Peppa Pig's family expands with surprise baby gender reveal (VIDEO)
The reveal took place in an exclusive Peppa Pig Tales episode titled 'Baby Balloon' on Walmart's website, where Peppa and George chase a balloon containing the baby's gender.
'If they want to find out, they'll have to catch the balloon that holds the answer!' the episode teased, adding a playful twist to the reveal.
To celebrate the new arrival, Hasbro will also release a limited-time collection of baby-themed Peppa Pig merchandise exclusively at Walmart from May 29 to July 31.
The collection includes exclusive products like the Oinks & Snuggles interactive baby doll and Peppa's Dress Up Wardrobe, as well as the Peppa's Family Five Pack figure set, while non-exclusive items will roll out nationwide from August 1.
Alongside toys, Peppa is launching a Walmart-exclusive Peppa Pig: Greatest Hits CD, and the baby news continues the brand's momentum following its 20th anniversary and Mummy Pig's pregnancy reveal in February.
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The Sun
11-07-2025
- The Sun
Amplifying China's ‘soft' power
AS Pop Mart's Labubu makes its remarkable journey into toy shops and collectible showcases around the world, we are seeing further evidence of the rise of China's soft power. The Labubu story first appeared in the Western media as relatively non-politicised articles and commentaries. Focusing on a consumer and fashion phenomenon, lifestyle editors shared the latest fad that was drawing excited crowds in the style capitals of Europe and America. Initially, the story was given little attention in the headline news and foreign policy reports of Western media and their allied Asian outlets. Much of the early coverage focused on Labubu's nondescript and modest origins, and how the unusual cross-cultural appeal of small, fuzzy and sharp-toothed dolls rapidly became a merchandising monster. The toy's explosive popularity made the owner and CEO of Pop Mart one of the fastest-rising billionaires in recent times as the toy racked up millions of views and sales, especially after the dolls began to adorn the handbags of celebrities such as Rihanna, Cher, Beckham and others in the West. Forbes has noted that Labubu is not just a niche trend, it is at the centre of Pop Mart's explosive growth. The 'Monsters' line, with Labubu as its poster child, brought in over RMB3 billion (RM592 million) in 2024. International sales soared by more than 700%, cementing Pop Mart's place as a global consumer brand. Today, the company boasts a market cap approaching US$40 billion (RM170 billion) – surpassing legacy giants such as Hasbro and Mattel – with Labubu mania at the heart of its success. Responses to Labubu The initial stories have now moved on to delve deeper into how China's cultural exports are serving not only as a breakthrough in fashion trends but also as a master class in behavioural economics. More ideologically partisan commentators are now taking it into the realm of geopolitics by depicting it as the latest threat to the West from China. To them, Labubu appears to be carving out an unacceptable cool image of the country and this is defying the geopolitical and ideological headwinds that they are intent on whipping up against China. How long an objective and non-political response to the popularity of Labubu can continue remains to be seen. However, with most Western governments' portrayal of China as a global existential threat – oscillating between narratives of unacceptable dominance and imminent collapse – it will not be surprising if new objections emerge to counter Pop Mart's expansion, curbing the growth of this new manifestation of China's soft power. However, Western propaganda spin masters intent on countering China will have their work cut out for them. Beyond lovable toys and blind boxes, a range of factors contribute to China's current position as the world's second-most influential nation, surpassing the UK in the 2025 Global Soft Power Index, with a record score of 72.8/100. Multifaceted growth This ascent reflects a multifaceted process spanning China's socioeconomic, cultural, political and technological development. These achievements have challenged the conventional strategies used by Western critics to demonise China, such as sensationaling adverse reports, amplifying stories that arouse fear and insecurities and using clickbait as a propaganda tool. As a result, many are being forced to return to the drawing board. Below is a list of the key drivers and manifestations of China's growing soft power: 0 Rising brand power: Ranked fifth for 'products and brands the world loves', Chinese brands such as BYD, TikTok and Huawei have driven a 23-fold increase in global brand value since 2008 (currently valued at US$1.4 trillion). 0 Entertainment exports: Blockbusters such as Ne Zha 2 (over US$2 billion in global box office) and gaming hits (for example, Black Myth: Wukong) amplify China's cultural reach, especially to the younger generation. 0 Digital platforms: TikTok (one billion users) and Xiaohongshu (RedNote) are reshaping global media consumption, contributing to China's 20-rank jump in 'easy to communicate with'. 