wagamama launches new summer menu as it says 'Food is life'
The restaurant says it is the most expansive launch since it was founded in 1992
wagamama has created what it calls its most powerful and expansive launch since it was founded in 1992, Food is Life. Food is Life is 'a celebration of food's emotional power and cultural importance'.
wagamama is launching a bold new summer menu that showcases personalisation, freshness and feel-good food. Among the innovations are brand-new pho noodle soups, made with a yuzu broth and served with konjac noodles – a high-fibre, low-calorie alternative.
Guests can choose from three topping options - chicken thigh, hoki fish, or king oyster mushrooms. Each bowl is finished with red pepper, bean sprouts, fresh herbs, and a squeeze of lime.
In response to increasing demand for choice and dishes that can be personalised wagamama has also introduced a build-your-own donburi. Guests can create their own bowl from protein selection and double-ups for bigger appetites to fresh toppings and vegetables of their choice. The new donburi format now includes cauliflower 'rice' as a fresh base alternative.
There are also new summer salads like sweet chilli salad with a choice of caramelised chicken or tofu, and a pad thai salad, inspired by the brand's teppanyaki dishes.
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Steve Mangleshot, Global Executive Chef at wagamama, said: 'wagamama has always been distinctive, from our open kitchens to our communal benches, we were born different. In a world of sameness, we're doubling down on that difference. With 'Food is Life', we're reminding the world that food isn't just something you consume. It's something you feel. Something that can change your day, and even your life and it can be enjoyed anytime, any occasion."
Steve added: 'We've listened closely to what our guests want, and we're excited to introduce a summer menu that gives them more fresh and nourishing flavours like our light and fragrant phos, vibrant salads, and personalised build-your-own donburis.'
wagamama is also launching new non-alcoholic drinks including Saffron Picante, Strawberry spritz and a Kickstart juice.
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On the dessert side, wagamama is introducing miso caramel banana bread, served warm with a scoop of vanilla ice cream and toffee sauce
Emma Colquhoun, Chief Marketing & Commercial Officer at wagamama, said: 'Food is Life is at the heart of wagamama, it represents fresh, innovative dishes as well as the relaxed and friendly environment it is served. In a world that often moves too fast, we're championing food as a source of connection, creativity and care."
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