
French phrase of the day: Du tac au tac
Because French people love a lively debate and this phrase captures the art of rapid-fire responses, something you might encounter in a heated café conversation or a political talk show.
What does it mean?
Du tac au tac
– roughly pronounced 'doo tak oh tak' – means to respond immediately and sharply, without hesitation. It's used to describe someone who answers back in a direct, clever, or snappy way.
In English, the closest equivalents might be 'tit for tat,' 'comeback" or 'quick retort.' But
du tac au tac
puts more emphasis on the speed and cleverness/humour of the reply.
Advertisement
It's usually used in a positive light, for someone who keeps up in a lively conversation or doesn't let themselves get verbally cornered. But it can also suggest a tense or competitive exchange, like a verbal sparring match.
In sports,
du tac au tac
can describe fast-paced exchanges, especially in tennis, ping-pong, football and fencing.
In fact, the phrase likely comes from fencing, with
tac
as the onomatopoeia of the clack of blades, an image that makes sense when thinking of dialogue as duelling.
Use it like this
Il lui a répondu du tac au tac, sans même réfléchir
- He fired back immediately, without even thinking.
Lyon a encaissé un but à la 60e minute, mais a répliqué du tac au tac avec une frappe deux minutes plus tard
- Lyon conceded a goal in the 60th minute, but fired back immediately with a shot just two minutes later.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Fashion Network
12 hours ago
- Fashion Network
Millet and Canyon launch 'Bike to Climb' capsule for gravel and climbing enthusiasts
After exploring the skateboarding world, Millet is now shifting gears toward cycling. The French mountaineering brand—best known for its alpine heritage—is expanding into new territory through strategic partnerships. Following its skate-climb collaboration with Element, Millet has launched a new initiative with German performance bike brand Canyon. The result is an adventure-focused capsule titled 'Bike to Climb.' These partnerships mark a deeper shift in Millet's strategy. The brand is moving away from short-term collaborations and instead focusing on long-term, purpose-driven alliances that support its identity and values. 'We don't collaborate just to launch products. There has to be a clear narrative and added value for our communities,' said Frédéric Fages, brand director at Millet. 'We build long-term projects with brands that complement us—not compete—and combine our expertise in meaningful ways.' Canyon, a fast-growing name in the cycling world, shares Millet's values. The collaboration focuses on gravel biking, a booming discipline that naturally intersects with mountaineering. Millet contributed its ultralight materials and ergonomic backpack design expertise to enhance rider comfort and functionality. But performance wasn't the only objective. 'Our athletes, like Symon Welfringer and Emilie Morier, go from cycling to climbing on the same day. This capsule reflects how they actually live and train,' added the brand manager. The 'Bike to Climb' capsule includes eight gender-neutral items designed for smooth transitions—whether it's from biking to climbing, or road to rock. Highlights include the Route 3L JKT waterproof jacket, made using Polartec and Pertex membranes, and the Route fleece jacket, which features a balaclava-style hood that fits under a helmet and supports high-intensity activities. Every Millet collaboration is assessed using a strict set of criteria: shared market segments, brand culture, community resonance, and alignment with strategic pillars like CSR and regional impact. 'We want to build relationships with communities that reflect our outdoor mindset and grow with them,' said Fages. Gravel cycling gives Millet access to a broader, fast-growing market—one that commands more volume than traditional mountaineering. While performance remains essential, Fages emphasized the importance of authenticity and storytelling. 'Every collaboration must serve a purpose. Customers are smart—they know the difference between something real and something that's just for marketing. The product has to deliver, always.' For Millet, collaborations are not just about reach but about relevance. By building partnerships around active niche communities, the brand increases its credibility and fosters long-term loyalty. The collaboration with Canyon is expected to continue beyond this first release. A follow-up chapter with Element is already underway. With projected revenues nearing €90 million in 2024, Millet is doubling down on thoughtful partnerships to enter new territories—from summit trails to gravel paths to coastal rides.


Fashion Network
19 hours ago
- Fashion Network
Crystal Palace Football Club and Macron extend partnership
Italian sportswear designer/provider Macron has signed a new multi-year contract extension with English Premier League club Crystal Palace. With the south London club having won the FA Cup in May and now set to play in one of Europe's key knockout competitions for the 2025/26 season, the contract expansion is a certainly a key one for Macron. It continues 'the strong and successful relationship between the club and the Italian brand leader in sportswear', the Bologna-based company said. It noted that the 'now-iconic FA Cup-winning shirt', has been officially restocked and will be distributed to fans starting from mid-September (priced £70), and will include the return of its historic 1861 crest. The extended agreement will also see Macron continue to supply all match day kits, training wear, travel-wear and accessories for players and fans. 'Preparations are already under way for future collections that combine high-performance materials, stylish design and a deep connection to the club's heritage', it also said. Crystal Palace commercial director Barry Webber added: 'Macron has proven to be a fantastic partner for Crystal Palace, and this renewal is a natural next step in what has been a hugely successful collaboration. 'Together we've produced some of the most memorable kits in the club's modern history, and this new agreement builds on everything we've achieved so far.' Macron CEO Gianluca Pavanello also said: 'This year, we experienced one of the most thrilling moments in Crystal Palace's history, and we are glad to have been a part of it. We are equally delighted to continue this successful journey together and to celebrate future victories on the pitch.'


Fashion Network
19 hours ago
- Fashion Network
Crystal Palace Football Club and Macron extend partnership
Italian sportswear designer/provider Macron has signed a new multi-year contract extension with English Premier League club Crystal Palace. With the south London club having won the FA Cup in May and now set to play in one of Europe's key knockout competitions for the 2025/26 season, the contract expansion is a certainly a key one for Macron. It continues 'the strong and successful relationship between the club and the Italian brand leader in sportswear', the Bologna-based company said. It noted that the 'now-iconic FA Cup-winning shirt', has been officially restocked and will be distributed to fans starting from mid-September (priced £70), and will include the return of its historic 1861 crest. The extended agreement will also see Macron continue to supply all match day kits, training wear, travel-wear and accessories for players and fans. 'Preparations are already under way for future collections that combine high-performance materials, stylish design and a deep connection to the club's heritage', it also said. Crystal Palace commercial director Barry Webber added: 'Macron has proven to be a fantastic partner for Crystal Palace, and this renewal is a natural next step in what has been a hugely successful collaboration. 'Together we've produced some of the most memorable kits in the club's modern history, and this new agreement builds on everything we've achieved so far.' Macron CEO Gianluca Pavanello also said: 'This year, we experienced one of the most thrilling moments in Crystal Palace's history, and we are glad to have been a part of it. We are equally delighted to continue this successful journey together and to celebrate future victories on the pitch.'