Primark drops brand new Benefit dupes ahead of summer – there's a copycat of the iconic bronzer and even a freckle pen

The Sun

03-05-2025

RENOWNED for creating copycat items of trending skincare and make-up items, Primark has unveiled its latest beauty dupes.
We've been spoiled with imitations of everything from the luxury Bobbi Brown Vitamin Enriched Face Base to viral Sol de Janeiro perfume mists.
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Now, there's a range of Benefit Cosmetics dupes in your local Primark.
Benefit is known for its whimsical product names and funky packaging, which is exactly what Primark has tried to emulate in the new range.
The new £3.50 PS... Powder Bronzer for the £33 Benefit Hoola Bronzer; it comes in a square compact and with a brush.
Primark bosses said: 'Add a touch of warmth to the face with our PS... Powder Bronzer.
'It arrives in a handy mirror compact with a small brush, so you can touch up on the go.
'The bronzer is presented in a light, powder formula that's infused with Vitamin E to help nourish the skin while delivering a pigmented sweep of colour.
'Use across the cheeks and nose for a natural, sunkissed look.'
Also among the new line-up of dupes is the £3.50 PS... Burgundy Mascara, which is a formula dupe for Benefit's £27 BADgal BANG mascara in the Wild Plum shade.
Primark bosses claimed that it is 'perfect for everyday glam or a statement finish'.
They added: 'Its rich reddish-brown shade adds a subtle pop of colour, all while defining and lifting your lashes for a bold yet wearable look.'
The fast fashion giant has also designed a brand new PS... Lip and Cheek Tint which is priced at £3.50.
And while it's not an outright dupe for anything, Primark bosses believe that 'your no-make-up-make-up looks need this.'
They said: 'Light and emollient, this multi-use tint is a great way to add a natural flush of colour to the complexion and lips, for a natural blush and just bitten look.
'The product is housed inside a single compact, which allows it to be stored easily inside a cosmetic bag or taken on the go.
'We'd suggest using the warmth of your fingers to apply this tint for a blended and perfectly diffused look.'
Last but not least is the £3.50 PS… Freckle Pen, which means you no longer need to bank on the weather or genetics to achieve a freckly sun-kissed look.
The pen is still being rolled out into stores but has left shoppers gushing that it is 'perfect for summer '.
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