Scots urged to keep 'taps on' this summer as Tennent's team up with comedy legends
Scots have been urged to keep their 'taps on' this summer in a new skin cancer campaign from a host of Scots comedians and Tennent's lager.
The push by the Scots beer giants comes amid rising skin cancer rates and is encouraging Scots not to take their Taps Aff through a new collection of special t-shirts where all profits go to Melanoma UK, a charity working to combat skin cancer.
Comedy legends including Still Game's Sanjeev Kohli, Ashley Storrie, Larry Dean, Bash the Entertainer and more are lending support to the limited-edition collection.
Sanjeev Kohli, best known as Craiglang shopkeeper Naveed, said: 'We're all guilty of getting a bit overexcited the minute the sun shows up - I've seen folk sunbathing on traffic islands.
"When it appears, we fight that urge to race to the nearest patch of sand to feel the sweet warmth on our bare skin. But while we're busy basking in its glow, we often forget that it's still pelting us with UV rays.
"I wanted my t-shirt design to be a cheeky nod to those fleeting moments of sunshine as we race to make the most of it and a reminder that if the sun is melting your ice-cream… think what it can do to your skin!'
The Tennent's Taps On campaign is designed to encourage people not to ignore the sun's dangers, and to embrace the brighter side of the season without being daft about their own health. The items are designed to sum-up Scots unique relationship with the sun.
The collection includes:
Larry Dean: We've Got Your Back - A Scottish seagull swoops in to leave a deposit on a sunseeker's back…a big dollop of suncream.
Susie McCabe: Summer Survival Kit - We find a way to celebrate summer and get good use of our BBQ, even in the rain.
Sanjeev Kohli: MelTer - Demonstrating the daily challenge of trying to finish an ice lolly before it's melted.
Ray Bradshaw: Think like a Ginger - Any sensible pale-skinned person knows being under the sunbathing towel is preferable to sunburn.
Diona Doherty: SPF is Sexy - Nothing says 'hot' like staying sun safe this summer.
Kim Blythe: Suntrapped - Showcasing the joy of chasing the shy summer sunshine in a beer garden.
Ashley Storrie: The Battle: You're Either Oot Or You're In - Demonstrating the frustrating unpredictability of our sun.
Bash The Creator: Four seasons in one day. Or less - No problem, we'll still be out enjoying the summer come rain or shine (or wind and hail)
Melanoma is the fifth most common cancer in the UK with around 17,500 new cases every year and it's on the rise with incidence rates increasing by almost a third (31 percent) over the past decade.
Detection rates in Scotland are lagging behind those in England, and Tennent's are encouraging people to remember that the sun can still cause damage, even if it's behind clouds. With almost nine in ten cases in the UK being caused by exposure to too much ultraviolet (UV) radiation from the sun.
Joanne Motion, Senior Brand Manager for Tennent's said: 'Braving a Scottish summer is practically a national sport, and no one does it better than us.
"But while we're all for making the most of every rare bit of sunshine, we're also keen to make sure folk are doing it safely.
"That's what Taps On is all about - having a laugh, raising some money for a brilliant cause, and keeping your burn-prone bits covered while you're at it. It's sun-smart without being sun-boring.'
Colin Glover from Melanoma UK added: ' Skin cancer doesn't care if it's 15 degrees or 25 degrees, UV rays can still do a lot of damage.
"We know how much people love the sunshine, but we want to encourage people to enjoy it safely by avoiding sunburn, keep a 'tap on' to help protect backs and shoulders from sun damage and ensuring you're wearing SPF.'
The Taps On t-shirt range goes on sale Friday, May 2 at 10am via the Tennent's website.
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