World's largest Legoland opens to tourists in Shanghai
The Legoland resort, which opened Saturday, is the first in China. It is the largest Legoland in the world and was built with 85 million Lego bricks.
The resort was developed in conjunction with the Shanghai government by Merlin Entertainments and the LEGO Group.
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Among the main attractions in the resort is Miniland, which replicates well-known sights from across the world using Lego bricks. It features sights from across China like Beijing's Temple of Heaven and Shanghai's the Bund waterfront. There's also a boat tour through a historical Chinese water town built with Lego bricks.
Visitors were greeted by performances featuring Legoland characters. Tickets range from $44 (319 yuan) to $84 (599 yuan).
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Vancouver Sun
3 hours ago
- Vancouver Sun
China's first Legoland opens to tourists in Shanghai
Thousands of local tourists poured into China's first-ever Legoland as it opened its gates in Shanghai on Saturday, the latest theme park hoping to capitalise on a domestic tourism boom. The Chinese branch of the British-owned theme park franchise is the biggest Legoland in the world. It drew in early customers who flocked to attractions including a miniature train ride and a dragon-themed rollercoaster. 'I personally love to play with Lego blocks and we have many sets at home… so I wanted to come to Legoland at the earliest opportunity,' said Shi, a 35-year-old resident of nearby city Hangzhou, who was visiting the park with his wife and child. Start your day with a roundup of B.C.-focused news and opinion. By signing up you consent to receive the above newsletter from Postmedia Network Inc. A welcome email is on its way. If you don't see it, please check your junk folder. The next issue of Sunrise will soon be in your inbox. Please try again Interested in more newsletters? Browse here. Despite the Chinese economy's sluggish growth in recent years, domestic tourist spending grew 18.6 percent in the first quarter of this year compared to the previous year, according to statistics. 'Ever since the pandemic, I've made very few trips abroad,' said Shi, adding his family now travels to theme parks around China 'many times a year'. Eager Lego fans rushed into the park as soon as it opened, wearing themed shirts and waving branded flags as they enjoyed the 318,000-square-metre (78.5-acre) compound in scorching temperatures. Beijing has announced subsidies intended to make travelling within the country more affordable for Chinese citizens, and is pushing local governments to heavily market their attractions on social media. Companies have taken note of the wider local tourism boom and stepped up their plans in China. A new 'Spider-Man' attraction at Shanghai Disneyland broke ground in May, while Warner Brothers is set to open a Harry Potter experience in Shanghai by 2027. Toy giant Hasbro said this week its giant Peppa Pig park in the city was now 'in the phase of creative design.' Chinese collectable toy maker Pop Mart has also opened an attraction in Beijing featuring life-sized versions of its popular Labubu toys. 'The various provinces are putting a lot of effort into expanding their tourism industries, and all of them have special attractions,' said Xu, a 34-year-old parent visiting Legoland on Saturday with his children. But profitability remains a problem, especially for local companies with less brand recognition. As of late 2024, around 40 percent of parks were still failing to turn a profit, according to state media reports. Yet analysts point to a growing population of retirees and job market changes as key factors pushing more locals to visit domestic attractions. 'The labour market is turning more flexible,' said Ernan Cui, China consumer analyst at Gavekal Research. 'More people have leisure time to travel around.' Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark and sign up for our daily newsletter, Posted, here .
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4 hours ago
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China's first Legoland opens to tourists in Shanghai
Thousands of local tourists poured into China's first-ever Legoland as it opened its gates in Shanghai on Saturday, the latest theme park hoping to capitalise on a domestic tourism boom. Article content The Chinese branch of the British-owned theme park franchise is the biggest Legoland in the world. Article content Article content It drew in early customers who flocked to attractions including a miniature train ride and a dragon-themed rollercoaster. Article content 'I personally love to play with Lego blocks and we have many sets at home… so I wanted to come to Legoland at the earliest opportunity,' said Shi, a 35-year-old resident of nearby city Hangzhou, who was visiting the park with his wife and child. Article content Article content Despite the Chinese economy's sluggish growth in recent years, domestic tourist spending grew 18.6 percent in the first quarter of this year compared to the previous year, according to statistics. Article content 'Ever since the pandemic, I've made very few trips abroad,' said Shi, adding his family now travels to theme parks around China 'many times a year'. Article content Eager Lego fans rushed into the park as soon as it opened, wearing themed shirts and waving branded flags as they enjoyed the 318,000-square-metre (78.5-acre) compound in scorching temperatures. Article content Beijing has announced subsidies intended to make travelling within the country more affordable for Chinese citizens, and is pushing local governments to heavily market their attractions on social media. Article content Article content Companies have taken note of the wider local tourism boom and stepped up their plans in China. Article content Article content A new 'Spider-Man' attraction at Shanghai Disneyland broke ground in May, while Warner Brothers is set to open a Harry Potter experience in Shanghai by 2027. Article content Toy giant Hasbro said this week its giant Peppa Pig park in the city was now 'in the phase of creative design.' Article content Chinese collectable toy maker Pop Mart has also opened an attraction in Beijing featuring life-sized versions of its popular Labubu toys. Article content 'The various provinces are putting a lot of effort into expanding their tourism industries, and all of them have special attractions,' said Xu, a 34-year-old parent visiting Legoland on Saturday with his children. Article content But profitability remains a problem, especially for local companies with less brand recognition. Article content As of late 2024, around 40 percent of parks were still failing to turn a profit, according to state media reports. Article content
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