Taboola Partners with Samsung to Power News Recommendations

Martechvibe

16-05-2025

The partnership aims to deliver personalised content to Samsung users through Taboola's publisher network while helping publishers reach a wider audience.
Taboola has expanded its partnership with Samsung through a new multi-year deal to power news recommendations on Samsung News in Europe and India. Samsung News is a pre-installed news app on many mobile devices and reaches millions of users worldwide.
The expanded cooperation is part of a long-standing relationship between the two companies. The goal is to comprehensively provide Samsung users with personalised content from the Taboola publisher network while simultaneously opening up new reach potential for publishers.
To date, the partnership between Taboola and Samsung has primarily consisted of Taboola providing news recommendations on some Samsung devices, particularly via Samsung's platforms and services in the US and other select markets.
The recommendations were mostly integrated via the Samsung Internet Browser or through specific Samsung content offerings. The announced expansion thus represents a significant geographical and functional expansion.
ALSO READ: Samsung Pay to Launch in Saudi Arabia by Q4 2024
Founded in Israel in 2007, Taboola has built a native platform that supports publishers and advertisers, such as mobile operators and device manufacturers, in monetising content, reaching audiences, and increasing user engagement. The platform offers advertisers advertising opportunities around editorial content.
The company continues to integrate content recommendations from its global publisher network into the platforms of device makers and mobile operators. The expanded rollout to more Samsung devices marks a step towards increasing its presence in international markets.
'We're excited to be working even more closely with Samsung, a manufacturer known worldwide for quality products and experiences. With this deepened partnership, we'll provide even more customers with access to relevant and engaging news,' said Adam Singolda, CEO of Taboola.
'Today's announcement underscores the continued evolution of our long-term Samsung partnership with the goal of recommending personalised content to users, providing publishers with additional reach, and ultimately enabling best-in-class mobile experiences on Samsung devices.'
ALSO READ: Magnite, Samsung Ads to Boost Programmatic Advertising
The Martechvibe team works with a staff of in-house writers and industry experts.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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