CROWN LABORATORIES' SKINPEN® REDEFINES AESTHETICS LANDSCAPE WITH DIRECT-TO-CONSUMER LIFESTYLE CAMPAIGN FEATURING OLIVIA CULPO

Associated Press

05-03-2025

'Feel Seen' extended brand film series follows the journey of real patients
JOHNSON CITY, Tenn., March 5, 2025 /PRNewswire/ -- Crown Aesthetics, a division of Crown Laboratories and a leader in the dermatologic and aesthetics medical device industry, announces that SkinPen®, the first FDA-cleared microneedling device and #1 microneedling brand in the US*, is proud to unveil its first direct-to-consumer campaign, showcasing the transformative journey of microneedling with visible, impactful results. Feel Seen brings compelling storytelling to life, highlighting the impact of SkinPen by improving skin concerns and the confidence those results inspire. Amplifying the campaign is an exclusive partnership with real patient, model, actress, and entrepreneur Olivia Culpo, who incorporates SkinPen into her beauty routine to help prepare her skin for life's biggest moments.
The Feel Seen campaign debuts an extended lifestyle-focused brand film series. The series highlights women in everyday moments, showing how SkinPen helps allow them to embrace their true selves—allowing them to Feel Seen. Complementing the brand film is the Behind-the-Seens series which is introduced by Olivia Culpo and shares real patient stories. These high-impact commercial spots explore the skin-transforming benefits of SkinPen. At SkinPen, we are inspiring a movement to empower individuals to embrace their true selves.
'To find the direction for the first DTC campaign, we turned to our customers and patients who have been our biggest inspiration,' says Sean Madanipour, Vice President of Aesthetics Marketing. 'Feel Seen embodies the raw emotions patients feel throughout their treatment journey. From the fear of being invisible caused by their skin insecurity, to taking charge of their skin 'imperfections.' Feel Seen is more than promoting a product, we're building a movement beyond microneedling. This is a call to action to embark on a journey of skin discovery.'
'I've always believed that confidence is the foundation of beauty,' said Olivia Culpo. 'SkinPen has been a staple in my skincare routine for years. Microneedling is something I did regularly leading up to my wedding because I loved the results. I'm honored to be part of this campaign that embraces overall skin health and authenticity.'
As the leader in microneedling, SkinPen is redefining the category with a powerful narrative that highlights both the product and a movement to embrace the true self. SkinPen treatments are often performed as a series to help restore a smoother, more radiant complexion. These quick, minimally invasive, in-office procedures use the body's natural healing process to improve the appearance of facial acne scars and wrinkles on the neck, delivering skin renewal with minimal downtime.
For more information on SkinPen and the Feel Seen campaign, visit SkinPen.com
*Data on File
About Crown Aesthetics
Crown Aesthetics, a premier medical aesthetics company, is dedicated to helping leading practices around the world grow their businesses. We do that by delivering dramatic results in rejuvenation and restoration. Our minimally-invasive innovations – SkinPen®, the first FDA-cleared microneedling device; MicroPen EVO™, also FDA-cleared; BIOJUVE®, a novel skin biome brand; a platelet-rich plasma (PRP) system ProGen PRP® Eclipse; and Votesse®, a hair health system - act as 'gateway' products that drive new and highly satisfied patients into practices. Based in Dallas, Texas, Crown Aesthetics strives to set industry standards for efficacy, safety, and innovation. As a result, our customers consistently deliver the best aesthetic care in the business. For more information, please visit www.crownaesthetics.com.
About Crown Laboratories, Inc.
Crown, a privately held, fully integrated global skincare company, is committed to developing and providing a diverse portfolio of aesthetic, premium, and therapeutic skincare products that improve the quality of life for its consumers throughout their skincare journey. An innovative company focused on skin science for life, Crown's unyielding pursuit of delivering therapeutic excellence and enhanced patient outcomes is why it has become a leader in Dermatology and Aesthetics. Crown has been listed on the Inc. 5000 Fastest Growing Privately Held Companies List for eleven years and has expanded its distribution to over sixty countries. For more information, visit .