A taste of global freshness: Sweet C launches its summer 2025 campaign in India with Malaika Arora at the helm
The global premium mandarin brand introduced its campaign,
Blue is the New Orange
, to the Indian market in the presence of actor, wellness advocate, and brand ambassador,
Malaika Arora
.
The evening opened on a mellow note with a live saxophonist performing jazz renditions, creating a soothing and sophisticated setting that echoed the brand's essence: elegant, vibrant, and rooted in mindful living. Guests included leading voices from wellness, food, lifestyle, and retail, who gathered to experience Sweet C's philosophy first-hand.
Malaika Arora officially unveiled the campaign by pulling down the cloth covering the signature campaign visual. In her opening remarks, she shared, 'Sweet C isn't just a fruit — it's a reminder. Of taste that's honest, of food that's made with care, and of how good something simple can truly feel.'
A key highlight of the evening was a vibrant panel discussion moderated by the emcee, featuring experts from diverse lifestyle sectors:
Malaika Arora, celebrity & wellness advocate
Chef Ashish Bhasin, culinary expert
Rashmi Rai, fitness coach
Sakshi Lalwani, nutritionist
Supriya Nagpal, influencer
Deeptanshu Bansal, marketing consultant
Centred on the theme of freshness, the panel explored what the term 'healthy lifestyle' means in today's context, across ingredients, routines, mindsets, and digital culture.
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Chef Ashish Bhasin stressed the power of simple, unprocessed ingredients. 'Real freshness lets the food do the talking. Sweet C is one of those rare fruits that doesn't need enhancements. It's pure, just as it is.'
Nutritionist Sakshi Lalwani shared, 'Freshness begins at the source. It's about food that hasn't travelled miles in plastic or sat too long on shelves. Sweet C captures that ideal beautifully.'
Fitness coach Rashmi Rai emphasised balance over extremes.
'It's not about overdoing. Sometimes it's rest, hydration, and a healthy fruit like Sweet C that refreshes you better than any workout.'
Influencer Supriya Nagpal added a digital perspective: 'Freshness isn't about being aesthetic. It's when you feel mentally clear and physically light — Sweet C fits that feeling perfectly.'
From a marketing lens, Deeptanshu Bansal reflected, 'True freshness, in marketing or food, is what stands out without screaming.
Sweet C's simplicity makes it memorable.'
Interactive segments followed, where the panel and audience shared their personal wellness rituals and 'fresh' habits that boost energy, mood, and clarity. Malaika noted, 'Mornings with fruit, movement, and quiet are the juiciest parts of my day. Sweet C fits right in.'
The tone of the evening shifted into a lighter gear with a stand-up performance by Appurv Gupta, who brought infectious energy to the room with his witty takes on modern diets, health trends, and digital fatigue.
Live band Akshar then took over, delivering a soulful set that blended jazz, indie, and mellow pop, offering guests the perfect musical backdrop as they explored photo zones, enjoyed curated cocktails, and dinner.
The brand's summer 2025 campaign in India is a significant move for the brand, reflecting its intent to engage deeply with health-conscious Indian consumers. While the product is already a favourite across global markets, this campaign marks its growing footprint in India's wellness-led storytelling space, where clean, conscious, and relatable food choices are finding new ground.
Malaika Arora closed the evening with a sentiment that resonated throughout the event: 'It isn't about changing how we eat, but about reminding us how good eating well can feel. Freshness isn't complex — it's thoughtful. And that's what the brand delivers.'
About Sweet C
Sweet C is a globally acclaimed premium mandarin brand, celebrated for its naturally sweet flavour, seedless convenience, and easy-peel promise. Grown with care and held to the highest international standards, it brings together health, indulgence, and simplicity. Designed for modern, on-the-go lifestyles, it is the perfect balance of mindful eating and pure enjoyment. Already a favourite across international markets, it continues to shape how the world experiences fresh fruit — one juicy bite at a time.
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