive glow that's worth screaming about (seriously). Best Blush: Versed Shade Swipe Blush Stick Versed Pros: Simple to apply with a brush or your fingers Best for travel Leaves your skin with a long-lasting flush of color Cons: Plastic cover sometimes becomes filled with product, though not a dealbreaker The Versed Shade Swipe Blush Stick is the blush BFF I never knew I needed. First off, the formula is a dream: creamy, lightweight and melts seamlessly into my skin, giving me that 'just pinched' flush without any staining or clown-face vibes. It's buildable, too. You can go from a whisper of rosy glow to a deep, camera-ready flush in a few swipes. It's truly so creamy, dreamy buildable and blendable, and that it breathes new life into my fair skin. However, its variety of shades complement any skin tone. In short: swipe, blend, blend and voilà — cheeks that look alive and effortlessly gorgeous. Now let's talk multitasking hustle. This chubby stick doubles as a lip tint or soft eyelid wash when you're going for that cute monochrome moment. Plus, it's clean (no fragrance or alcohol), full of skin-friendly emollients like caprylic triglyceride and coco-caprylate and priced less than $20. All in all, it's one my makeup bag needs at all time. Victoria Giardina Pros: Creamy finish 'The perfect nude pink lipstick' Cons: Packaging could be better, compared to some others tested For those who want to save money and have an everyday, pinky nude lipstick, run to L'Oreal Paris Glow Paradise Hydrating Balm-in-Lipstick with Pomegranate Extract (specifically, the shade '110 Pastel Exaltation'). Much to my delight, it measured up to some high-end lipsticks I've tried, its creaminess on-par with some $20 and $30 options in my makeup bag. The L'Oréal Paris Glow Paradise Hydrating Balm‑in‑Lipstick stands out as the ultimate nude lipstick thanks to its buttery balm-meets-pigment formula: infused with pomegranate extract, it delivers immediate hydration and a healthy, glassy sheen, yet still offers buildable color that flatters diverse skin tones. While the packaging could be more secure, the beauty lies in the formulation. It's worth every penny, and a good pick-me-up if you're seeking that nude-pink hybrid. How I tested An assortment of the beauty products I tested — all under $25. Victoria Giardina Ahead, here's the criteria for how I tested each beauty item under $25: Effectiveness: I evaluated how well each product delivered on its claims (including hydration, coverage and longevity). I evaluated how well each product delivered on its claims (including hydration, coverage and longevity). Ingredients: I reviewed the ingredient list for safety, quality and the presence of any potentially irritating or harmful substances. I reviewed the ingredient list for safety, quality and the presence of any potentially irritating or harmful substances. Application & Texture: I assessed how smoothly the product applied, absorbed or blended into my skin or hair. I assessed how smoothly the product applied, absorbed or blended into my skin or hair. Wear Time: I monitored how long the product lasted throughout the day under typical conditions, like heat, sweat and movement. I monitored how long the product lasted throughout the day under typical conditions, like heat, sweat and movement. Value for Price: I compared the overall performance and quantity of each product relative to its price, ensuring it offered good quality within the $25 budget. This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
New York Post
2 days ago
- New York Post
Shop with me: I woke up to grace & stella's under-eye patches being 60% off
New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. You know that feeling when you look in the mirror at 7 a.m. and your under-eyes are basically sending out an SOS? Like, you didn't do anything that strenuous, and yet somehow your reflection is giving 'I haven't slept since 2019?' Enter the grace & stella Retinol Under Eye Patches, aka little crescent-shaped miracle workers for your face. Plot twist: they're currently 60% off on Amazon, a deal my eyes couldn't believe this morning. Listen, I see a lot of deals on Amazon. After all, it's what I do for a living: listing out best-sellers, the best of beauty and other finds that are worth spending in this economy. These patches? Spa-grade skincare for less, now cheaper than the cost of three Grande Starbucks cold brews. Sorry, it's the truth. Advertisement Amazon These aren't just your average drugstore eye patches that feel like a sticky afterthought. No, these are luxurious. They're a rich, royal purple gel (think: lavender dreamscape). When I slide them on, I instantly feel like I should be reclining somewhere, wearing a silk robe and holding a mimosa. They're cooling, soothing and lowkey addictive in the best way. But, they're more than pretty moon-shaped miracle workers. These babies are packed with retinol — a legit powerhouse ingredient known for smoothing fine lines, boosting collagen and generally making skin look like it drinks eight glasses of water a day. Add in hyaluronic acid for deep hydration, ceramides for barrier support, fatty acids for nourishment and sea moss for that extra glow? It's the Avengers for your under-eye area. And the best part is, they actually work. No false promises or gimmicky sparkle. Trust me, you can read all about the brand in my review of the best under-eye patches. I'll be honest, under-eye patches are often one of those 'eh, why not' beauty purchases that you sometimes question but buy anyway because you know they'll evoke joy during your self-care night. However, when grace & stella is offering 48 pairs of these glow-giving gel patches for under $20, suddenly it feels like a form of self-respect. And, let's not overlook the bonus points: vegan, cruelty-free, no sulfates, no parabens and no phthalates. You can glow with a clean conscience. These patches are the kind of beauty product you can recommend to your best friend, your little sister or even your boyfriend (yes, eye bags are gender neutral), and feel good knowing they're treating their skin to something genuinely beneficial. Want to get a little fancy? Toss them in the fridge for an ultra-cooling experience that screams luxury, minus the actual price tag. Or throw a pair in your bag before a flight and let TSA know you're traveling in style. Keep a set at your desk for mid-day rejuvenation. Have a patch party with friends and trade skincare tips while sipping wine. The point is, they're versatile, effortless and secretly make you feel like you have your life together. So yeah, these grace & stella Retinol Under Eye Patches might be small, but their impact is anything but. They're effective, cute and wildly affordable right now, which is basically the skincare trifecta. If your under-eyes are in distress, consider this your 9-1-1. Just don't be surprised when you start building your personality around that post-patch glow. This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