0 Top global business attributes: China ranks first globally for 'ease of doing business' since 2020 and 'future growth potential' since 2022, reflecting its sustained economic attractiveness. 0 Belt and Road Initiative: BRI Infrastructure projects across over 100 countries have strengthened economic ties, boosting China's rank for 'good relations with other countries' considerably. 0 Global tech and green tech prowess: Ranked #2 for 'advanced in technology and innovation' and #3 for 'advanced in science', DeepSeek AI's launch triggered a US$969 billion selloff in US tech stocks, signalling China's capacity to reshape global tech markets. 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However, the 2026 Global Soft Power Index is likely to underscore this decline. Together with the Trump administration's tariff war against much of the world, which has spooked many countries, including traditional allies, several other factors are contributing to the shift in global soft power perceptions. These include foreign aid cuts that have affected key US policy mouthpieces and lobbying arms, such as the Voice of America and the National Endowment for Democracy. Additionally, the continuing internal political division and disarray, and declining reputation of the US as a reliable or trustworthy world leader are accelerating the shifting balance now taking place in global soft power perceptions and performance. What next for China What is evident is that China's non-state-driven soft power is starting to reshape markets, alliances and sociocultural norms worldwide, with audiences in the global south as well as in Europe rejecting Western narratives. However, future success is not guaranteed. The anti-China stance adopted by Western governments and media is driven by a web of ideological bias, institutional incentives and geopolitical strategy. A tactical recalibration appears to be taking place with new structural drivers – for example, regulations and legislation in the trade and commercial arenas – devised to sustain a distorted narrative framework. This latest strategy impedes fair and balanced global understanding, and underscores the need for the emergence of diversified independent media ecosystems grounded in truth-seeking and empirical rigour that can take on the ideological fixation and new 'cold war' mindsets of media leaders from the West. Lim Teck Ghee's Another Take is aimed at demystifying social orthodoxy. Comments: letters@
The Sun
06-06-2025
- The Sun
K!DZ POP CON ASIA: Exhibitor Highlights at K!DZ POP CON 2025
SINGAPORE - Media OutReach Newswire - 6 June 2025 - The ultimate kids and family event of the year, K!DZ POP CON 2025, is set to take over Sands Expo & Convention Centre, Level 1, Halls A,B,C on 21–22 June 2025, and it's bursting with exciting brand activations, workshops, live entertainment, and must-see experiences from some of the biggest names in kids' entertainment! From beloved characters to high-energy activities, K!DZ POP CON promises an unforgettable weekend for the kids and family. This event is proudly supported by the Singapore Tourism Board with Mediacorp as Official Media, Moove Media as Official OOH Media and NTUC First Campus as Strategic Partner. Event Details - Date: 21 - 22 June 2025 Venue: Sands Expo & Convention Centre, Level 1, Halls A,B,C (135,000 sqft!) Watch promo video here: PINKFONG BABY SHARK 10-YEAR ANNIVERSARY Get ready to doo-doo-doo your way into fun as Baby Shark celebrates its 10-year Anniversary at K!DZ POP CON! Snap adorable memories with Baby Shark at the special 10-year Anniversary Photo Zone. Join the Lucky Draw Event for a chance to win fin-tastic Baby Shark prizes. Dive into creativity at the Coloring & Puzzle Corner, where little ones can enjoy fun coloring activities and brain-teasing puzzles. Plus, splash into the Game Zone, packed with exciting games the whole family will enjoy! Also, don't miss the exclusive Baby Shark merchandise at K!DZ POP CON! DISNEY AND PIXAR'S ELIO Get ready, Earthlings! Disney and Pixar's Elio is landing at K!DZ POP CON! Embark on an out-of-this-world adventure through a three-zone cosmic journey inspired by the all-new Elio movie! Create your very own cape and gear up for interstellar travel,dive into some colouring fun with the Elio-themed activity kit, and snap a mind-bending Trick Eye photo as you're 'beamed up' to the Communiverse. Don't forget to get hands-on with Galaxy Slime Making - a cosmic keepsake to bring home as proof of your stellar journey! Disney and Pixar's #ElioSG in cinemas 19 June 2025. MY LITTLE PONY & PEPPA PIG Get ready for a whole lot of fun and magical moments at K!DZ POP CON – with beloved Hasbro favourites PEPPA PIG and MY LITTLE PONY bringing extra joy to the event! It's a party like no other as we celebrate the most adorable news of the year – Mummy Pig's heartwarming pregnancy announcement has taken the world by storm! Now it's time to welcome the newest member of Peppa Pig's family - Evie - in a joy-filled celebration you simply can't miss! Expect laughter, games, photo-ops, and plenty of surprises as we toast to this new chapter for Peppa and her family. But that's just the beginning... MY