Huge UK supermarket adds discontinued Maltesers flavour to its meal deal after a DECADE off shelves
REAL DEAL Huge UK supermarket adds discontinued Maltesers flavour to its meal deal after a DECADE off shelves
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A MAJOR UK supermarket has added a discontinued Maltesers flavour to its meal deal after a decade off the shelves.
Sweet treat fans are scrambling to stock up after a savvy shopper posted the find on the popular Facebook group NewfoodsUK.
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The discontinued Maltesers were posted on the popular Facebook group NewfoodsUK
They wrote: "White Chocolate Maltesers now part of the meal deal options at Asda!"
The post racked up hundreds of likes and comments from chocolate fans eager to share their excitement.
One user wrote: "I'm glad they're back."
"Me wants," commented a second.
Maltesers' new white chocolate snacks are available at major retailers — but sweet lovers will need to act fast before they sell out.
Originally aimed at 'dieting women'
White Chocolate Maltesers were the white-chocolate version of Maltesers.
The key difference between them and the original was that, instead of being covered in milk chocolate, they were covered in a delicious white chocolate coating.
Maltesers are round balls of malted milk covered in chocolate.
They were launched in 1937 after being created by American Forrest Mars Sr.
Foodies race to Iceland to get their hands on a giant Maltesers bubble bar that's perfect for a Christmas dessert
Maltesers were first released in the UK and were originally aimed at "dieting women" as a "lighter" way to enjoy chocolate.
They have since become popular across Europe and in Canada, Australia and New Zealand.
Why and when were White Maltesers discontinued?
White Maltesers were discontinued in 2014.
They were pulled from shelves 11 years after they first launched in 2003.
White Maltesers were originally launched as a seasonal product but became so popular that they began being sold all year round.
It has been reported that they were discontinued due to low sales but many chocolate lovers were devastated to see the end of their run.
In 2017 a petition was started to bring the sweet treat back.
The petition's creator had hoped to garner 2,500 signatures of support but as of March 2024 only 1,637 had signed the campaign.
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