NKE Earnings: Nike's Financial Results Beat on Top and Bottom Lines
Nike (NKE) has reported Fiscal fourth-quarter financial results that beat Wall Street forecasts across the board.
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The Beaverton, Oregon-based manufacturer of sneakers and athletic apparel announced earnings per share (EPS) of $0.14, which was slightly above the $0.13 consensus estimate of analysts. Revenue for the quarter totaled $11.10 billion, which beat the $10.72 billion expected on Wall Street. Sales were down 12% from a year earlier.
In its earnings release, Nike said that its Fiscal fourth-quarter results represent the 'largest financial impact' from its turnaround strategy and that the headwinds it faces are likely to moderate in coming quarters. 'I am confident in our ability to navigate through this current dynamic and uncertain environment by focusing on what we can control,' said Nike Chief Financial Officer (CFO) Matt Friend.
Nike's net income. Source: Main Street Data
Turnaround Strategy
Nike is in the midst of a multi-year turnaround strategy prompted by declining sales in the key market of China and a lack of consumer enthusiasm for the company's sneakers and brand. Last quarter, the sneaker giant warned that its Fiscal fourth quarter would be the low point of its turnaround under CEO Elliott Hill, who took the helm of the company last October.
However, in recent months, Nike's situation has worsened, particularly with U.S. President Donald Trump's import tariffs on products made in Asian countries such as Vietnam and China, where the bulk of Nike's manufacturing occurs. In recent months, Nike has focused on repairing relations with wholesale partners that were severed under previous CEO John Donahoe, and investing in sports innovations and advertisements.
NKE stock has declined 35% in the last 12 months.
Is NKE Stock a Buy?
Nike's stock has a consensus Moderate Buy rating among 25 Wall Street analysts. That rating is based on 13 Buy and 12 Hold recommendations issued in the last three months. The average NKE price target of $71.48 implies 14.26% upside from current levels. These ratings are likely to change after the company's financial results.
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Nike stock price: Why shares are rising despite the shoe giant's revenue decline and serious tariff warning
Shares in Nike, Inc. (NYSE: NKE) are trading much higher this morning after the company announced its Q4 2025 results. Yet those results saw Nike post some of its worst earnings in a while, along with a warning that President Trump's tariffs would cost the company $1 billion in the near term. He was buried in a mushroom casket. Soon he'll be part of the soil CEO of an $11 billion builder empire warns that these housing markets face a short-term oversupply Lifting the veil on the critical—and oft-times overlooked—factors driving AI growth Here's what you need to know about Nike's latest earnings and why the stock is up. Yesterday, the iconic shoemaker announced its Q4 2025 and full-year fiscal 2025 earnings. The results weren't great. For fiscal 2025, Nike reported full-year revenues of $46.3 billion—a 10% decline from fiscal 2024. The company's Q4 2025 revenues totaled $11.1 billion—down 12% from the same quarter a year earlier. The company also posted an earnings per share of 14 cents for its Q4. That EPS was down significantly from the 99 cents the company posted in the same quarter a year earlier. However, perhaps most alarming was the fact that Nike confirmed it would take a $1 billion hit in its current 2026 fiscal year due to the tariffs imposed by President Trump on countries worldwide. The two countries where Nike makes a significant amount of its goods are China and Vietnam. Earlier this year, Trump placed a 46% tariff on goods manufactured in Vietnam and a triple-digit rate on goods made in China. He later reduced both rates, temporarily, to 10% and 30% respectively. Still, Nike chief financial officer Matt Friend said on Nike's earnings call that the tariffs currently in place will result in a 'new and meaningful' cost to Nike, notes CNBC, adding that the company estimates that 'a gross incremental cost increase to Nike of approximately $1 billion.' You would think that Nike's warning of up to $1 billion in tariff-related costs and its pretty dismal Q4 results would send the stock down, not up. But NKE stock is currently up, and significantly, as of the time of the writing. In premarket trading, NKE shares are currently up over 10% to $68.85. There are a few likely reasons for this. First is that, while Nike's Q4 wasn't anything to write home about, the company actually came in above most Wall Street estimates. Analysts had expected Nike to have a pretty poor quarter already, and indeed, as noted by CNBC, Nike had previously said its Q4 would be the low point of its turnaround. This turnaround involves Nike's pivot to return its focus to athletes and shift away from its recent history of trying to cater to the wider 'lifestyle' segment of the population. The turnaround was initiated after Nike brought in a new CEO, Elliott Hill, last October. For its Q4, analysts had been expecting revenue of $10.72 billion and an EPS of 13 cents. So though Nike's Q4 results were disappointing, especially compared to earlier quarters, its actual revenue of $11.1 billion and adjusted EPS of 14 cents came in above expectations—something investors typically reward. But another reason the stock is likely rising in premarket trading is also related to that $1 billion hit Nike is expecting. Though the company says it expects the 10-figure hit this financial year, CFO Matt Friend also said Nike expects to 'fully mitigate' Trump's tariff costs over time. Nike will mitigate these tariff costs by using a three-pronged approach: adjusting its supply chain sources getting its suppliers to absorb some of the costs raising prices on U.S consumers later this year Despite Nike's 10% price surge this morning, shares in the company are still down significantly for the year. As of yesterday's close, Nike shares were sitting at $62.54—down more than 17% for the year. However, that was still significantly above its April lows of nearly $52 per share after President Trump unleashed his 'Liberation Day' tariffs on the world. Over the past 12 months, Nike's shares were down more than 33% as of yesterday's close. This post originally appeared at to get the Fast Company newsletter: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
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NIKE Tops Q4 Earnings & Revenues, Shows Progress on Win Now Strategy
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Our model predicted SG&A expenses of $4.2 billion, indicating a rise of 2.4% year over creation expenses increased 15% year over year to $1.3 billion, led by higher brand and sports marketing expenses. Operating overhead expenses were down 3% year over year to $2.9 billion on reduced wage-related expenses, lower other operating costs and restructuring charges in the year-ago model predicted demand creation expenses of $1.2 billion, indicating a year-over-year rise of 12.2%. Operating overhead expenses were anticipated to decline 1.1% year over year to $2.96 billion. NIKE ended fiscal 2025 with cash and cash equivalents of $7.5 billion, down nearly 24% year over year. Short-term investments totaled $1.7 billion, down 2% year over year. As of May 31, 2025, the company had a long-term debt (excluding current maturities) of $7.96 billion and shareholders' equity of $13.2 of May 31, inventories totaled $7.5 billion, flat year over year. 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(SPWH) : Free Stock Analysis Report This article originally published on Zacks Investment Research ( Zacks Investment Research Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
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Nike expects US tariffs to cost it $1bn and warns of falling sales
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