What Does AI Fluency Look Like In Your Company?

Forbes

13-06-2025

What Does AI Fluency Look Like In Your Company?
When generative AI first entered the mainstream, it created a wave of excitement across the world. Entrepreneurs saw it as a way to unlock productivity, streamline operations, and speed up decision-making. But as with most technologies, the initial excitement has been replaced by a more sober reality.
Using AI is not the same as using it well. Many founders have learned this the hard way. What starts as an experiment to save time often turns into extra work. Teams spend hours rewriting AI-generated content or double-checking outputs for errors. These problems stem from a larger issue: most users simply are not fluent in how to interact with AI effectively.
That is what makes a new course from Anthropic especially relevant right now. Anthropic, the AI company behind the Claude AI Chatbot, has launched a free online course titled AI Fluency: Frameworks and Foundations. Unlike the countless AI prompt guides floating around online, this one is structured like a university-level program. It is built on a formal academic framework, created in partnership with Professor Rick Dakan from Ringling College of Art and Design and Professor Joseph Feller from University College Cork. The program is also supported by the Higher Education Authority of Ireland.
More than just informative, this course offers a practical roadmap for working with AI in a professional context. For entrepreneurs looking to use AI more strategically, it offers more than just knowledge. It comes with a certificate of completion, which, in today's job market, is a smart credential to add to your resume. It shows potential employers or investors that you understand not just how AI works, but how to apply it in a thoughtful, results-driven way.
In a startup or growing company, time and budget are always under pressure. When AI is used without guidance or structure, it can waste both. Founders often try to use AI to build marketing strategies or write business plans, only to get bland results that need significant editing. Even worse, teams might deploy AI-generated content that misrepresents the brand or includes factual errors that damage credibility.
These issues are not the fault of the technology itself. They point to a lack of structure in how people are taught to use it. That is the gap this course is trying to close. AI tools are everywhere, but the skill of using them properly is still rare. Most people are left to figure things out on their own, which leads to inconsistent results and missed opportunities.
The AI Fluency proposes a framework that the creators claim develops four core skills: Delegation, Description, Discernment, and Diligence. These are the building blocks of what the course calls AI fluency.
Here's how the framework works in practice.
Delegation in this context means making smart decisions about when to bring AI into the process. It begins by asking what the real goal is and whether AI can actually help achieve it. For example, you may not want to ask AI to define your company's mission or values. That likely requires deep personal insight. But you could absolutely use it to gather summaries of competitor activity or synthesize customer reviews into a digestible report. This skill ensures that AI is used with intention rather than by habit.
Most people know that AI needs prompts, but few know how to craft them well. Description is about giving AI clear, structured input so it can return exactly what you want. That means specifying the tone, the style, the format, and even the point of view.
If you were asking AI to help with a pitch deck, you wouldn't just type 'make a pitch deck.' You would explain that it's for a Series A round, for a logistics-focused SaaS company, and that it should be written in the voice of a CFO. You would outline the ten slides you need and how the financial projections should be formatted. That kind of precision can turn AI from a basic assistant into a capable contributor.
One of the biggest risks with AI is assuming the output is correct just because it sounds convincing. Discernment is the ability to review what AI produces with a thoughtful, critical eye. You need to check for logic, consistency, and accuracy. Did the AI ignore an important part of the prompt? Did it invent something that seems plausible but isn't?
This skill mirrors how managers review human work. You don't just look at the final product. You ask how the conclusions were reached and whether they align with your standards. That habit is just as important when dealing with AI.
Even when AI does most of the work, final responsibility lies with the human. Diligence means carefully reviewing everything before it is shared, especially with clients, stakeholders, or investors. It also means being upfront about when and how AI was used.
If you use AI to help write a board report, you need to be confident in every sentence. You are accountable for the end result, and this step protects both your credibility and your organization's reputation. Diligence also plays a role in choosing the right tools and being thoughtful about how they fit into your workflow.
The partnership behind this course is also worth noting. A leading AI lab, two established professors, and a national government agency came together to create a program that is accessible, credible, and relevant. That is rare in the current AI landscape, where most training options come from consultants or influencers with little oversight.
For Anthropic, helping users become more capable with its models leads to better long-term adoption. For the Higher Education Authority of Ireland, supporting this program positions the country as a leader in forward-looking digital education. And for the learners, the certificate adds immediate value to their careers.
If you are still experimenting with AI casually, it is time to shift your approach. The businesses that thrive in the years ahead will be those that integrate AI not just as a tool but as a core part of their strategy.
This course is not just an educational opportunity. It is a professional signal. By mastering the skills outlined in the 4D framework, business leaders can turn AI into a consistent, reliable engine for productivity and insight.
The phase of casual experimentation is over. AI fluency is no longer optional. It is the next essential business skill—and the entrepreneurs who take it seriously now will be the ones who lead the field tomorrow.