LITTLE PONY is galloping in with a magical merch drop that will have everypony buzzing! From adorable plushies to must-have blind boxes and dazzling toys, the sparkle is REAL. Whether you're a lifelong fan or discovering magic for the first time, there's something for every dreamer! It's a weekend of wonder, surprises, and unforgettable moments – only at K!DZ POP CON. Don't just hear about it... BE THERE! JUMPTOPIA LITE Get ready for a bouncin' good time with Kiztopia Friends, popping up at K!DZ POP CON with two exciting inflatables, Honey's Meadow Farm and Tiger's Sports Meet, perfect for little adventurers! Watch your little ones zoom down the barnyard slide at Honey's Meadow Farm and jump into action at Tiger's Sports Meet, all while snapping their cutest photos along the way! Whether your kids are mini athletes or farmyard fans, there's non-stop fun waiting for them. Don't miss out on this family-friendly fun adventure! NTUC FIRST CAMPUS: IGNITING YOUNG MINDS THROUGH PLAY & DISCOVERY As the strategic and only preschool partner of K!DZ POP CON 2025, NTUC First Campus reinforces its position as a trusted leader in early childhood education with an inspiring, activity-packed booth for little learners and their families. Step into a vibrant showcase of their well-loved brands - My First Skool, Little Skool-House, and Changemakers! Embark on a hands-on learning journey filled with creativity, exploration, and fun! Highlights include: * Solve a case of the missing character through fun puzzles as a team * Learn about wildlife conservation through interactive displays & craft activities * Hands-on play & open-ended exploration through our Maker's Playground, where children can bring creations to life * Write your own stories & create your very own story puppets * Photobooth! Complete an adventure journey with NTUC First Campus and walk away with a complimentary gift. NTUC First Campus invites you to learn, play, and grow together at K!DZ POP CON 2025. POPULAR Join POPULAR at K!DZ POP CON for a world of fun, learning, and creativity! Discover the bestselling English children's book series—ranging from timeless classics to today's must-reads that kids adore. Don't miss the exciting selection of stationery and Bluey toys—perfect for playtime, school, or thoughtful gifting! Plus, celebrate culture with our unique selection of Wen Chuang (文创) items, suitable for all ages to discover our local heritage. VIPER KIDS Viper Kids is making its Singapore debut at K!DZ POP CON! Get your little adventurers to take on the thrilling Viper Challenge - packed with kids friendly obstacles and loads of fun! It's time to run, jump, climb, and most a blast! Origame Together with Mr Kiasu, Origame will run a Shop Until You Drop Kompetition throughout the event. Mr Kiasu books and Origame games will be given away to EVERY SINGLE WINNER who plays and wins a game of Shop Until You Drop at our tables! Meet & Greet Mr Kiasu There will be special appearances by Mr Kiasu himself from 10-11am every morning! Don't miss the opportunity to come take photos with the legendary Mr Kiasu with your family and friends. Family Game Bundles Origame will also have special prices and bundles for kids and family games at K!DZ Pop Con, so look out for the cheapest prices on your favourite Origame family games! Be Part of the Fun! K!DZ Pop Con Asia is more than just an event - it's a celebration of childhood, imagination, and family bonding. Event Details - Date: 21 - 22 June 2025 Venue: Sands Expo & Convention Centre, Level 1, Halls A,B,C (135,000 sqft!) Tickets for K!DZ POP CON 2025 are now on sale.
The Star
21-05-2025
- The Star
Meet Peppa Pig's new baby sister, Evie
An hour-long special titled 'Peppa Meets The Baby' will premiere on May 30, as Peppa and George get ready to welcome their new sister. Photo: Peppa Pig/Facebook Peppa Pig, the cartoon piglet known to millions of children for her muddy adventures, now has a baby sister named Evie, a UK television show said on Tuesday. The animated show, which has told the story of Peppa, Daddy Pig, Mummy Pig and her little brother George for more than two decades, announced the pregnancy in February. "Daddy Pig has just shared these pictures with me of Peppa's brand new baby sister Evie, named after Mummy Pig's Aunt Evie, she was born at 5:34am this morning," presenter Richard Arnold said during the Good Morning Britain television show. The gender of the baby was revealed in April when the chimneys of Battersea Power Station in London were lit up in pink to show Mummy Pig was expecting another girl. An hour-long special titled Peppa Meets The Baby will premiere on May 30, as Peppa and George get ready to welcome their new sister. Evie is due to appear on screen in the series from autumn. A special set of stamps has been issued to mark the 20th anniversary of the series, featuring Peppa and her friends. The stamps include Peppa and George, Suzy Sheep, Danny Dog, Daddy Pig, Mummy Pig, Grandpa and Granny Pig in the main set. The series, co-created by Neville Astley and Mark Baker, first aired in 2004 on Channel 5. It has since been broadcast in more than 40 languages and is available in over 180 territories. – AFP
